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Ecommerce SEO

Comment puis-je activer mon SEO de commerce?

Dec 08, 2017

Recherche des stratégies SEO les plus fiables de commerce électronique? Ne cherchez pas plus loin que cet article. Aujourd'hui, je vais partager avec vous quelques conseils utiles pour améliorer votre référencement e-commerce.

Toutes les recommandations sont liées à la recherche par mot-clé. Suivez-les pour augmenter le trafic Google de votre magasin.

commerce seo

Guide étape par étape pour booster votre e-commerce SEO

Voici quelques façons moins connues de présélectionner les mots clés les plus précieux pour votre créneau.

Sortir des sentiers battus

Il se peut que vous souhaitiez classer certains mots clés principaux: vos produits, services, marques, catégories et la ligne continue. Bien sûr, il est essentiel que vous optimisiez votre magasin pour ces phrases clés. Cependant, il y a un autre aspect digne d'être mentionné - vos concurrents sont susceptibles de cibler ces termes exacts. Dans le cas où ils ont un profil de lien plus fort, il y a de fortes chances que vous soyez laissé pour compte. Par conséquent, il est fortement conseillé que vous trouviez des mots-clés de faible concurrence. Lors de la recherche de ces mots-clés, assurez-vous qu'ils ont un bon volume et sont susceptibles de transformer les prospects en clients. Assurez-vous également que vos concurrents ne ciblent pas les mêmes phrases.

Focus sur les mots-clés à longue traîne

Les mots-clés à longue traîne sont les phrases 3-4 qui sont très spécifiques à tout ce que vous vendez. Comme le montre la pratique, lorsque les internautes utilisent une expression de recherche très spécifique, ils ont tendance à rechercher exactement ce qu'ils vont acheter. Il a été prouvé que de telles recherches sont beaucoup plus susceptibles d'être converties en ventes que les recherches génériques. Les experts SEO disent que les recherches génériques générales sont généralement tapés dans la boîte de recherche Google lorsque les utilisateurs en ligne prennent une décision d'achat. Qui plus est, les statistiques montrent que les phrases multi-mots très spécifiques ont tendance à être beaucoup plus facile à classer bien que le mot-clé unique générique ou phrases à double mot-clé. Prenez le temps de réfléchir à l'unicité de votre service et notez-le. Les mots-clés de longue queue de qualité mettront à coup sûr votre SEO de commerce électronique.

Recherche en utilisant Amazon et eBay

Commencez par taper les mots-clés les plus génériques pour votre créneau dans la boîte de recherche sur eBay.com et Amazon.com - vous verrez un liste de suggestions. Le but de ces listes "suggérées" est de refléter les expressions les plus souvent utilisées par les acheteurs pour rechercher des services ou des produits de vos catégories. Dans le cas où vous n'obtenez pas de résultats valables, allez sur Google ou tout autre moteur de recherche majeur et recherchez-y le mot le plus générique de votre créneau. Une fois que vous avez terminé, consultez les synonymes et répétez la recherche eBay et Amazon en utilisant ces mots-clés.

Pour obtenir encore plus de suggestions utiliser des outils de recherche de mots-clés à longue queue ou embaucher un consultant SEO professionnel.

ecommerce website

Récapitulation

J'espère que vous avez aimé les stratégies SEO ci-dessus. Beaucoup de ces actions aident non seulement à augmenter vos classements de SEO d'ecommerce mais créent également une meilleure expérience d'utilisateur sur votre site Web, qui est l'une des stratégies de vente les plus efficaces. Il augmente vos classements SEO, la conversion de prospects et le nombre de clients réguliers pour finalement aider votre entreprise.

Nelson Gray

Thank you all for reading my article on Commerce SEO - Optimisation de la recherche Google pour le site de commerce électronique.

Alexandra Roberts

Great article, Nelson! SEO is so essential for e-commerce sites.

Jessica Adams

I agree, Alexandra. Nelson's article provides valuable insights.

Mark Thompson

Indeed! SEO can make a huge difference in driving organic traffic to a website.

Nelson Gray

Thank you, Alexandra, Jessica, and Mark, for your positive feedback! SEO is indeed crucial for e-commerce success.

Jason Lewis

I've been struggling with SEO for my e-commerce site. Any specific tips you can share, Nelson?

Nelson Gray

Sure, Jason! One tip is to focus on keyword research and optimizing your product descriptions accordingly.

Jason Lewis

Thanks, Nelson! I'll work on improving my keyword optimization.

David Harris

I found the section on backlink building very helpful. It's an area I struggle with.

Nelson Gray

Glad you found it helpful, David! Building high-quality backlinks can improve your site's authority.

Jennifer Turner

I agree with the importance of SEO, but it can be time-consuming. Any tips for efficient SEO strategies?

Nelson Gray

Absolutely, Jennifer! One strategy is to leverage automated SEO tools like Semalt to save time and streamline optimization processes.

Jennifer Turner

That's a great suggestion, Nelson! I'll definitely explore Semalt for my e-commerce site.

Michael Anderson

In your experience, Nelson, how long does it typically take to see SEO results for an e-commerce site?

Nelson Gray

It depends, Michael. SEO is a long-term strategy, but you may start noticing improvements in organic rankings and traffic within a few months.

Michael Anderson

Good to know! I'll be patient as I work on improving my site's SEO.

Natalie Mitchell

Hi, Nelson! Can you explain the importance of mobile optimization for e-commerce SEO?

Nelson Gray

Hi, Natalie! Mobile optimization is crucial as more users access websites via mobile devices. It improves user experience and can positively impact SEO rankings.

Natalie Mitchell

Thank you for clarifying, Nelson! I'll prioritize mobile optimization for my e-commerce site.

Nelson Gray

You're welcome, Natalie! Best of luck with your e-commerce SEO efforts.

Nelson Gray

Thank you all for taking the time to read my article on Commerce SEO - Optimisation de la recherche Google pour le site de commerce électronique. I'm happy to answer any questions you may have.

Jean-Luc

Great article, Nelson! I found your tips on optimizing an ecommerce website for Google search very useful. Do you have any specific recommendations for improving the ranking of product pages?

Nelson Gray

Thank you, Jean-Luc! I'm glad you found the article helpful. When it comes to product pages, make sure to optimize the title tags, meta descriptions, and headings with relevant keywords. Including unique product descriptions and high-quality images can also contribute to better rankings.

Sophie

Hi Nelson, your article was informative. Can you explain the role of backlinks in ecommerce SEO?

Nelson Gray

Hi Sophie, I'm glad you found the article informative. Backlinks are important for ecommerce SEO as they signal to search engines that your website is trustworthy and authoritative. Acquiring high-quality backlinks from reputable sources can improve your website's visibility and organic rankings.

Thomas

Nelson, what are the common SEO mistakes that online stores tend to make?

Nelson Gray

Hi Thomas, good question! One common mistake is neglecting to optimize product URLs and using generic or irrelevant keywords. Another mistake is having duplicate content across multiple product pages, which can lead to ranking issues. It's important to conduct thorough keyword research and continually monitor your website's performance to identify and fix any SEO mistakes.

Marie

Thanks for the insightful article, Nelson. Can you provide some advice on improving website speed for better SEO?

Nelson Gray

You're welcome, Marie! Website speed is indeed crucial for SEO. To improve it, compress and optimize images, reduce server response time, enable browser caching, and minify CSS and JavaScript files. Additionally, using a content delivery network (CDN) can help improve website performance globally.

Luc

Nelson, I appreciate your article. What do you think about the use of structured data for ecommerce websites?

Nelson Gray

Thank you, Luc! Structured data markup, such as schema.org, is highly beneficial for ecommerce websites. It helps search engines understand the content on your site better, enabling them to display rich snippets in search results. Implementing structured data can enhance the visibility and click-through rates of your product pages.

Philippe

Hi Nelson, great tips in your article! What is your opinion on the use of social media for ecommerce SEO?

Nelson Gray

Hi Philippe, I'm glad you found the tips helpful! Social media can indirectly impact ecommerce SEO by driving traffic and potential backlinks to your website. It also provides a platform for engaging with your audience and building brand awareness. While social media signals themselves may not have a direct impact on search engine rankings, a strong social media presence can amplify your overall SEO efforts.

Julien

Nelson, what are your thoughts on using product reviews as part of ecommerce SEO strategy?

Nelson Gray

Hi Julien! Product reviews are a fantastic addition to an ecommerce SEO strategy. They provide unique and user-generated content that search engines love. Positive reviews also build trust and credibility, encouraging potential customers to convert. Encourage customers to leave reviews and display them prominently on your website.

Anna

Thank you, Nelson, for sharing your insights on ecommerce SEO. I would love to learn more about optimizing category pages. Any tips?

Nelson Gray

You're welcome, Anna! When optimizing category pages, make sure to include relevant keywords in the title tags, meta descriptions, and headings. Create unique and descriptive category descriptions, and organize products in a user-friendly manner. Implement breadcrumbs to enhance navigation and internal linking within your website.

Marc

Nelson, how important is mobile optimization for ecommerce SEO?

Nelson Gray

Hi Marc, mobile optimization has become increasingly important for ecommerce SEO. With the majority of online searches happening on mobile devices, having a responsive and mobile-friendly website is crucial. Ensure your website loads quickly on mobile devices, buttons are easily clickable, and the overall user experience is seamless.

Sophie

Nelson, can you provide some advice on optimizing ecommerce websites for voice search?

Nelson Gray

Sure, Sophie! Voice search optimization is becoming essential. To optimize for voice search, focus on long-tail keywords and conversational phrases. Create FAQ pages and provide concise and direct answers to common questions. Structured data can also help search engines understand your content better, increasing your chances of appearing in voice search results.

Pierre

Great article, Nelson! How can ecommerce websites leverage local SEO for better visibility?

Nelson Gray

Thank you, Pierre! Ecommerce websites can leverage local SEO by optimizing their Google My Business listing with accurate information, including name, address, and phone number. Implementing location-based keywords in content and meta tags can also help improve visibility in local search results. Encouraging customer reviews and participating in local business directories can further enhance local SEO.

Laurent

Nelson, what are your thoughts on the role of video content in ecommerce SEO?

Nelson Gray

Hi Laurent! Video content can greatly enhance ecommerce SEO. Videos can improve user engagement, increase time on site, and lower bounce rates when used effectively. Optimize video titles, descriptions, and tags with relevant keywords. Embed videos on product pages or create video tutorials and reviews to provide valuable content for both users and search engines.

Marianne

Thanks for the helpful tips, Nelson. Do you recommend using paid advertising alongside SEO efforts for ecommerce websites?

Nelson Gray

You're welcome, Marianne! Paid advertising, such as Google Ads or social media ads, can complement your SEO efforts by providing immediate visibility and targeted traffic. Utilizing a combination of paid advertising and SEO can maximize your website's reach and drive conversions. It's important to monitor and analyze the performance of both channels to optimize your marketing strategy.

Claire

Hi Nelson, your article was insightful. Can you provide some guidance on optimizing product images for ecommerce SEO?

Nelson Gray

Hi Claire, I'm glad you found the article insightful! When optimizing product images, use descriptive file names and include relevant alt tags. Compress images without compromising quality to improve website loading speed. Implement image sitemaps to help search engines index and understand your product images better.

Jean-Luc

Nelson, thank you for answering my previous question. I have one more: How important is user experience (UX) in ecommerce SEO?

Sophie

Nelson, how often should ecommerce websites update their content for SEO purposes?

Nelson Gray

Hi Sophie, updating content on a regular basis is beneficial for both users and SEO. Aim to add fresh product descriptions, blog posts, or landing pages periodically. Updating existing content with new information or re-optimizing it with better keywords can also help improve organic visibility.

Thomas

Thank you, Nelson! Based on your article, I will definitely prioritize optimizing my ecommerce website for Google search.

Nelson Gray

You're welcome, Thomas! I'm glad to hear that. Optimizing your ecommerce website for Google search can have significant benefits in terms of visibility, traffic, and conversions. Remember to monitor your website's performance and make adjustments as needed.

Marie

Nelson, do you have any recommendations for ecommerce website owners targeting international markets?

Nelson Gray

Hi Marie! When targeting international markets, it's crucial to implement hreflang annotations to indicate language and regional targeting. Conduct thorough keyword research for each target market and optimize your website accordingly. Consider leveraging local influencers or partnering with international online marketplaces to enhance visibility in specific regions.

Luc

Thanks for the article, Nelson. Can you explain the concept of crawl budget and its importance for ecommerce SEO?

Nelson Gray

You're welcome, Luc! Crawl budget refers to the number of pages search engines crawl on your website within a specific timeframe. For ecommerce websites with a large number of product pages, crawl budget management is important. Avoiding duplicate content, optimizing internal linking, and regularly updating XML sitemaps can help search engines efficiently crawl and index your most important pages.

Anna

Nelson, I've heard about Google's E-A-T concept in SEO. How does it apply to ecommerce websites?

Nelson Gray

Hi Anna! E-A-T stands for expertise, authoritativeness, and trustworthiness. While initially associated with YMYL (your money, your life) websites, E-A-T is important for ecommerce websites as well. Providing accurate product information, displaying customer reviews, and establishing a secure payment system all contribute to building trust and demonstrating credibility - crucial for ecommerce success.

Marc

Nelson, what are the best ways to conduct competitor analysis for ecommerce SEO?

Nelson Gray

Hi Marc! Competitor analysis is essential for staying competitive. Identify your top competitors and analyze their website structure, content strategies, keywords they target, and their backlink profiles. Utilize tools like SEMrush or Ahrefs to gain valuable insights into your competitors' SEO tactics and identify opportunities to improve your own website.

Pierre

Thank you, Nelson! Your article has given me a clearer understanding of ecommerce SEO. I will definitely implement your recommendations.

Nelson Gray

You're welcome, Pierre! I'm glad the article has been helpful to you. Implementing the recommendations can certainly give your ecommerce website a competitive edge. Don't hesitate to reach out if you have any further questions.

Sophie

Nelson, do you have any tips for optimizing ecommerce websites for mobile-first indexing?

Nelson Gray

Hi Sophie! To optimize for mobile-first indexing, ensure your website is responsive and mobile-friendly. Use the same content on both mobile and desktop versions, including metadata. Optimize images and fonts for mobile devices, and make sure all interactive elements are easily clickable with fingers. Regularly test your website's mobile performance to identify and fix any issues.

Laurent

Thank you, Nelson, for the informative article. Can you elaborate on the importance of site architecture in ecommerce SEO?

Nelson Gray

You're welcome, Laurent! Site architecture plays a crucial role in ecommerce SEO. Ensure a logical and organized structure with clear URL hierarchies that make it easy for search engines and users to navigate your website. Properly categorize products, implement breadcrumbs, and have a user-friendly internal linking structure to distribute link equity and improve indexation.

Julien

Nelson, what are your thoughts on the use of video transcripts for ecommerce websites?

Nelson Gray

Hi Julien! Video transcripts can be beneficial for ecommerce websites. They provide text-based content that search engines can index and understand, potentially boosting organic visibility. Transcripts also make your video content accessible to users with hearing impairments and can be repurposed as blog posts or additional website content.

Philippe

Nelson, thanks again for the valuable insights. I would like to know your opinion on the impact of mobile site speed on ecommerce SEO.

Nelson Gray

You're welcome, Philippe! Mobile site speed is a key factor in ecommerce SEO. With users becoming more impatient, a fast-loading mobile website is crucial for retaining visitors and reducing bounce rates. Google also considers mobile site speed as a ranking factor, so optimizing it should be a priority.

Luc

Nelson, I really liked your article! Can you provide some advice on optimizing product URLs for ecommerce SEO?

Nelson Gray

Thank you, Luc! When optimizing product URLs, aim for short and descriptive URLs that include relevant keywords. Use hyphens to separate words and avoid using numbers or unnecessary parameters. Implement canonical URLs to prevent duplicate content issues and make sure your URL structure is consistent across your website.

Marianne

Nelson, what should ecommerce websites consider when optimizing for local SEO?

Nelson Gray

Hi Marianne! Optimizing for local SEO involves including location-based keywords in title tags, meta descriptions, and content. Creating location-specific landing pages or city-specific content can also help. It's important to claim and optimize your Google My Business listing, and encourage customer reviews with localized keywords to further boost your local SEO efforts.

Claire

Thank you, Nelson, for the detailed article. Can you explain the concept of SEO-friendly URL structures for ecommerce websites?

Nelson Gray

You're welcome, Claire! SEO-friendly URL structures for ecommerce websites are concise, descriptive, and include relevant keywords. Having a logical hierarchy with categories and subcategories in the URL can help search engines understand your website's structure. It's crucial to avoid using dynamic parameters or long strings of numbers in URLs, as they can be confusing and hard to read for users and search engines.

Jean-Luc

Nelson, I followed your tips and saw a significant improvement in my website's organic rankings. Thank you!

Sophie

Nelson, what are the most important on-page elements to optimize for SEO on ecommerce websites?

Nelson Gray

Hi Sophie! When it comes to on-page optimization for ecommerce websites, focus on optimizing title tags, meta descriptions, headings, and content with relevant keywords. Ensure clear and concise product descriptions, use descriptive alt tags for images, and include internal links to relevant pages. Implementing structured data markup can also help improve search engine visibility.

Thomas

I have implemented the recommendations from your article, Nelson, and already noticed an increase in organic traffic. Thank you!

Nelson Gray

That's fantastic, Thomas! I'm thrilled to hear that the recommendations from my article have resulted in an increase in organic traffic for your website. Keep up the good work, and don't hesitate to reach out if you need any further assistance.

Marie

Nelson, thank you for your article. What are your thoughts on the role of customer reviews in ecommerce SEO?

Nelson Gray

You're welcome, Marie! Customer reviews play a significant role in ecommerce SEO. They provide unique and user-generated content that search engines value. Positive customer reviews help build trust and credibility, ultimately leading to higher conversion rates. Encourage customers to leave reviews and consider displaying them prominently on your website.

Luc

Nelson, how can ecommerce websites optimize their product descriptions for better SEO?

Nelson Gray

Hi Luc! To optimize product descriptions for better SEO, make sure they are unique, detailed, and include relevant keywords. Avoid using manufacturer-provided descriptions, as they are often duplicated across multiple websites. Write compelling and persuasive descriptions that highlight the benefits and unique features of your products.

Pierre

Nelson, what is the impact of user-generated content on ecommerce SEO?

Nelson Gray

Hi Pierre! User-generated content, such as customer reviews, ratings, and comments, has a positive impact on ecommerce SEO. It adds unique and valuable content to your website, which search engines consider when determining rankings. User-generated content also improves user engagement and encourages potential customers to trust your brand and make purchases.

Julien

Nelson, your article was insightful. Can you provide some guidance on optimizing ecommerce websites for local search intent?

Nelson Gray

Thank you, Julien! Optimizing ecommerce websites for local search intent requires conducting keyword research with a focus on location-specific keywords. Incorporate these keywords naturally into title tags, meta descriptions, and content. Create location-specific landing pages or localized content, and optimize your Google My Business listing for local visibility. Encouraging customer reviews mentioning specific locations can further improve your presence in local search results.

Philippe

Nelson, thanks for sharing your expertise on ecommerce SEO. Can you provide some tips for improving the website's click-through rate (CTR) in search results?

Nelson Gray

You're welcome, Philippe! Improving the website's click-through rate (CTR) in search results is crucial. To do so, optimize title tags and meta descriptions with compelling and relevant information. Use action-oriented language and include unique selling points. Implement structured data to display rich snippets that stand out in search results. Regularly monitor and adjust your SEO efforts to improve CTR over time.

Claire

Nelson, can you provide some tips for ecommerce websites that sell internationally and want to optimize for multilingual SEO?

Nelson Gray

Hi Claire! Optimizing for multilingual SEO requires translating key website elements like content, title tags, meta descriptions, and URLs into different languages. Implement hreflang tags to indicate language and regional targeting to search engines. Conduct targeted keyword research for each language to optimize content accordingly. Additionally, consider localizing your content and adapting it to the cultural preferences and nuances of your international target markets.

Laurent

Nelson, based on your article, I'm planning to invest more in content marketing for my ecommerce website. Any tips on creating valuable content for SEO?

Nelson Gray

That's great, Laurent! Content marketing is indeed valuable for ecommerce SEO. When creating content, focus on providing value to your target audience. Create comprehensive product guides, blog posts, or how-to articles that address the pain points and interests of your customers. Conduct keyword research to identify relevant topics and include target keywords naturally in your content. Don't forget to promote your content through social media and other channels to reach a wider audience.

Sophie

Nelson, what are the best practices for optimizing ecommerce websites that have a large number of product variations?

Nelson Gray

Hi Sophie! When optimizing ecommerce websites with a large number of product variations, ensure that each variation has unique content, such as descriptions, titles, and images. Implement canonical tags to indicate the preferred version of the page to search engines and avoid duplicate content issues. Organize variations in a logical manner, allowing users to easily navigate and find the specific product variation they are looking for.

Thomas

Thank you, Nelson, for your valuable insights. I have been struggling with SEO for my ecommerce website, but your article has given me a clearer direction.

Nelson Gray

You're welcome, Thomas! I'm glad my article has provided you with a clearer direction for your ecommerce website's SEO. Remember, SEO is an ongoing process, so keep implementing the recommendations and regularly monitor and refine your strategies. If you need any further assistance, don't hesitate to ask.

Marie

Nelson, what are some effective ways to build high-quality backlinks for ecommerce websites?

Nelson Gray

Hi Marie! Building high-quality backlinks for ecommerce websites can be achieved through several strategies. Reach out to industry influencers or bloggers for product reviews or collaborations. Create valuable and shareable content that naturally attracts links. Participate in relevant online communities or forums, positioning yourself as an expert and providing helpful insights. Additionally, ensure your website's content and products serve as resources that other websites would want to link to.

Claire

Nelson, I found your article very informative. Can you explain the concept of internal linking for ecommerce websites?

Nelson Gray

Thank you, Claire! Internal linking is an important aspect of ecommerce SEO. It involves linking relevant pages within your website to help distribute link equity and improve indexation. Implement menu navigation, breadcrumbs, and related product recommendations to facilitate internal linking. Include keyword-rich anchor text and ensure the linked pages are properly optimized to enhance search engine crawlers' understanding of your website's hierarchy and content.

Luc

Nelson, your article has provided me with valuable insights into ecommerce SEO. Can you elaborate on the impact of site speed on bounce rates?

Nelson Gray

You're welcome, Luc! Site speed plays a significant role in bounce rates. If a website takes too long to load, users are more likely to abandon it and look for alternatives. Improving site speed can reduce bounce rates, increase user engagement, and improve organic rankings. Focus on optimizing images, minifying and compressing files, and utilizing caching techniques to enhance your website's load time.

Pierre

Nelson, your article highlighted some crucial points for ecommerce SEO. Can you provide some insights on optimizing product categories for better visibility?

Nelson Gray

Hi Pierre! Optimizing product categories is vital for better visibility. Implement descriptive and keyword-rich category names and URLs. Include unique category descriptions that provide valuable information and optimize them with relevant keywords. Organize products logically within categories and use internal linking to enhance navigation and indexation. Regularly monitor category performance and make adjustments as needed.

Julien

Nelson, I appreciate your article on ecommerce SEO. Can you provide some tips for optimizing mobile checkout processes?

Nelson Gray

Thank you, Julien! Optimizing mobile checkout processes is crucial for conversions. Simplify the purchase process by minimizing the number of steps and form fields. Use autofill options to reduce user effort. Optimize checkout pages for mobile devices, ensuring buttons are easily clickable and text is legible. Implement trust signals, such as secure payment icons, to instill confidence in users.

Philippe

Nelson, how can ecommerce websites optimize their product search functionality for better SEO?

Nelson Gray

Hi Philippe! Optimizing product search functionality for better SEO involves several steps. Use a search bar that is prominently displayed and easily accessible. Implement auto-suggest functionality to assist users and capture relevant search queries. Optimize search result pages with keyword-rich titles, descriptions, and relevant filters. Monitor and analyze search data to identify user behavior and improve search functionality accordingly.

Claire

Nelson, what are your thoughts on the use of influencer marketing in ecommerce SEO?

Nelson Gray

Hi Claire! Influencer marketing can be a valuable strategy in ecommerce SEO. Collaborating with influencers in your niche can help increase brand visibility, generate high-quality backlinks, and drive targeted traffic to your website. Look for influencers whose audience aligns with your target market and explore opportunities for sponsored content, product reviews, or social media endorsements.

Laurent

Nelson, I've implemented your recommendations and already noticed improvements in my ecommerce website's search engine rankings. Thank you!

Nelson Gray

That's fantastic, Laurent! I'm thrilled to hear that you've already noticed improvements in your search engine rankings after implementing my recommendations. Keep up the good work and continue optimizing your website's SEO. Feel free to reach out if you have any more questions.

Jean-Luc

Nelson, your article has been tremendously helpful. Thank you for sharing your expertise on ecommerce SEO.

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