Stop guessing what′s working and start seeing it for yourself.
Unfortunately, there are no universal guidelines or Amazon product description rules that would work for you with a guaranteed result. I mean that every shred of practical insight found on the Internet should be tried on practice first, in order to understand whether it serves you well – either just as it is, or probably needs adjusting to a certain degree. And below I’m going to give you some useful suggestions about ecommerce SEO and a couple of practical recommendations related to Amazon product description rules. Hope they will be useful and help you with optimizing your product descriptions. Ultimately, to see your product offers among the top featured deals listed on that really crowded online marketplace.
Every page of product listing on Amazon is intended to give a big picture of the major benefits and features of the item offered for sale (e.g., size, style, elements of everyday usage, practical recommendations about what else the product can be used for, etc.). Most commonly, Amazon product description rules suggest encouraging those sellers who have got their product listings embedded with the accurate dimensions, warranty information, maintenance instructions, as well as sound wording, correct grammar and punctuation. Looks much like the original concept of the Search Engine Optimization (SEO), right?
Avoid using the following types of data in your product descriptions:
In fact, the list of bullet points actually stands for a shorter and more concise version of your product description. And the thing is that your bullets should be as descriptive and clear as possible. That way, consider the following use-proven practices to optimize this section the right way:
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