Do you have any winning ideas to promote local business startup websites?

I can share a set of useful ideas to help you promote local business website throughout arguably the most challenging period you’re inevitably facing once your online project goes live. But before we go any further, it should be noted that there is a huge variety of different approaches to digital promotion available now for every business startup, whether it’s operating nationwide, focuses a certain region or, say, is serving multiple target areas. Most commonly, such ways of online promotion are based on paid search optimization (otherwise, Pay-Per-Click ads), which can help every site owner set a laser-focused advertising campaign. While it’s capable of reaching your potential clients/buyers as long as you keep investing, I personally believe that paid search ads are always delivering too pricey and only brief progress, which actually makes them unaffordable – at least when it comes to a really tight startup marketing budget. 

As a result, I personally believe that focusing on organic Search Engine Optimization for Google’s SERPs (otherwise, free search optimization) would be far better for your current endeavor, particularly considering that you can do much with your own hands, and your strategic achievements will be kept over time. That’s why below are several SEO-related ideas to promote new local business websites, which are involving the very basics of organic SEO – for you to get down to the process of their implementation without spending too much time or effort. That being said, let’s finally see what can be actually done to that point. 

SEO-Related Ideas to Promote Brand-New Local Business Websites

Content Marketing (Blog)

Launching supportive blog pages for marketing purpose can become a real goldmine opportunity to promote your local business startup – right from the day one. The thing is that when running a quality blog dedicated to your main business website, you’re simply giving the actual reason for your potential clients/buyers to keep up-to-date with your fresh posts/articles (which are in-turn providing link entries pointing the way to your main business website). Doing so, all you need is to invest your time & effort, or pay some cash for creating unique content writings that would engage your target audience, at the same time standing closely on a needed keyword-based topic. Ultimately, that will help you rank higher – both in organic (otherwise, nationwide) search listings, and Google’s localized SERPs.

Local Off-Page SEO

Depending on your website’s niche and target location, you can always find a lot of local listings and directory submission websites that would fit best your business category & product/service you’re serving with it. Of course, locating the right places to get submitted with your business website is a rather time-consuming task – but it definitely pays off. Start with submitting to general directories, and keep moving towards more niche-oriented resources to maximize their overall online promotion potential. 

At the same time, don’t forget to list your website locally – that will help you effectively reach the target audience using online search to find nearby exactly what they need for the moment. I recommend starting with filling your Google My Business dashboard using only consistent NAP data, to move further submitting yourself throughout the rest of popular business listings like YellowPages, Foursquare, Brownbook, etc. Keep exploring the other popular listings/directory websites potentially matching your business category/target location – and you’re done.