Amazon ecommerce and marketing platform is a very special place, as there are a lot of unique features and peculiarities known mainly by big-time merchants selling already selling for years over there. And Ama rankings system isn’t an exclusion in this rule – literally, everything about profitable online business on Amazon is mainly revolving around its precisely targeted and highly revenue-oriented product search.
For example, have you ever noticed that for some reasons a given set of absolutely similar items (in every respect) listed on Amazon sale could have completely different progress with conversions? Should it happen so, or not, anyway here is what should be faced by everyone involved in commercial endeavor on Amazon – when it comes to the major factors of seller success over there, Ama rankings system plays a preeminent role of core importance. Just because the higher the rank you have, the more items you will sell after all. That’s why Amazon’s product ranking system, and its major search engine (also known as the A9 search ranking algorithm) are definitely important factors, which actually drive the lion’s share of undeveloped customers to their final decision to purchase – either with you, or your more smart and persistent market opponents doing best to survive under a nearly cutthroat-level market competition ruling over that really crowded world’s top popular online business platform.
So, to help you take a more benefitting position and stay out of that sharply competitive environment, here is a brief yet fully sufficient guide to understanding Amazon SEO, the A9 search ranking algorithm, as well as Ama rankings and how to make most out of Amazon’s product SERPs.
Uncovering Ama Rankings – the Definitive Guide
So, let’s finally get down to the matter – below I’m going to do my best for throwing light on Amazon product rankings, and how to give more prominence to your items on sale for the relevant search over there. Ultimately – I believe that understanding the major principles of Amazon SEO and the A9 ranking system is the key to your success as one of the leading Amazon sellers for a given product/category or market niche. So, before anything else, let's start with the very basics – below I’m going to show the way how Amazon’s ranking algorithm works. I hope this will help you get enticing and user-friendly product listings that are well-optimized for Amazon SEO so that your sales deals can have much higher chances of being seen and clicked by the live shoppers. Put simply, I’m sure that the Search Engine Optimization handled the right way is nearly as important for Amazon sellers as, for example, their highly competitive price tags, handy and fully controllable shipment options, outstanding customer service, or a fair reputation of big-time seller that is usually backed with Amazon's prime membership. Of course, these factors are probably among the top influencing ones, which are meant to draw the line between a stunning selling success and completely desperate endeavour. Nevertheless, everything starts with Ama rankings, and actually not too sophisticated system of product classification and categorization in the relevant search.
What’s Driving Ama Rankings for Each Listed Item?
The key to understanding Ama rankings system is nothing but literally “making friends” with the A9 product search algorithm, and becoming familiar with its major ranking factors to be more precise. In fact, as a smart Amazon seller, you need to know what exactly you’re going to optimize for, right? That being said, to have your product listing well-optimized namely for the following Amazon’s major ranking factors (on-page SEO), as well as a couple of other drawbacks related to general peculiarities of the modern concept of ecommerce trade. So, while Ama rankings algorithm is absolutely original and unique in its own way, ranking items on Amazon sale is actually much more straightforward process, rather than those handled by the major search engines like Google itself. I mean that without such thing as off-page SEO, the A9 search algorithm is revolving only around general means of Relevance, Conversion Rate, as well as Customer Satisfaction & Retention – that’s all! It means that we will not have at least to delve into the realm ruled by off-page SEO – and you can also relax and feel free against those really time-consuming and labor-intensive endeavors over there, such as quality link building, writing much for publications, massive social bookmarking, etc. That being said, luckily we can make Ama rankings system fully clear and you only need to concentrate on those three major principles of on-page Amazon SEO – each including just several dominant ranking factors listed below. Here they are.
Key Principles of the A9 Search Engine and Ama Rankings
As it was already mentioned, the whole system of product ranking on Amazon is mainly driven by the A9 Search Ranking Algorithm. When taken at scale, the logic of Ama rankings is actually a very easy thing. So, while the major search engines are simply doing best to provide the most relevant list of the SERPs and give as much informative and helpful data to the live user as possible, the A9 has only one target objective of top importance – just maximizing the common level of its RPC (Revenue Per Customer). Therefore, Ama rankings system itself cares more about converting masses of potential customers into the real buyers – and probably it’s not only about selling namely on that world’s top ecommerce platform, but even the way of development chosen by today’s digital marketing (not to mention that this ultimate commercial goal has been conventionally driving most of every good old-fashioned brick-and-mortar business endeavours). And considering that the A9 Product Search Algorithm itself and the whole system of Ama rankings are meant to yield as much net revenue to every given seller as possible, let’s finally see what can be done to rank your own products equally well.
Most of Ama Rankings Will Fall into Conversion
Considering any given item listed on Amazon sale, there will be a fully reasoned serial correlation between its current ranking position in the relevant product search and the way it’s converting over there. It may seem like a no-brainer, but the higher rate of conversion is brought by the item, the better ranking it will have in the relevant Amazon’s SERPs. And below I’m going to give you a short list of the major factors of conversion used by the A9 algorithm to determine Ama rankings. So, Amazon’s rate of conversion depends mainly on the Best Sellers Rank, Customer Reviews, Competitive Pricing, Descriptional Images, Combination of Product Functionality (i.e., Amazon’s unique parent-child feature found for many products listed over there), User Bounce Rate, as well as Product Page Completeness (i.e., here is exactly where Amazon Listing SEO and content optimization for precisely-targeted product search comes into play!). All that said, let’s quickly run through those conversion factors in details. As the rate of conversion is exactly what commonly determines Ama rankings more than anything else, remember?
Amazon Sales Rank
Amazon Sales Rank (Best Sellers Rank) – before anything else, let’s face it – your Ama rankings are strongly related to your actual seller progress demonstrated by the most recent sales figures. And the A9 is betting only on maximizing the level of RPC, remember? That’s why if you’re doing well as Amazon seller, and your items available are constantly sold off to the increasing number of the interested clients – so will be your Ama rankings for that given item. And vice versa, given that some of your must-winning product offers have been already seen advancing close to the top of Amazon’s online shopping search – then you must be likely to enjoy a huge burst in sells coming quite soon. After all, let’s put it simply – such a powerful and fairly reasoned “vicious circle” means that having a sufficiently high number of the most recent sales for a given product usually brings s a quick boost to its current Ama rankings. As a result, there are enough reasons for this fairly straightforward assumption – after all, what if the lion's share of those famous success stories loudly boasted among Amazon’s selling community is actually not that exceptional by nature? So, taken in general, there is nothing phenomenal about them, right? Therefore, it becomes clear that every big-time ecommerce player making business with Amazon for years – must have such a time-honored selling success constantly fueled with, say, a real “perpetual motion machine” capable of driving their already dominating performance on the market nearly indefinitely, therefore elevating both their Amazon Best Sellers Rank and the actual amount of successful deals – again and again.
Customer Reviews – among the others, customer reviews found next to your sales offers listed on Amazon marketplace are often recognized as the second most important factors of conversion. So, the number of your customer reviews and their number does matter. And having your list of product availability backed with a fresh retrospective look from the target customers, which are actually nothing but the real “surveys” taken by the live users can be even more helpful than many sellers could think. Of course, getting a healthy seller reputation and good public trust will always give you better chances of converting another potential client just browsing through your product listings – into the real customer buying with you and nobody else. On the other hand, however, having everything in place with your product reviews will be additionally considered by the A9 search algorithm as one of the most important ranking factors over there. That way, with good quality and sufficient quantity of your live customer reviews, your product page can give a powerful signal telling the A9 that your Ama rankings are worth being elevated to a certain degree, or at least appear in the Buy Box more prominently. That’s it!
Product Images – much like with the customer reviews on Amazon, having a sound, visual content supporting each item you got on sale over there will be counted in terms of your Ama rankings promotion, or even vice versa – a demotion. Seriously – chances are. In fact, however, that will hardly happen with you personally. Of course, unless you’re careless enough to spoil your hard earned progress as Amazon seller with dropping poor images/low quality pictures that not only fail to give a fine view of every side of your products and the main elements of its everyday usage, but are really bad so that most of your potential customers will simply bounce away to buy what they’re looking for. What’s more – according to the recent update in Amazon’s main seller guidelines to listing products on sale over there, now the rules of adding visual content will be concerned for even more. It means that it’s time to become truly scrupulous, particularly when it comes to attracting a greater number of potential customers to visit your product page and probably convert into your real buyers. So, you’d better run a double-check to feel assured that you’ve got everything in place with HQ product images. Don’t skimp your time and effort on revising currently valid rules – just quickly run through the recent updates or any probable policy revisions, all necessary data is usually available within your Amazon Seller Central account. Doing so, don’t forget to enable a zoom feature. Remember, this section of your product page has been always useful not only for the live shoppers (giving the way to understanding and virtually “experiencing” every given product they want even before buying it), but to make most out of this product page section so that it will uncover the maximum potential on a really hard way to finally the see your product listings displayed a bit closer to the top leading Ama rankings in the relevant search over there.
Pricing – here we’re entering a rather delicate junction. Before anything else, let’s face it – the thing is many novice online entrepreneurs having just launched their first product listings on Amazon can too often see the key emphasis set precisely on their pricing policy. I mean that concentrating their main effort – just to maintain a healthy selling margin (if not simply keeping yourself below such “deadline” ratio) – would be already seen among your most severe disadvantages. Seriously, concentrating your work on offering the lowest “bottom” price tags in a desperate hope to overperform your closest niche opponents – that will never let you stay out of the market competition. Of course, maintaining the adequate level of your selling competition by price does matter in its own way. What is more important is that even with the cheapest deals seen on the market, there is still one paramount thing of core importance you’re probably overlooking. Though, everything is actually pretty simple. The thing is that when taken independently, pricing itself commonly fails to bring any measurable impact towards conversions. Hence, without a really far-reaching approach to maintaining the ongoing competitive research and running thorough pice control, tracking and real-time adjustments – even the lowest price tags can’t guarantee anyhow reasonable (not to say accurate) expectations to enjoy your everyday sales growing accordingly.
Hence, if you want to make your existing pricing policy to be really contributing to your higher Ama rankings, make sure to start betting more on the Buy Box. Remember, most of us are more likely to be looking for high product quality, reliable and prompt shipment, as well as flexible and timely customer support service, backed with a trusted seller reputation – rather than simply doing best to find the cheapest deal for a given product available on the market for the moment. It means that your potential clients mainly tend to have a sufficiently high product quality – that makes them willing and ready to pay a certainly higher price than the average cost of the similar deals available so far (not to say that offering the lowest price tags commonly means that it’s a bare deal, i.e., coming at least without shipment, manufacturer guarantee, proper customer support, etc.). What’s more – everything might as well end up with hurting your seller reputation and observing your current Ama rankings for a given product rapidly pulled down the search. Seriously, a formidable lower retail price always seems alarming – and that turns the commonest chances of being shown directly in the Buy Box into a definitely elusive opportunity that remains hardly achievable, if not completely out of question – both for the current business progress as a successful Amazon seller that makes money, and even more desperate outcome, particularly when it comes to the related Ama rankings, and the way they are moving in the longer run.