What major SEO techniques and trends should I keep looking for in 2018?

As 2018 keeps moving on, it’s necessary to understand what SEO techniques and trends are most likely to be in force, and what will probably lose steam over time. Given that current way of development in the modern world of the Search Engine Optimization is believed to be an endless process, below I’m going to outline the major SEO techniques and trends that are still gaining in power throughout this year. Here they are.

Accelerated Mobile Pages Project (AMP)

Nowadays, every mobile user lives in a really fast and busy world of browsing, searching, sharing, purchasing, and reading. And Accelerated Mobile Pages project is designed to help online users navigate through mobile page much faster if compared against the standard mobile-optimized mobile pages. In fact, the AMP project handled by Google search engine itself has become a competitive response to the Instant Articles service originally provided by Facebook, the world’s top popular social network. Of course, you may think that the AMP technology isn’t that important, at least for SEO itself, as well as ranking purposes taken in general. Note, however, that more and more people have already got used to getting instant access to what they want – without waiting even for a single spare second. It means that the AMP technology can potentially have a measurable effect over your average bounce rate. That’s it.

Greater Value of Quality Link Building

Of course, among the other major SEO techniques and trends, high quality and organic link building have always been playing a vital role in ranking for every website or blog found within Google’s index. Note, however, that now the major search engines started giving even stronger priority to quality links only, which are built naturally. Try to make them valuable, unique, and meaningful from the viewpoint of content marketing – and Google’s algorithm will reward your time and effort spent for that purpose.

Growing Impact of Voice Search

There has been a drastic shift in common user behaviour, which finally became decisive in the late-2017. According to the nationwide survey, nearly half of the modern online search is already taken by voice-based SERPs. It means that more and more people keep moving their preferences towards the usage of voice search daily, instead of typing their search requests the ordinary way. And this trend is expected to retain its growing power throughout several next years – that’s why the specifics of optimization for voice search should be no more neglected. Of course, unless you want your smarter opponents win this competitive race after all.

Raising Business Branding Strategies

Now you will have to include a performing branding strategy to your online business under any circumstances. The thing is that now you will have to achieve a broad public awareness with your brand – not only to take the lead over your closest niche competitors, but because now Google and the other search engines are paying strong attention to business branding as the one among top ten most powerful ranking factors. Acting that way, consider focusing more on business branding, attractive website, meaningful company logo, as well as enticing supportive blog pages.