Before anything else, let’s start with some basic definitions and core concepts about Amazon keywords, followed with tips and some practical recommendations from a listing specialist. So, what makes a keyword research, particularly from the viewpoint of online drop-shipping business and the modern concept of ecommerce trade taken at scale? Amazon product listing optimization and the keyword research needed to complete the task are commonly meant to be a broad process of exploration and audit aimed at collecting relevant keywords and long-tail phrases that are used by the live shoppers making product search (for example, by product name, brand, title, or item category).
But is it possible for all that search words and phrases about a certain product to be found in a single place? You may have already guessed that no, it’s not. And it means that despite there are a lot of keyword research tools available on the Web, there isn’t too much time left for you to be spent on the process of research and listing optimization. And here is when some practical recommendations about Amazon keywords and listing tips come into play. Below I’m going to show you a brief guide to finally make everything clear.
Product Listing Optimization on Amazon and Keywords Tips
Here are some tried-and-true optimization schemes for Amazon keywords and tips to help you with that. Given that you’re persistent enough to pass through in-depth keyword research strategy (with a competitive insight and prospecting product sales opportunities), you will certainly find what you’re looking for. I mean that there is a huge variety of specific words and relevant search phrases – just waiting for you to be used for better indexing, higher ranking progress, and greater conversions. Everything is quite simple – the closer your product is matching the real shopper expectations over there, the more potential clients will be likely to be finally converted into your buyers.
Step One: Start With the Right Tool
Of course, there is no perfect tool to instantly give you the right Amazon keywords or any tips to guarantee you any quick and fully measurable results. Nevertheless, starting with the very basics and checking out for Google’s Keyword Planner is probably the best kickstart solution to see current search volumes and prepare the main checklist of top-popular keywords and search phrases used by people on Google to find what they need from all over the world. Doing so, your next step is to pull everything together and keep only those keywords that would ultimately help your listing.
Step Two: Check Out for the Real Shopping Search Trends
Among all other specific ecommerce research and tracking tools available now, I recommend taking one of the following online helpers to detect the real search trends – both on Amazon, and the other crowded marketplaces often hosting quite comparable product listings and using advanced optimization solutions as well (i.e., the other top popular shopping platforms, such as eBay, Alibaba, Walmart, etc.). So, it’s time to finally start exploring your niche and product category opportunities for Amazon keywords and gain tips with valuable suggestions tailored specifically for you. Feel free to try one of these full-fat tracking and analysis tools: KeywordInspector, the Scope, Merchant Words, as well as Scientific Seller. They all are use-proven online frameworks or software tools designed to give you a full picture of Amazon keywords, practical tips, and smart real-time suggestions – pulled right from the live shopper search, or grabbed directly from the leading merchants selling in your category.