Which Internet SEO services may help you to boost your online visibility by yourself?

The modern digital market is overloaded with the optimization services of any kind. Anyone who has ever registered a domain name can prove that his or her mailbox is full of SEO proposals. Businesses usually feel annoying with a flow of spammy letters from third-party optimization agencies. A great number of different SEO plans does not make it easy to choose an appropriate variant for your business. The searching process may take months. During this time you can implement some DIY SEO tactics to avoid losing ranking positions. Fortunately, there is quite a lot that you can do on your own to keep a constant traffic flow to your site pages. 

If you are not ready to hire an SEO firm or you are limited in budget, the following SEO tactics will help you to optimize your web source by yourself. These tactics will help you to have full control over your website's marketing and improve your optimization skills. 

DIY Internet SEO services

In this paragraph, I am going to share with you some steps you should follow to improve your site optimization without professional assistance.

• On-site SEO: content updates, keyword research, metadata optimization

First of all, you need to check your on-page optimization. On-page optimization can be entirely controlled by webmasters. It is a process of improving a web source in such a way to make it easy for search engines to parse and rank it. The way how search crawlers can understand your site content determines your rank on search results page. On this stage, you need to conduct a website audit identifying the weak and strong points of your site. You need to look through your content to find the ways how you can improve it. The primary accent should be made on keyword research. Many webmasters believe that keyword research should be made only one time. In reality, you should continuously revise your keywords and search for the new variants you can rank for. You need to include high volume search terms in your title, headline, and meta description of each page of your site. Moreover, you should always update your content as it is a perfect way to include there your new search terms and attract new users to your site. 

If you are running WordPress or any other flexible CMS systems, it won’t be complicated for you to put your search terms in the right places. 

• Add your site to Google My Business listing

If you do not want to lose your ranking opportunities, you need to claim your Google My Business listing. It is essential for being able to rank high in local search terms. Creating such business listings, Google gives a perfect opportunity for brick-and-mortar business to promote their services and appear at the TOP of local search for particular user’s queries. Here you can modify information about your business, add bright photos, and respond to your client’s questions and reviews. 

• Promote your business through social media channels

What you can certainly do by yourself is to create social media profiles for your business on at least the major social media platforms. Of course, you need to understand the basics of social media marketing to get a strong social presence. Fortunately, there are a lot of SMM tips available on the web. Everything you need is to create quality and helpful content for your social media accounts. You should regularly post new information to keep your follower engaged. To raise your account's popularity, you can use different contests, giveaways, and of course advertising. A correctly configured Facebook commercial is your ticket to online success. Social media accounts help businesses to gain additional visibility, build trustful relationships with their clients, attract more loyal leads, and boost sales. Make sure you have your site URL and contact information at the head of your social profile. 

• Schema markup

It is not rocket science to add schema markup to your site. However, this small update can drastically change your current state of affairs. It is not a secret that Google gives a favor for websites that have a schema markup as it helps its search crawlers better understand website content and return more relevant and informative results. So, you cannot lose your chance to be ahead of the game. Those businesses who run their websites on flexible content management systems can add this schema automatically implementing special optimization plugins. 

• Geotag your photos

One more simple SEO approach many businesses forget about is geotagging. Everything you need is to add GPS coordinates to the metadata of each photo you upload on your site. It will help search engines to identify your location and rank your website higher on a local search. Moreover, it may serve as a large trust signal for search engines. You can do geotagging either by yourself or with the help of special web services. The second variant is even more simple as you only need to add your current business address and upload photos, and they will do the rest for you. 

• Press releases

In an optimization world, press release serves as a way to attract more targeted traffic to website pages and get more diversified backlinks. As a rule press releases are used to announce something new or create excitement for a particular product or service. Some people believe that press releases are expensive and inaccessible to the average business owner, but they are quite reasonable. In some cases, you can get press releases for less than $100, especially if we talk about local publications. 

• White label SEO services

Most of you do not know that a high percentage of SEO consultants outsource their services cooperating with white label SEO agencies. They just contract with another optimization agency to do the actual work and then slap their logo on the reports. It is a standard scheme in an SEO world which is called white labeling. So, you can cut out this middleman and work directly with white label providers. As a result, you will cut your spendings on SEO and receive a chance to work with the experienced professionals. 

Final thoughts

There are a lot of SEO approaches you can implement by yourself. Everything you need is a strong will and dedication. Any optimization consultant can guarantee you a high rank or sales boost. It means that you can get almost the same or even better result working on your site SEO by yourself. However, if you do not have any budget limits, or you want to be more hands-on with your site’s SEO, it makes sense to cooperate with professionals.