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Alguém pode me mostrar as melhores maneiras de executar SEO local para sites de pequenas empresas?

Mar 07, 2018

Se você está procurando as melhores abordagens de SEO para pequenas empresas que operam no nível de locais (ou seja, dentro de uma determinada cidade / cidade ou área de destino específica), estou aqui para ajudá-lo com isso. A coisa é que o conceito geral de Search Engine Optimization (de outra forma, o SEO orgânico manipulado em todo o país / global) tem muitas coisas muito semelhantes (se não combinando completamente) com o conceito mais estreito de Otimização de Pesquisa Local. Ao mesmo tempo, no entanto, além do material de trabalho mais comum relacionado a ambos, que muitas vezes parece totalmente comparável, existem algumas diferenças principais e peculiaridades específicas.

Tomados em geral, existem apenas dois componentes específicos do núcleo que fazem uma diferença central entre o chamado SEO "regular" e SEO local - a maneira de segmentar potenciais clientes em o nível local, bem como o principal fator de classificação visto como uma pesquisa local com precisão específica (por exemplo, geografia do usuário ou "proximidade"). Mantendo tudo isso em mente, abaixo, vou mostrar-lhe algumas das melhores abordagens para o SEO local recomendado para cada site de pequenas empresas. Em última análise, quando manipulados e implementados corretamente, as seguintes sugestões simples e etapas acionáveis podem ajudá-lo a conquistar mais clientes / compradores locais dentro da sua cidade-alvo / cidade ou área geográfica. Dito isto, vamos passar rapidamente por todos eles.

Melhores dicas de SEO locais para sites de pequenas empresas

Antes de mais alguma coisa, certifique-se de descrever claramente sua estratégia de otimização orientada para a localização. Quero dizer que todos os empreendimentos multi-praticantes (por exemplo, empresa jurídica ou médica) serão naturalmente impulsionados por alguns esquemas de otimização local, mais bem definidos, em vez de qualquer outro projeto de localização única, negócios baseados em casa ou tijolos e carros, empresa de morteiro. Dado que você provavelmente começará com não muito esmagadora, aqui estão as sugestões iniciais e as recomendações básicas necessárias para otimizar seu site de negócios localmente direcionado:

Em primeiro lugar, crie uma página inicial acolhedora, a páginas de serviço principal / categoria, bem como páginas de "contato" e "sobre".
Em seguida, vou ser um capitão óbvio e recomendo que você verifique se todos os dados NAP listados em cada página de destino são totalmente consistentes para cada local e inclui apenas o nome comercial correto e completo, endereço físico e número de telefone da sua empresa.
Uma vez que você obteve tudo no lugar com sua consistência de dados NAP, é hora de completar sua página do Google My Business e, finalmente, verificar seu site de pequenas empresas com o próprio Google. Dessa forma, você também pode ajudar os principais motores de busca a escanear e a entender todas as suas páginas web localizadas - use a marcação do Esquema para que todos os dados do seu site sejam estruturados de maneira correta para melhor indexação.

Para empresas multi-regionais que atendem até 10 locais diferentes, eu recomendo que todos os dados NAP sejam adicionalmente listados no rodapé do site.
Não se esqueça de fornecer números de telefone interativos que podem ser clicados com dispositivos móveis usando um link criado com um Tag HTML específico. Desta forma, incorpore sua página de "contato" com um Mapa do Google para ajudar seus potenciais visitantes a encontrá-lo rapidamente e à vontade, de acordo com deixar uma sala para sua localização adicional.

David Johnson

Thank you all for joining this discussion on Expert SEO services and tactics for local search optimization. I'm excited to hear your thoughts and insights!

Maria Santos

As a small business owner, I'm always looking for effective SEO tactics to improve my local search rankings. Excited to learn from the experts here!

Emily Gibson

Hey Maria Santos! In addition to what others have shared, focusing on local content creation can make a difference. Create blog posts, articles, or guides related to your local area. This can help attract local visitors and establish your expertise in the region.

Paul Anderson

Hey Maria Santos! There are several important SEO tactics you should consider for local search optimization. First, make sure your website is properly optimized with relevant keywords for your target location. Additionally, claim and optimize your Google My Business listing to improve local visibility.

Michelle Lee

Totally agree with Paul. I also suggest ensuring consistent and accurate NAP (Name, Address, Phone) information across all local directories and review websites. This helps search engines understand the reliability and legitimacy of your business, leading to better local rankings.

Paul Anderson

Eduardo Silva, great question! Both on-page and off-page optimization are crucial for local SEO success. Start with on-page optimization, ensuring your website has relevant content, optimized meta tags, and local keywords. Once that's done, you can focus on building high-quality backlinks from reputable local sources.

Sarah Richards

Do you recommend any specific tools or services for tracking and monitoring local SEO performance? It can be overwhelming to manually track everything.

David Johnson

Great question, Sarah Richards! When it comes to tracking local SEO performance, tools like Semalt's Analytics offer comprehensive insights. It provides data on website traffic, keyword rankings, and local visibility. Highly recommended!

Sarah Richards

Thanks for the recommendation, David Johnson! I'll definitely check out Semalt's Analytics for tracking my local SEO performance.

Alexandre Gomes

Hello everyone! Besides on-page optimization and backlinks, what other tactics can help with local SEO? Any recommendations?

Paul Anderson

Hey Alexandre Gomes! Another effective tactic is leveraging online customer reviews. Positive reviews not only influence potential customers but also act as a signal to search engines that your business is trustworthy and popular in the local area.

David Johnson

Robert Johnson, great question! To optimize for voice search, consider using conversational language and long-tail keywords in your content. Also, providing concise and direct answers to common questions can help your website appear in voice search results.

Philip Martin

Hi all! How important is mobile optimization for local SEO? Is it worth investing time and effort into a mobile-friendly website?

Paul Anderson

Philip Martin, mobile optimization is crucial for local SEO success. With the majority of searches happening on mobile devices, search engines prioritize mobile-friendly websites. A mobile-responsive design, fast loading speed, and easy navigation on small screens can significantly impact your local search rankings.

Daniel Adams

Absolutely, Philip Martin! Investing in mobile optimization is essential. Most people rely on mobile devices for local searches, and a poor mobile experience can drive potential customers away. Optimize your website for mobile devices to ensure a seamless user experience.

Rodrigo Costa

Paul Anderson, when optimizing my Google My Business listing, are there any specific tips or features I should pay attention to?

Paul Anderson

Rodrigo Costa, when optimizing your Google My Business listing, make sure to provide complete and accurate information, including your business category, description, and operating hours. Also, encourage customers to leave reviews and engage with their questions or comments on your listing.

Paul Anderson

Lucia Hernandez, social media channels can play a significant role in local SEO. By actively engaging with your audience and sharing relevant content, you can attract local followers who might convert into website visitors or customers. Additionally, social signals from these channels can indirectly influence your local search rankings.

Joanna Campbell

I completely agree, Paul Anderson. A mobile-friendly website is no longer optional. It's a critical factor for improving local SEO and providing a positive user experience.

Philip Martin

Thanks, Daniel Adams and Joanna Campbell! Your inputs have convinced me to prioritize mobile optimization for my local SEO strategy.

Paula Oliveira

Philip Martin and Paul Anderson, absolutely! A seamless mobile experience is key to delivering a positive user experience, which ultimately leads to higher engagement and better local search rankings.

David Johnson

You're welcome, Sarah Richards! Let me know if you have any further questions or need assistance with Semalt's Analytics.

Jessica Silva

Hi everyone! I'm new to SEO and trying to understand the basics. Can anyone explain what backlinks are and how they impact local search rankings?

Paul Anderson

Jessica Silva, backlinks are links from other websites that point to your website. They are like votes of confidence and trust from other online sources. High-quality backlinks from reputable and relevant websites signal to search engines that your website is valuable and popular. They can significantly influence your local search rankings.

David Johnson

Sarah Richards, you're welcome! Feel free to reach out anytime if you need further assistance with Semalt's Analytics or any other SEO-related questions.

Sarah Richards

Will do, David Johnson! Thanks again for your help. I appreciate it!

Sarah Richards

Thanks, David Johnson! I really appreciate your support and willingness to help.

Robert Charles

Paul Anderson, what are your thoughts on schema markup for local businesses? Does it have a noticeable impact on local SEO?

Paul Anderson

Robert Charles, schema markup for local businesses can indeed have a positive impact on local SEO. It helps search engines understand specific details about your business, such as address, phone number, operating hours, and customer reviews. By providing structured data through schema markup, you enable search engines to display rich snippets of information in search results, enhancing visibility and credibility.

David Johnson

Robert Johnson, don't forget to optimize your website's FAQ page for voice search queries. It can help capture voice-activated search traffic and provide immediate answers to questions people ask virtual assistants.

Paul Anderson

Stephanie Walker, one common mistake is neglecting to properly optimize title tags and meta descriptions. These elements play an essential role in conveying your website's relevance and attracting potential visitors from local searches. Also, avoid keyword stuffing and focus on providing high-quality and informative content.

Jessica Silva

Thank you, Paul Anderson! That's a clear explanation. I'll work on improving my backlink profile for better local search rankings.

Rodrigo Costa

Thank you, Paul Anderson! I'll make sure to optimize my Google My Business listing with all the necessary details and encourage customer interactions.

Paul Anderson

You're welcome, Rodrigo Costa! That's the right approach. Best of luck with your local SEO efforts!

Lucia Hernandez

Thank you, Paul Anderson! I'll definitely work on improving my social media presence to support my local SEO efforts.

Maria Santos

Thank you, Paul Anderson! I'll focus on implementing these on-page and Google My Business optimization tips. Excited to see the impact on my local search rankings!

Jessica Silva

Thanks, Paul Anderson! I'll definitely focus on optimizing my Google My Business listing and encouraging customer reviews and interactions.

Joanna Campbell

Paul Anderson, I couldn't agree more! A mobile-friendly website is no longer just an option; it's a necessity. Ignoring mobile optimization means losing out on valuable local traffic and potential customers.

Rodrigo Costa

Thank you, Paul Anderson! I'll implement all your recommendations for optimizing my Google My Business listing. I'm excited to see the results.

Eric Clark

Michael Thompson, I couldn't agree more. NAP consistency is vital, especially when dealing with multiple locations. It helps search engines understand the credibility and accuracy of your business information.

Michael Thompson

Eric Clark, exactly! Consistency in NAP information across different directories and platforms ensures that search engines can accurately associate your business with its location. It's a simple yet powerful tactic for local SEO.

Maria Santos

Great point, Emily Gibson! Providing valuable local content not only attracts visitors but also helps build authority and trust within the local community. I'll definitely work on that.

Emily Gibson

You're welcome, Maria Santos! Best of luck with your local SEO journey. I'm sure you'll see positive results by implementing these tactics.

Maria Santos

Thanks, Emily Gibson! I'll start brainstorming some local content ideas and aim to provide valuable information to my local audience.

Daniel Adams

Philip Martin, mobile optimization is crucial not only for local SEO but for overall user experience. In this mobile-driven era, businesses without mobile-friendly websites miss out on a significant chunk of potential customers.

Daniel Adams

Glad to hear that, Philip Martin! By prioritizing mobile optimization, you'll provide an exceptional user experience to your mobile visitors, leading to better engagement, conversions, and local SEO performance.

Eric Clark

Michael Thompson, indeed! I've observed a positive impact on my local rankings after aligning and maintaining NAP consistency. It's a fundamental step that every local business should take.

Michael Thompson

Absolutely, Eric Clark! Having consistent and accurate NAP information across directories and review platforms helps build trust with both search engines and potential customers. It's a must-do for any local business.

Emily Gibson

You're welcome, Maria Santos! Just remember, creating valuable local content is a continuous effort. Consistently providing high-quality information will help establish you as a go-to resource in your local industry and positively impact your local SEO performance.

Lucas Fernandes

Good luck with your SEO journey, Maria Santos! Optimizing for local searches is a great strategy to attract targeted traffic and gain visibility in your local market.

Paul Anderson

Jessica Silva, you're welcome! Building a strong backlink profile can take time, but it's definitely worth the effort. Stay consistent in creating valuable content and building relationships with other reputable websites in your industry.

Jessica Silva

Thank you, Paul Anderson! I'll keep working on improving my website's backlink profile by creating valuable content and reaching out to industry influencers.

Alexandre Gomes

Thank you, Paul Anderson! I'll incorporate reviews and social media influencers into my local SEO strategy. Excited to see the impact!

Rodrigo Costa

Paul Anderson, thank you for your guidance! I'll implement your suggestions for optimizing my Google My Business listing. Hope to see positive results soon.

Joanna Campbell

Philip Martin, it's great to hear that you're prioritizing mobile optimization! Alongside better local SEO performance, you'll provide a user-friendly experience that enhances your brand's reputation.

Philip Martin

Thanks for the input, Daniel Adams and Joanna Campbell! I'm convinced that investing in mobile optimization will greatly benefit my local SEO strategy and overall user experience.

Daniel Adams

Philip Martin, you're welcome! By focusing on mobile optimization, you'll not only improve your local search rankings but also provide a seamless browsing experience to potential customers.

David Johnson

You're welcome, Sarah Richards! I'm always here to assist you. Just reach out whenever you need help.

Sarah Richards

David Johnson, I appreciate your continuous support and willingness to assist. I'll definitely reach out if I have more questions or need further guidance.

Sarah Richards

Definitely, David Johnson! I'm grateful to have your support. I'll reach out whenever I need further guidance or have additional questions.

Sarah Richards

David Johnson, thank you for the recommendation! I'll check out Semalt's Analytics for tracking my local SEO performance. It sounds like a comprehensive tool.

Robert Johnson

David Johnson, thanks for the valuable advice! I'll definitely optimize my FAQ page for voice search queries to stay ahead in the game.

Robert Johnson

David Johnson, that's a great tip! I'll optimize my website's FAQ page to cater to voice searches. Thanks!

David Johnson

Robert Johnson, you're welcome! Optimizing your FAQ page for voice search queries can help you tap into the growing trend of voice-activated searches. Stay ahead by providing concise and helpful answers.

David Johnson

Robert Johnson, you're welcome! Optimizing your FAQ page for voice search queries is a smart move, considering the increasing popularity of voice-activated search assistants like Siri and Alexa.

Paul Anderson

You're welcome, Alexandre Gomes! Leveraging online customer reviews is a powerful way to establish social proof and build credibility with potential customers. Don't forget to actively manage and respond to reviews to show engagement and appreciation.

Rodrigo Costa

Paul Anderson, thanks for your valuable guidance regarding Google My Business optimization. I'll make sure to implement everything you mentioned for better local visibility.

Lucia Hernandez

Thanks, Paul Anderson! I'll incorporate customer reviews and social media into my local SEO strategy. Sounds like they can be powerful tactics!

Robert Charles

Paul Anderson, thank you for explaining the potential impact of schema markup for local businesses. I'll definitely implement it to enhance my local SEO efforts.

Robert Charles

Paul Anderson, I appreciate your advice about schema markup. I'll make sure to implement it for my local business to enhance its visibility and credibility.

Emily Gibson

Exactly, Maria Santos! Creating local content allows you to showcase your expertise while addressing specific needs and interests of your local audience. It's a fantastic way to demonstrate your value and stand out from competitors.

Maria Santos

Thank you, Emily Gibson! I'll aim to create local content that adds value and resonates with my target audience. Hopefully, it will help attract more local visitors to my website.

Philip Martin

Daniel Adams, you're absolutely right! Providing a user-friendly mobile experience will not just boost local SEO but also enhance the overall online presence of my business. Thanks!

Joanna Campbell

Philip Martin, glad to hear you're prioritizing mobile optimization. It's a significant step towards providing an exceptional user experience and boosting your local search rankings.

Daniel Adams

Philip Martin, you're absolutely right. Mobile optimization is no longer an option; it's crucial for businesses to stay competitive and provide a seamless experience for mobile users.

Joanna Campbell

Philip Martin, exactly! A mobile-friendly website is not just a luxury, it's expected. Businesses must adapt to the needs and preferences of mobile users to succeed in the competitive local market.

Robert Johnson

David Johnson, absolutely! With the rise of voice-activated assistants, optimizing the FAQ page for voice search queries will give my website an advantage and potentially attract more traffic.

Robert Charles

David Johnson, thanks for the insight! Optimizing my website's FAQ page for voice search will certainly help me stay ahead of the game and cater to the growing number of voice search users.

Paula Oliveira

Joanna Campbell, I couldn't agree more! A mobile-friendly website reflects a brand's commitment to meeting customer needs, which can lead to higher engagement, conversions, and ultimately better local SEO performance.

David Johnson

You're welcome, Sarah Richards! I'm here to support you. Feel free to ask any questions or seek assistance whenever needed.

Sarah Richards

Thank you, David Johnson! I appreciate your willingness to help and provide guidance. Your continuous support means a lot.

Sarah Richards

Thank you, David Johnson! I'll definitely keep that in mind and won't hesitate to reach out if I need further assistance.

Philip Martin

Daniel Adams, you're right. By prioritizing mobile optimization, I'll not only improve local SEO but also deliver an enhanced user experience to my mobile visitors. It's a win-win strategy.

Daniel Adams

Philip Martin, absolutely! By providing a seamless mobile experience, you'll not only improve local search rankings but also win the hearts of potential customers who prefer browsing on their mobile devices.

Lucas Fernandes

Maria Santos, I wish you all the best in your local SEO journey. With dedication and the right tactics, you'll soon see positive results and increased visibility in your local market.

Maria Santos

Thank you, Lucas Fernandes! Your words of encouragement mean a lot. I'll stay committed to implementing these tactics and hopefully achieve great results for my local business.

Emily Gibson

You're welcome, Maria Santos! Consistently creating valuable local content is a long-term strategy that pays off over time. It positions you as an industry expert and strengthens your local SEO presence.

Maria Santos

Emily Gibson, thank you for the valuable advice! Creating high-quality local content will definitely help me establish expertise and attract more local visitors to my website over time. I appreciate your support.

Paula Oliveira

Joanna Campbell, exactly! A mobile-friendly website is no longer just a plus; it's a necessity. It not only improves local SEO performance but also enhances the user experience, leading to more satisfied customers.

Joanna Campbell

Paula Oliveira, you're spot on! Mobile optimization has become a core requirement for businesses aiming to succeed in today's digital landscape. It enhances not only local SEO but also overall user experience.

Philip Martin

Joanna Campbell, you're right! By prioritizing mobile optimization, I'll not only improve local search rankings but also meet the expectations of my mobile audience, setting the stage for increased conversions and business growth.

Daniel Adams

You're welcome, Philip Martin! Prioritizing mobile optimization is essential for businesses that want to stay ahead in the digital age. It's a smart move for both local SEO and overall business success.

David Johnson

You're welcome, Robert Charles! Implementing schema markup for your local business can have a noticeable impact on your visibility in search results and improve the overall user experience. Best of luck!

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