Can you help me with on-site SEO basic optimization techniques?

The short answer is yes, I can help you get a better understanding of on-site SEO, basic ranking factors as well as the commonest optimization techniques ruling over there. Ultimately, to get you prepared the right way to have everything in place with your on-page Search Engine Optimization strategy – quickly and at ease. All that being said, let’s see what should be done to that point. 

On-Site SEO: Basic Definition and Differences vs. Off-Page Optimization

Before anything else, let’s run through some general explanations of on-site SEO itself, and basic approaches to its standard definition. So, what does the on-site SEO with its basic optimization techniques actually stand for? Taken in general, on-site Search Engine Optimization (a.k.a, as on-page SEO) is pulling together all optimization practices related to adjusting and reworking every website’s or blog’s element – to be found located directly on its web page. While off-page SEO is generally related to the rest of external ranking factors (for example, such as external link profile), on-page SEO has its basic ranking factors revolving mainly around the primary elements found on the web page itself. Nevertheless, bot off-page and on-page Search Engine Optimization techniques are all aimed at ranking higher, in line with earning greater relevant organic web traffic coming from the major search engines like Google. Apart from helping the search engines to properly “read” and “understand” what every given page is all about (mainly, for ranking purposes), with properly implemented strategy in on-page SEO and its basic ranking factors taken into account – you can send a set of powerful ranking signals telling the search engines that:

• Your on-page content and HTML-based source code – are both well-optimized for the relevant online search.
• The whole website or blog is actually addressing a given user’s search query in full, and can reliably serve the users with a high-quality content about a particular keyword-based search term.
• Every web page of your site or blog can be quickly and clearly understood – both by Google’s search crawling bots, and the live readers.
• You can deliver a real added value to the users reading your on-page content articles or posts – as they are purely unique, relevant, and completely dedicated to a given sphere of business, industry sector, or a particular subject discussion.

Main Objective of On-Page Search Engine Optimization

So, the ultimate goal of all SEO basic techniques at the on-page level is:

• To make it easier for the search engines and the live users to understand the essence and meaning of every given web page.
• To identify and confirm that every single web page is purely relevant to a particular search query, or even the whole set of keyword-based search terms entered by the user.
• To clearly state that a given web page is really useful for the target audience, therefore making it worth ranking well – closer to the top of the list well so that you’re displayed in front of a measurably wider audience of potential clients/buyers.

On-Site SEO: Basic Ranking Factors and Optimization Techniques

With all above-mentioned targets and properties taken into account, here is what the concept of the on-site SEO is all about. Ideally, a well-optimized web page should perform the following:

• Feature a purely unique and relevant on-page content related to a given subject or sphere of industry/business.
• Use clean & clear interlinking structure with a link back to its homepage, category page, and subcategory web page (if possible).
• Be truly relevant to a specific single topic or product/service, based on the following on-page elements (which should include such given subject): Title Tag, customized URL, image ALT text, related search terms that are organically rooted within the web page context. 

Keyword-Related SEO Basic On-Page Ranking Factors

From the viewpoint of the main target keywords, related search terms, their long-tail variations, as well as the content itself, here are the main criteria of really performing on-page SEO (based on the relevancy and the user intent behind the actual search queries). So, a well-optimized content rich with the right keywords should meet the following qualities:

• User-Friendliness – taken in general, this stands for fully readable on-page posts and articles, which are organized in a clear logic order to provide a maximum handy, easy and user-friendly human navigation experience.
• Clarity – everything must be kept clean and concise – i.e., at least without being littered with too many ads, pop-ups, affiliate links, etc.
• Deepness – means that your in-depth content is expected to be sufficiently targeted and thorough so that it has a reasonably high chance of getting a higher ranking position in the relevant online search. And it’s worth being noted that the primary goal of the latest content-related Google’s approach to ranking (a.k.a. Panda algorithm update) has been mainly targeted at tackling that so-called “too thin” or “poor” content. So, just make sure you meet this general requirement to sufficiently deep and informative content. 
• Trust and Authority – means that your content is expected to be capable of standing on its own, being a truly reliable online source of only valid data related to a particular topic/item your website or blog is dealing with.

Rest Of Non-Keyword SEO Basic Factors at On-Page Level

After all, there are some other major factors related to on-page Search Engine Optimization (apart from the keywords themselves and their right contextual usage). Here they are:

• Internal Links – having a well-optimized interlinking structure would be very important for all, both machine indexing via Google’s search crawling bots, and the live human browsing experience.

• Page Loading Speed – make it as brief as possible. Ideally, you’re recommended to get your average page loading speed seen at least below 2.5 seconds – that will be not only a fully indispensable part of good user experience, but a fairly important quality required by Google search engine itself.
• Good URL Structure – make every URL customized (i.e., without a random set of characters commonly coming by default), in line with utilizing a great opportunity to additionally use some of your main target keywords placed in your customized and keyword-rich URLs.
• Page Metadata and Mobile Responsiveness – keep nearly the same idea. I mean that the more usable your web pages are – from both user-centric and technical-oriented perspective – the better your on-page ranking potential will be. Make sure every web page is displayed correctly for mobile browsing via smartphones and tablets. At the same time, don’t forget to have everything in place with your metadata (such as Title Tags and image Alt Tags) – and you’re done.