Can you help me with local optimization for small business and SEO tips to improve online visibility?
Yes, I’ve got some useful stuff for you to get quickly optimized for online search with your local small business and some SEO tips to help with that. But before we start, here are some cold figures and the most recent stats to get everybody running local small business motivated to use my SEO tips below. So, here is what makes the Search Engine Optimization so important, particularly at the local level.
The Importance of Local Search Engine Optimization
- 50% of mobile users searching locally are likely to visit a brick-and-mortar business they are looking for – within just one day.
- 90% of potential buyers/clients are browsing for the customer reviews before deciding to purchase/order.
- 19% of local searches will be successfully converted on the very same day.
- User engagement factor is generated at least 10x more effectively with photos on your Google business listing, rather than anything else.
- Exact location or NAP of the business – are arguably the first things local searchers are actually looking for.
Local Search and Small Business SEO: Tips for Better Online Performance
Tip One: Images
Make sure to clearly showcase your business using a lot of different images to be added to your GoogleMyBusiness page (otherwise, GMB). As it was already mentioned, a good visualization helps to multiply the factor of user engagement. And remember, from the viewpoint of mobile searchers, opening your business photos and swiping through hundreds of them – is just a matter of minutes.
Tip Two: Virtual Tours
Creating virtual tours is probably the only effort that can be even more engagement-generating than your business images submitted to GMB listing. Given that virtual reality is just starting gaining momentum – it will be a nice proactive approach to consider having your local business represented with virtual tours too.
Tip Three: Location & City Pages
Make sure to have unique and high-quality landings. While creating specific location and city pages, consider the following recommendations:
- Never apply for templates – build only original pages that will be useful for the readers, not machine indexing.
- Don’t overdo with having too many of them – simply because Google may see such actions as attempts to manipulate with its search ranking algorithm.
- Feature your location & city pages in the main navigation.
- Customer testimonials, positive reviews, and any other location-specific content can become a great idea to support your page body content.
Tip Four: Miscellaneous Stuff
- Don’t forget to have customer reviews done correctly – use a proper schema markup. That way, you can benefit from getting rich snippets displayed right in the relevant Google’ SERPs.
- Go deeper with your local content and make it as informative as you can. Consider creating unique descriptions, for example, of the services provided by your business – and the way they relate to your general location. Doing so, you can link out to the relevant local elements like blog posts or industry-related case studies associated with your location.
- Provide more local signals to the search engines – use customer testimonials, multiple custom Google maps, geotagged videos/images, directions, parking details, etc.
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