Can anybody help me set up a proper SEO plan for website content?
I’ve got a simple basic SEO plan for website content and its further on-page optimization. You can use it simply to make sure you’re creating the right type of content and having it well-optimized for the maximum ranking promotion over time. That’s why I’m going to start with some basic explanations about your body page content, its main purpose and a proper way of creation. That being said, below is all you need to know to the point of your content purpose, backed with the right approach to writing it for SEO, and some simple ideas & practical suggestions.
SEO Plan for Website Content – Understanding What Makes Its Purpose
The thing is that understanding what exactly makes the actual purpose of your SEO content isn’t as apparent as it may seem. That’s why I suggest diving right in and answering a quite simple (yet actually critical) question. Think this way – “How to make sure you’ve got a high-quality content? And what are you doing to turn your plain-text writings into well-optimized ones?”. It means that we should start with getting at least the basic understanding of your SEO content, its main purpose to be more precise.
1. Conversions – ok, it may seem like a no-brainer, but the primary mission of your on-page content is to convert as many occasional visitors into actually paying clients or buyers. It means that your content must be primarily focused only on guiding people through the conversion funnel.
2. Information – make sure your content is sufficiently deep and informative. Nobody likes low-quality articles randomly packed with the relevant search terms, simply because they make no sense (or at least deliver very poor added value to the reader). It means that every web page and site category should be useful for the interested visitors – with attention-grabbing headers, intriguing informational queries, correct information about related product or service, that should be effectively addressing the user’s “pain points” or the most frequently asked questions.
3. Social/Link Bait – much like the previous quality, this last content purpose stands for the ability to deliver added value to the users reading it. But unlike in-depth content, social and link baiting means that your on-page content is meant to combine its informative and in-depth nature with not so heavy format that would be welcoming for sharing and linking. Consider combining your in-depth informational content with some light formats that would be appealing to your target audience. For example, you can try providing direct answers, short & concise explanations related to specific topic/item, eye-catching infographics, handy spreadsheets, and anything else which is just a bit more dynamic than your ordinary plain-text writings. That’s it.
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