When it comes to taking an unbeaten moneymaking advantage on Amazon.com and ranking lead with long-lasting progress, the secret formula of success is covered in the live customer product search. I mean that to stay ahead of the game on Amazon.com with ranking to be seen at the top of the market ladder – all you need is to fully optimize your product listings. But the trick is that to have everything in place you should know what exactly and where specifically is done every time you’re delivering any listing adjustment. Here is how you can do that – use the following brief guide to have the right focus from the very beginning, without wasting even a minute of your precious time or a slightest spare effort.
Listing Optimization on Amazon
If you’re already well-playing with the Search Engine Optimization (SEO), you must have it for granted – as top-skilled SEOs say, content is always the king. I mean that probably any text content you may found on the Web is precisely what commonly makes a successful optimization for needed better online visibility. And every properly optimized content in-turn stems from the wise use and the right placement of the main target keywords. So, if you want to see your well-optimized listings on Amazon.com and your ranking gains born with a silver spoon – handling a thorough keyword research should be your step number one over there.
So, let’s face it – having a well-formed keyword selection is extremely important to make your product listings rock on Amazon.com always ranking on the top of the live shopper search. That’s why to run a really benefitting keyword research without spending too much time, I recommend using one of the following search tools: Google Keyword Planner (nice start with good old classics coming free of charge and with pretty fine prospects for your next Pay-Per-Click campaign), as well as Merchant Words, AMZ Tracker, Scope, and KeywordTool.io (just pick the first one you like best of all, as every tool specified is a reliable and use-proven one).
Why should you start particularly with the Keyword Planner Tool by the world’s search giant, and only then proceed with taking another, more specifically tailored keyword helper? Simply because when it comes to Amazon.com and its ranking algorithm, there are actually two different types of keywords acknowledged over there – primary keywords and the hidden ones.
Primary Keywords – are meant to be shown directly in plain sight, for example in product titles, descriptions, bullet points about the product, etc.
Hidden Keywords – there is a no-brainer that this category of keywords lives in the backend of Amazon’s marketplace. While they are invisible both to the real shoppers, and the search engines, hidden keywords still do their word and help your product listings rank well. Most commonly, these include typical synonyms, various examples of seller slang and sometimes even purposefully misspelled words, which have become widely used as the industry jargon – therefore. That’s why this category of keywords is unlikely to be included, for example, in official titles.
Listing Anatomy on Amazon.com to Drive Your Ranking
Once your main pool of selected keywords is ready, it’s time to have everything in place with your product detail page. And the primary structure of the product page listing we are going to optimize is always composed of the same set of essential elements. Considering they are meant to be saturated with the main target keywords – first and foremost – here is what needs your precise attention over there.
Listing Title that covers the main subject of the sales deal.
Bullet Points providing clean and clear product description and use recommendations.
Product Description which actually stands for a more detailed version of Bullet Points.
Main Images supporting every product to provide a useful visual narration for live shoppers.
Optimization Tips for Amazon.com Ranking Promotion
No need to say that the title of your product listing is probably the most important spot over there that needs to be embedded with as many primary keywords as possible. Note, however, that you should never have your product listings jam-packed with the keywords. So, to make sure your product title does make sense, make a double-check to have everything in place on the following criteria:
Place the main keywords closer to the beginning in decreasing order of importance.
Product title length is allowed to come up to 200 characters. Thus it’s only up to you to decide how long it would be.
Every first letter of each title word should always be capitalized.
Numbers should be spelled in numerals (e.g., 100 will be just fine, and one hundred – not at all).
While the standard data on shipment measurements usually comes by default, product size should never be a necessity (of course, unless it’s a really relevant and indispensable characteristic).
Nearly the same thing is about specifying the color – no need to have it listed for all products, just for those items that.
You may be already familiar with this, but I’m still going to put a brief list of recommendations – at least for the sake of completeness. So, once you click any product listing on that crowded marketplace – and you are landed directly to the web page section with bullet points. Based on Amazon.com ranking guidelines, pay attention to the following recommendations when choosing which bullet points would fit you best:
List of bullet points should be built with top-useful practical data and nothing else.
The rest of descriptive information included MUST be only of core importance solely.
List the major product features and benefits in a short, clean and concise manner.
Product Description & Images
Nearly everything about product description and image optimization is self-explanatory. That’s why I will show you just a brief summary of the most consistent findings and MUST-have points of emphasis:
Product Description – rich with the keywords, it is meant to be unique. Addressing the main pain points of the customers, the ideal product description should cover all data listed exhaustively and in full.
Product Images – the only limitation is that Amazon allows every product listing to be embedded with no more than nine additional photos. Probably it’s a no-brainer, but I still recommend considering particularly packaging, lifestyle as well as everyday use product shots – and you’re done.