What are the basic promotional techniques that are always employed by local businesses before anything else?
Unlike the standard concept of the Search Engine Optimization – a.k.a. nationwide, international, or simply “organic” SEO – that most of us know for the time being, the realm of precisely-targeted local SEO has its own general rules, as well as several key peculiarities, and therefore specific basic promotional techniques involved. In other words, being in-part very similar with the original website optimization aimed at pushing it to the top of Google’s SERPs for a given set of the main core keywords and long-tail queries, the whole concept of local SEO, with the lion’s share of its basic promotional techniques, are mainly revolving around just three primary ranking factors – user’s current location proximity, the most recent search history, as well as the business website itself, which is operating within a given locale. That’s it. So, with these three major areas of local optimization in mind, now I’m going to focus on arguably the most underlying working stuff you will need for that – building citations locally and setting the right way of targeted online promotion over there using popular business listings, local directories, and big data aggregators. All that being said, let’s delve.
Basic Promotional Techniques via Local Citations & Business Listings
Basically, we know such big data aggregators as local citations and business listings for their potentially strong impact on every business website, and its strong online presence within a certain city/town or region to be more precise. That becomes even more important, as creating local citations and partial references to your business NAP, they can potentially determine your organic ranking positions in Google's local SERPs at some point. That way, make sure to get everything in place with them, considering simple ideas and practical suggestions listed below.
Submit your business NAP to the most popular third-party local citations & business listings like BrightLocal, Advice Local, Yelp, SuperPages, CitySearch, Foursquare, etc. And let’s face it – adding automatic citations will definitely save you a lot of precious time and effort. Note, however, that for a more controllable way of managing them all (for example, when you decide to re-brand your local business, or even change its current regional basement) can become a really tedious task. Maybe you'd better take the full advantage or at least get your business in-part listed/submitted manually, right?
Given that there is a huge variety of different sources which can be used for submitting your business NAP data, sometimes you can see many already existing mentions &n referrals that you didn't actually create with own hands. It means that within its index, Google search engine is pulling together all relevant information about your business – that's why sometimes that doesn't happen properly. And therefore it may negatively impact your local ranking potential – just because the search engines "feel" the lack of NAP data consistency. To get everything in place, you can handle correct data distribution, pushing your business information through thousands of closely related and dedicated resources all over the world. That way, I recommend using online tools and specific management software platforms like BrightLocal, Northcutt, AdviceLocal, etc.
Remember, every single directory, business listing or a big data aggregator you're submitting your business website – is your another chance of getting stronger exposure to a precisely targeted local online search. Ultimately, it means that you will always have a room for another action regarding directory/citation submission – to be listed on some new places found elsewhere on the Internet that you missed or underestimated before. That's it.
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