Are there any performing recommendations and Amazon product title optimization guidelines?

Much like the major search algorithm used by Google, product ranking on Amazon has its own peculiarities determining product position for each item listed on sale over there. According to the official Amazon product title guidelines, every seller can see a significant boost in the number of views for the product detail page – just by adding one more search term. Of course, given that this search term is a really sound, relevant and compelling one. Among the other factors that determine every product search position on that crowded marketplace, there are a lot of other properties, such as product price, availability, seller’s history, etc. And it’s a no-brainer that the product title is always meant to be the first thing seen by every shopper making purchases over there. So, which are the best Amazon product title guidelines to increase your ranks and win that really cutthroat-level competition ruling over this crowded marketplace? Let’s see.

Amazon Product Description and Title Optimization Guidelines

Tier One: Set Up Product Listing the Right Way

Ideally, a good product listing should accurately represent all the supportive data regarding the product. And this data is meant to be exactly what your “ideal” customer wants to see and needs to know in order to complete a purchase with you. In other words, all you need is to let all your visitors know exactly what they’re going to have from your store. 

Here are the core components of a well-performing product listing:

• Product Title should be unique, concise, and corresponding with Amazon’s generally accepted style for titles.
• The list of Bullets is recommended to include no more than five points of top importance, covering only major supportive data about the item on sale.
• Clean Product Description bearing only main features, benefits, and product details.
• Clear Product Image is intended to show exactly what the shopper is going to obtain with you.

Tier Two: Consider Basic Amazon Product Title Guidelines

Before anything else, keep in mind that there is a 200 character title limit adopted by Amazon as far as July 2015. That’s why when running through the following practical title optimization tips make sure to keep each product title below this threshold. Otherwise, the lion’s share of the customers will simply have nearly zero chances to find you on Amazon’s product search. So, here is what should be done to have good product titles that sell:

• Each word beginning should be capitalized.
• All measurement words (like Inch, Ounce, Pound, etc.) are to be spelled out.
• In exactly the same manner, all numbers must come as numerals.
• The signs of ampersand (i.e. “&”) are prohibited.
• Color/Size aren’t allowed too (unless they are really relevant details).
• Never specify any seller data, shipping, promotional, or any suggestive information.
• Specific symbols like “$,” “!” and “?” aren’t allowed as well.