Can you quickly show me the basic SEO rules for on-page optimization?
The short answer is yes, I’ve got some basic SEO rules for on-page optimization you can use to get started with optimizing your own website or blog. Use the following simple checklist with the most important basic SEO rules and guidelines designed for novice webmasters and online business owners who want to run their own strategy in the Search Engine Optimization. That being said, let’s delve.
Basic SEO Rules for On-Page Optimization
Title Tags
Given that your page titles are arguably the most important factors in on-page SEO, make sure to start each with a relevant keyword from your main target list. Doing so, put the keyword as close to the title beginning as possible – and you will give it the maximum weight from the viewpoint of the major search engines (like Google itself).
URLs
Using customized and SEO-friendly URL structure is a good way of getting yourself displayed among the top relevant Google’s SERPs. All you need is to get rid off those random-character default URLs and turn them into something that makes real sense for the user. Doing so, don’t forget to make most out of each URL you have via getting them embedded with one single keyword or its long-tail expression.
Modifiers
I recommend adding modifiers like “review,” “guide,” “checklist,” “best,” “2018” and probably any other numericals to be organically set within your titles. That way, you will have much higher chance of ranking well, particularly for long-tail variations of your main target keywords.
Multimedia
Having a solid base with high-quality on-page writings (such as brief posts, longer articles, etc.) is good for you, surely. But getting your plain-text writings occasionally mixed up with different enticing multimedia content can make things much better with two most critical user interaction factors. Use great videos, images, diagrams, and infographics to drive your average bounce rate to the minimum, in line with increasing your common time per user’s visit (otherwise, dwelling time).
Keywords
I recommend using your most valuable keyword assets the following way. Make sure at least one top relevant search term appears within the first 100-150 words of your post or article – and the major search engines, as well as the live users, will love that.
Responsive Design
Make sure to have a mobile-friendly design for handy browsing via smartphones/tablets, as well as a correct website structure well-optimized for all Internet browsers, which are currently most popular among the users. Otherwise, you will not only harm good user browsing experience, but might as well be penalized by Google – as since 2015 it has simply started demoting unfriendly web sources down the ranking board.
Loading Speed
Don’t forget about maintaining a sufficiently fast page loading speed with your website or blog. Doing so, remember that your threshold is close to 2.5 seconds – if your pages are loading too long, you will suffer not only from bouncing users (who wants to wait even a minute till the page is loaded – it’s far better to return to the search to find a much better and fully responsive web source, right?), but might as well earn yourself at least a temporary ranking penalty with Google. That’s it.
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