How to create a store on Amazon and add your products to it?

In our days a large number of individuals and businesses prefer to sell through Amazon as this ecommerce platform provides numerous opportunities for businesses. With more than 95 million unique visitors each month, Amazon is a perfect place to start developing and growing your ecommerce business. It can serve as an additional sales channel if you have a website or offline store, or as a primary market. 

All in all, Amazon is a perfect place for vendors who want to boost their online sales. Amazon website has high page rank and ideal reputation among shoppers, that is why it lo can be an excellent place for improving your brand awareness. It provides many beneficial selling and fulfillment options that help, even not experienced sellers, raise their fortune. That is why recently established businesses have the same chances to win sales on Amazon as the long-lasting ones. You can sell your products on Amazon behalf or as an individual seller. Amazon can handle the entire shopping process, including shipping and delivery aspects, customer support services, and personal data protection. It will help you to concentrate on your business development not spending time on daily routine affairs. 

In this article, we will discuss how to become a part of Amazon marketplace and add products to it. 

How to create an Amazon store?

To start selling products on Amazon, you need to create a store through Amazon Seller Central. You can create either individual or professional account. Using individual plan, you can retail your products for free, paying the minimum fee for Amazon ($ 0.99. per item), while selling as a professional will cost you $39.99 per month. However, as a professional seller, you receive numerous selling opportunities and privileges. For instance, as a professional seller, you receive a chance to sell in more than 40 product categories. It is two times more than individual sellers can access. However, you will still have to meet some requirements to retail beauty products, clothing, food, and fine art. 

I strongly recommend you to create a professional seller account on Amazon as most of our clients who have started selling as individuals changed their mind in a few months.

Once you have determined what selling program meets your business needs, it’s time to register your business on Amazon ecommerce platform. The process of registration is simple and usually takes less than an hour. As a new seller. You will need to supply an email address and password before the beginning. Moreover, you will need to supply your brand name, contact information, credit card number, tax identification number, and other significant details that are required for business leading. Once you have completed your registration process, you can begin listing items immediately. 

How to add products to your Amazon store?

First of all, you need to select the best-fit category for your products. You can present your products in several categories at once to raise your chances to meet more user queries.   

You can’t list any items on Amazon. You need either find a similar product on Amazon database or create a new product page through the particular registration procedure. As a rule, all new products require additional approval from Amazon before listing can occur. 

After adding your product to Amazon database, you will need to enter information about its quality and special characteristics. You need to be accurate and truthful describing product features. Moreover, you will need to indicate whether a product is new or used. 

But, one of the essential steps in the process of selling products is setting prices. Price plays a significant role on Amazon as it serves as a ranking factor and helps users to make their purchasing decision. One of the greatest benefits of selling products on Amazon is that you can compare prices and provide your customers with the prices a little bit lower than your niche competitors charge. Moreover, you can specify whether you handle shipping services by yourself, or allow Amazon to do so. If you retail on Amazon as a professional seller program member, all fulfillment processes will be maintained by Amazon. Once you have completed your listing indicating price and shipping time, you need to click on “Submit listing” button. After that, your products become visible for all Amazon users. 

All you need after that is to implement different promotion and optimization techniques to make your products rank on the TOP of your category. 

It is reasonable to start this process with listing optimization. You need to conduct keyword research to pick up all relevant keywords that will meet user queries. Once you have made a list of the most targeted search terms, you need to incorporate them into your listing. You should use them strategically, keeping your listing looking organic. 

Moreover, you will need to upload quality images to show your products from different angles. Make sure you fill all listing sections, not only the primary ones such as title, bullets, and description. It will help you to expand your brand awareness and improve your listing rank on Amazon SERP. 

Amazon ranking system is based on sales boost. So, the more sales you have, the higher you will rank in your product category. Money makes money, so you need to show Amazon that your products are highly demanded. You can do it both organically and artificially. The simplest way to improve your sales history is to purchase your products or ask your friends to do it. By doing so, you will maximize the number of sales and develop your selling history. If you want to do it more organically, you should merely reduce your price and offer free shipping services as well as discounts and giveaways.  

One more efficient way to succeed on Amazon is to become a featured seller. There are no clear instructions for becoming a featured seller. However, it is known that these positions are achieved by sellers with strong feedback and robust sales. These sellers receive better placement on product pages and have more chances to win the Buy Box. It is essential to note that only professional sellers have an opportunity to be featured merchants.