Can you help me pick the right package in SEO for small business?

The short answer is yes, I can help you choose the right package in SEO for your small business. And it’s very important to be fully well-informed when taking such actually critical decision for the whole venture you’re running. Why? Simply because the quality of your online promotion package in SEO can often draw the line between a flourishing commercial project, and a total business failure. And no need to say that a lack of well-informed preparation can make you vulnerable to a dishonest, shady or even explicitly scammy SEO provider/Digital Marketing agency. 

So, understanding the importance of choosing the right company and package in SEO for your small business, let’s face it – locating the right place to commit running your Search Engine Optimization strategy that would use the best approaches, in line with successfully addressing your specific business needs and global goals, can be a really hard and daunting task. But, under any circumstances, vetting your potential candidacies to determine the right provider and your best-fitting package in SEO would be more than important to the whole business progress of yours. Put simply, the right choice can make you a fully successful project or, vice versa, a wrong/incorrect decision can break it over time. All that being said, let’s see how you can get everything in place to that point.

How to Choose the Right SEO Provider

Taken in general, the “ideal” SEO provider (or Digital Marketing company) for online business promotion should meet the following basic requirements. Make sure your potential candidacy is:

• Open-minded, communicative and easy to work with.
• Using in-depth research to give a measurable added value to your small business.
• Betting mainly on consistent and data-driven approach to the Search Engine Optimization.
• Bearing a sufficient knowledge and the actual working portfolio in your specific sphere of industry, or at least its closely-related areas of business.
• Offering transparent terms & conditions, as well as basic packages in SEO that can fit your marketing budget over time.
• Providing timely reporting schedule, and fully transparent website auditing procedure.

What Makes a Good Package in SEO for Business

Once you’ve got at least the basic understanding about a reliable SEO provider, it’s time to finally make all things clear about choosing the right package that would suit your current business goals, as well as its ongoing targets of global routing to be gradually achieved over time. 

So, every fairly good SEO package for business (actually disregarding its sphere of industry and/or local targeting) should be made up with the following considerations:

• Clear budget setup, individually tailored to your current marketing expenses you can afford for SEO.
• Exactly defined basic contract duration, as well as clearly outlined reporting frequency, and any potential deal breakers.
• In-depth competitive keyword research, and clean & clear on-site optimization plan, which should include at least all basic SEO works conducted with keyword-rich Title Tags, Meta Descriptions, Customized URL Structure, H1/H2/H3 Header Formatting, Image Optimization and ALT Tag Creation.
• Technical SEO, that must revolve mainly around Code Optimization, providing Fast Page Loading Speed, Mobile Responsiveness and Functionality compatible with all basic portable devices and browser types.
• Content optimization is usually coming as an optional task, but it's still strongly recommended if your on-page content seems too thin or fails to meet all general requirements to unique and high-quality body content in full.
• Off-page SEO strategy, which should be based on a clear logic order of your Internal Link Structure (i.e., contextual links built within your main web pages and content categories), as well as high-quality External (otherwise, Backlink) Profile built organically (i.e., without using any automated or "manipulative" SEO strategies intended to trick with Google's search ranking algorithm).