What basic writing techniques in SEO and use-proven approaches to content marketing can you recommend?
Do you remember the maxim frequently mentioned with the basic writing techniques and recommendations by the experts in Digital Marketing and SEO having big-time experience in the industry? Your content is always the king. Seriously, your SEO-optimized on-page writings or guest articles/posts are arguably the most powerful assets you have with your own website or blog. It means that with the right usage of the basic writing techniques tested with time, you can literally draw the line between a fully successful ranking promotion, and a completely failing performance in relevant online search. Indeed, that’s why every shred of a really performing content marketing strategy is actually revolving around the quality of your content. But what actually makes a high-quality web page content for winning SEO? Well, let’s see.
Basic Writing Techniques & Proven SEO Approaches to Content Marketing
So, all you need here is to get your content right – and you will be already halfway to creating a really solid and reliable foundation that would support the whole load of the other hard-made efforts you’re handling under the general strategy of the Search Engine Optimization. That being said, here is what makes content quality. Consider the following simple suggestions and practical ideas to winning SEO content writing.
- Yes, it may seem like a no-brainer, but before anything else – just ask yourself these two simple questions. Can your content provide a real added value to the user (i.e., making it worth spending more than just a few seconds reading it)? Are you offering a truly notable and unique value that makes you stay out of a really challenging online competition with your content?
- Next, you will need to run an in-depth keyword research – just to make sure you are going to write your high-quality content around a specific vocabulary and unique jargon used by your target audience. Of course, you should never overdo with that – otherwise, your on-page writings would be too hard to read (ideally, it should be “easily consumable” and “welcoming to be shared”). Not to say that just dropping a huge load of the main target keywords (or their long-tail combinations) seen included in your plain context – will never do, as now it will be simply classified by Google as “keyword stuffing”.
- At the same time, however, make sure that your content can be productively utilizing the actual search terms and keyword-based expressions frequently used by the target audience you are addressing to. Put simply, you should produce only exclusive content that can effectively answer the user’s search query.
- Given that the major search engines like Google itself are currently tending to show more direct answers (like those seen, for example, on Quora Q&A) – right before the actual organic search listings, consider making your content follow suit to that point. That way, you will have much better chances of being not only displayed closer to the top of the relevant Google’s SERPs, but of popping up in that “direct answer” sections which are readily displayed much like those well-known rich snippets – they are clearly seen by the user even without the need to actually click to a web page.
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