Is it reasonable to launch an ecommerce web page for Amazon sellers?
A lot of online merchants, especially those who run a small business, use Amazon trading platform as the only one distribution market. Launching business on Amazon does not require time and money investments. Everything you need is to find a product you would like to retail, list it for sale, send it to Amazon, and they do all the rest for you. Moreover, Amazon is one of the biggest trading platforms on the web where the most of the users start and stop their shopping experience. It means that you do not need to attract users from search to your ecommerce business. They will find your staff by default because they regard Amazon as a reputable web source that can provide them with guarantees. That is why online merchants can build multiple six and seven figure businesses concentrating all their efforts only on Amazon.
However, depending on your business goals, Amazon may satisfy your needs or impede the process of your brand promotion. That is why it is reasonable to consider your off-Amazon business strategy.
Let us turn to the current statistics. As the figures for the recent year shows, the overall amount of B2C ecommerce sales was $393 billion. 55% of the whole sum was made by branded stores, and less than 45% of total benefit was gained via marketplaces. The breakdown of that 45% on marketplaces shows that 36% of the sum was made on Amazon, 8% on eBay and only 1% on other trading platforms.
These statistics show that you are right with a decision to retail your products on Amazon. Moreover, it can be a good idea to go with both Amazon and eBay. However, it is still not the best opportunity to expand your brand on the web. However, launching a web store can help you grow your brand awareness on the web and boost sales not only on Amazon.
Let us discuss how a branded webstore can improve your Amazon seller page and what benefits you can get from it.
The benefits of launching branded webstore
- Expand beyond Amazon for brand validation
Imagine a situation that your potential customer is looking at your product on Amazon. He finds your product page but wants to get more information about your brand and other items you retail. Probably the first place he is going to look is your branded web store. In this case, your website will serve as an instant validation. It will show your brand reputation and business validity. At least your web store is not a full ecommerce retail operation; it is a primary source of your brand validation. It serves as a place where you share your brand story, expand on product features and provide relevant contact information. The branded web store is a MUST if you retail valuable and costly products such as jewelry, electronics, etc.
- Expand beyond Amazon for Amazon Brand Registry
Another significant reason to create your own branded web store is an ability to apply your brand to Amazon Brand Registry. If your brand is placed in the registry, you receive a possibility to control the product detail page. It means that other sales cannot change your listing because you are a single source of truth of your product.
As a branded manufacturer you can open yourself to other online merchants by sharing with them photos, updating your test or changing your description.
Post a comment
