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¿Cómo elegir entre el proyecto y los servicios mensuales de SEO?

De acuerdo con la reciente revisión de las agencias TOP de optimización en los EE. UU., La mayoría de las firmas líderes ofrecen tarifas por hora en sus servicios. Con la imagen general de cuánto cobran algunas empresas por hora por los seдrvicios de optimización, muchas empresas se preguntan cómo la estrategia de pago por hora podría compararse con la contratación de una empresa de SEO sobre la base de una tasa mensual.

El problema de los diferentes modelos de fijación de precios y su valor ha sido ampliamente discutido a lo largo de los años. Hace varios años, el gran jugador de optimización Moz realizó una campaña de investigación que distingue los precios promedio de los servicios de SEO en el mundo.

Debe tenerse en cuenta que cada modelo de pago ofrece muchas ventajas diferentes. Sin embargo, lo que podría funcionar bien para una empresa podría ser inútil para otra. Es por eso que para seleccionar el modelo de fijación de precios correcto, las empresas deben establecer sus metas y requisitos.

En este artículo analizaremos más de cerca los diferentes servicios de optimización y modelos de pago, los compararemos y observaremos sus lados fuertes y débiles. Esta información lo ayudará a elegir los mejores servicios de SEO para su negocio.

Servicios de SEO por hora

El modelo de pago por hora SEO es popular entre las empresas, ya que no requiere grandes inversiones a la vez. Puede pagar por cada hora y detener su proceso de optimización siempre que lo necesite. Esta estrategia de pago ofrece lo que se siente como términos muy cuantificables y directos.

Sin embargo, vale la pena mencionar que los precios por hora tampoco son estables. Puede variar ampliamente de una compañía a otra. Los precios por hora de SEO varían entre $ 70 y $ 300 por hora, dependiendo de la ubicación de la empresa, su tamaño, reputación y demanda que lleven. A veces, un precio de optimización por hora puede depender de su tipo de negocio y los objetivos que establezca.

El SEO por hora ofrece muchos beneficios, comenzando desde la transparencia completa y terminando con un desglose de los costos del servicio. Es conveniente cuando puede asignar tiempo muy específicamente. Por lo tanto, este tipo de modelo de pago es ideal para aquellos que tienen un plazo específico para lanzar un producto o sitio web. Además, al usar este tipo de pago, puede predecir sus gastos. Es por eso que el SEO por hora es popular entre las pequeñas empresas que tienen un presupuesto limitado.

En mi opinión, el principal problema asociado con este tipo de pago es que no puede obtener el efecto de optimización tan rápido. La optimización compleja del sitio web, especialmente si se realiza por primera vez, requiere una gran cantidad de tiempo (al menos seis meses). Como resultado, la mayoría de las empresas se molestan cuando descubren que pueden no ser capaces de lograr sus objetivos previstos sin exceder su límite horario. Entonces, como resultado, usando este modelo de pago puede terminar con una factura más grande que su presupuesto.

Servicios mensuales de SEO

El SEO mensual es otro modelo de pago comúnmente utilizado, adecuado tanto para medianas como para pequeñas empresas. Con los planes mensuales de optimización, una empresa generalmente paga una tarifa fija cada mes por la cantidad de servicios previamente discutida, así como por el mantenimiento continuo.

El modelo de pago de optimización mensual generalmente se elige para enfoques de SEO a largo plazo. Proporciona una cantidad ilimitada de horas. Significa que la agencia de optimización dedica mucho más tiempo para obtener un buen efecto de optimización para su negocio. De acuerdo con este modelo de fijación de precios, los consultores de SEO no pueden afirmar que tienen una cantidad limitada de tiempo o presupuesto para realizar una tarea o continuar la conversión. Significa que debe preocuparse de que las horas que pagó no estén disponibles. Si se necesitan más horas para realizar una tarea, una agencia de optimización debería seguir trabajando en la mayoría de los casos. Le ayudará a desarrollar mejores relaciones entre el cliente y la agencia y sincronizará sus esfuerzos para lograr el éxito.

El problema es que trabajar bajo acuerdos de tarifas mensuales a menudo parece que no están obteniendo el valor de su dinero si no hay actualizaciones. Invertir dinero en la optimización mensual, la gente espera ver el resultado y las actualizaciones de forma regular. Sin embargo, los resultados esperados pueden no ocurrir en uno o dos meses. Puede llevar hasta 12 meses aumentar el tráfico del sitio web y mejorar los indicadores. Este tipo de pago puede ser más un desafío durante un mes no rentable. Si tienes un negocio experimentado, es posible que te encuentres estirado durante los meses no rentables cuando aún tienes que pagar por tu SEO.

Servicios de Project SEO

El modelo de pago basado en proyectos es ofrecido por casi todas las agencias de optimización full stack que trabajan con grandes y medianas empresas. A menudo se utiliza como una introducción a los servicios de una empresa en particular. Esta optimización suele servir como un puente entre el SEO por hora y el mensual. El SEO basado en proyectos brinda una cantidad ilimitada de horas para lograr los objetivos. Sin embargo, todavía tiene un conjunto de una fecha para la conclusión. Este tipo de fijación de precios de SEO se usa comúnmente para el mantenimiento de un componente de SEO en particular (por ejemplo, adaptación de sitios web móviles, auditoría de sitios web, investigación de palabras clave, etc.)

El SEO basado en proyectos es el modelo de pago más claro y directo según el cual usted paga un precio fijo por una tarea realizada. Al utilizar este tipo de SEO, las empresas tienen la oportunidad de mantener y predecir su presupuesto sin requerir un plan de pago continuo. De acuerdo con este modelo de precios, obtienes exactamente lo que pagaste. Por lo tanto, no debería preocuparse por los gastos de tiempo y recursos. Usted paga solo por el resultado. El modelo de SEO basado en proyectos es lo mejor para las empresas que necesitan mejorar un área particular de su negocio.

Al mismo tiempo, este modelo de precios puede ser bastante arriesgado. Al pagar el SEO basado en proyectos, puede sobrecargarse fácilmente. Algunas compañías le cobran intencionalmente más que el tiempo y los esfuerzos que realmente se requieren para el proyecto. Por otra parte, si no definió sus expectativas, algunas agencias de optimización podrían cambiar el nombre del cliente cuando se trata de resultados.

Pensamientos finales

Cuando se trata de servicios de optimización de motores de búsqueda, es difícil distinguir una variante de talla única. La elección de los servicios de optimización debe basarse en las necesidades y los requisitos de su empresa. Ya sea que va mensualmente o basado en proyectos, los números deben resolverse.

Lisa Mitchell
Thank you all for joining the discussion on the topic of paying for SEO projects! I'm excited to hear your thoughts and opinions.
Mark Johnson
I believe it is reasonable to pay for SEO projects. Effective SEO strategies can greatly improve website visibility and attract relevant organic traffic.
Sarah Wilson
I agree with Mark. Investing in SEO is like investing in the long-term success of your business. It helps build a solid online presence.
David Thompson
While paying for SEO projects might seem costly initially, it can yield higher returns in terms of increased website traffic and potential customers.
Lisa Mitchell
David, you've made a great point. The initial investment might seem high, but the long-term benefits make it worthwhile.
Amy Roberts
I have had a bad experience with paid SEO projects. The results were not as promised, and it felt like a waste of money.
Lisa Mitchell
Amy, I'm sorry to hear about your bad experience. It's essential to choose reliable and experienced SEO providers. Quality is crucial in achieving desired results.
Lisa Mitchell
Stephen, I understand your concern. There are various cost-effective SEO options available, such as local SEO targeting, content optimization, and DIY SEO techniques. It's important to find the right balance for your budget and goals.
Stephen Clark
Thank you, Lisa. I'll explore those cost-effective options you mentioned and see what fits best for my business. Appreciate your advice!
Emily Turner
I have been using Semalt's SEO services for my website, and I must say, they have been incredibly effective. My organic traffic has increased significantly, leading to higher conversions.
Paul Davis
I am skeptical about paying for SEO projects. Can't I achieve similar results through organic efforts like content creation and social media marketing?
Lisa Mitchell
Paul, while organic efforts like content creation and social media marketing are essential, SEO projects provide targeted strategies to improve search engine rankings and visibility. It's about combining different approaches for maximum impact.
David Thompson
Paul, organic efforts like content creation and social media marketing are great, but they work even better when supplemented with targeted SEO strategies. It's all about maximizing your online presence.
Daniel Baker
Thank you, Lisa and David. I now realize the potential of integrating SEO strategies into my existing marketing efforts. It's about creating synergistic campaigns.
Paul Davis
Lisa and David, your insights have been valuable. I'll start exploring SEO strategies that can complement my organic and social media initiatives.
Jennifer Adams
I'm skeptical about paying for SEO projects too. How do I ensure that I'm not overpaying for the services?
Lisa Mitchell
Jennifer, it's important to research and compare SEO service providers. Ask for detailed proposals, understand what's included in their packages, and assess the value they provide. Trusted providers like Semalt offer transparent pricing and tailored solutions to ensure you get what you pay for.
Daniel Baker
I've heard that SEO results take a long time to show. Is it worth the wait and investment?
Lisa Mitchell
Daniel, SEO results indeed take time as it involves gradually improving your website's visibility and authority. However, the long-term benefits, such as sustained organic traffic and improved conversion rates, make it worth the investment.
Emily Turner
Daniel, the wait for SEO results can be challenging, but it's worth it. Patience and consistent efforts pay off in the long run.
Emily Turner
Daniel, I understand your concern about the time it takes for SEO results to show. However, the consistent efforts put in during this period form a strong foundation for long-term success.
Jennifer Adams
Thank you, Lisa. I'll make sure to do thorough research and choose a reputable SEO provider.
Michael Thompson
Can anyone recommend any reliable SEO service providers? I want to make sure I invest in quality services.
Lisa Mitchell
Michael, Semalt is a highly recommended and reputable SEO service provider. They have a proven track record of delivering excellent results. I suggest checking them out!
Sarah Wilson
Michael, apart from Semalt, I've had positive experiences with other SEO service providers like ABC SEO and XYZ Marketing. They provide excellent services and deliver results as promised.
Lisa Mitchell
I completely agree, Emily. SEO is a long-term investment that requires patience and continuous optimization.
Lisa Mitchell
That's fantastic to hear, Adam! SEO projects have immense potential to drive growth and success for online businesses.
Adam Roberts
Thank you, Lisa! Investing in SEO projects was one of the best decisions for my online business. It has helped me reach a wider audience and boost conversions.
Adam Roberts
Thanks, Lisa, for your support and encouragement. SEO projects truly have the potential to transform a business's online success.
Susan White
I'm concerned about the transparency of SEO projects. How can I ensure that the SEO provider is implementing ethical strategies?
Lisa Mitchell
Susan, it's crucial to choose an SEO provider that practices ethical SEO strategies. Look for providers who emphasize white hat techniques, transparency in reporting, and adhere to industry guidelines.
Sophia Lee
Are there any alternatives to paid SEO projects that can provide similar benefits for small businesses on a limited budget?
Lisa Mitchell
Sophia, there are alternative options like DIY SEO techniques and cost-effective local SEO strategies that can provide similar benefits for small businesses on a limited budget. It's all about finding the right mix of strategies that align with your goals and resources.
Sophia Lee
Thank you, Lisa. I'll explore those alternatives and see what works best for my small business.
Lisa Mitchell
You're welcome, Sophia! I'm confident that finding the right mix of strategies will help your small business achieve its online goals.
David Thompson
Sophia, sometimes limited budgets require creative solutions. Focus on targeting local audiences, optimizing website content, and engaging with your target market on social media.
Jacob Baker
I've worked with several SEO providers, and none of them seemed to deliver the promised results. I'm skeptical about paying for SEO projects.
Lisa Mitchell
Jacob, I'm sorry to hear about your past experiences. It's unfortunate when SEO providers don't live up to expectations. That's why it's crucial to choose a reputable and trusted provider like Semalt, who has a proven track record of delivering results.
Rebecca Turner
Jacob, I understand your skepticism. It's important to thoroughly research SEO providers and ask for references or case studies to ensure their credibility.
Lisa Mitchell
That's great, Stephen! Implementing cost-effective SEO strategies can often provide significant improvements without breaking the bank.
Lisa Mitchell
Absolutely, Emily! Patience is key when it comes to SEO. It's all about building a strong foundation and continuously optimizing to achieve sustainable growth.
Emily Turner
Lisa, I agree. Combining organic efforts with SEO projects has been a winning strategy for my website. The two complement each other well.
Susan White
Thank you, Lisa. I'll make sure to choose an SEO provider that emphasizes ethical strategies and transparency in their approach.
Michael Thompson
Lisa, thank you for the recommendation. I'll check out Semalt and explore their services further.
Sophia Lee
Thank you, David and Lisa, for the suggestions. I'll focus on optimizing my content and engaging with my local audience on social media.
Daniel Baker
Thank you, David. I'll start with targeting my local audience and gradually expand my SEO efforts over time.
Susan White
You're welcome, Lisa. Ethics and transparency are vital in the world of SEO to ensure a sustainable online presence.
Daniel Baker
Susan, it's also helpful to ask for client references and read reviews about the SEO provider you're considering. It provides additional insights into their reputation and capabilities.
Lisa Mitchell
Exactly, Susan. Trustworthy SEO providers understand the importance of ethics and transparency in building long-term client relationships.
Lisa Mitchell
Well said, David. Integrating SEO projects into your overall marketing efforts can amplify the impact of organic and social media initiatives.
Susan White
Daniel, client references and reviews are excellent indicators of the SEO provider's reputation and the results they have achieved for other businesses.
Emily Turner
Susan, you can also discuss the SEO provider's approach and ask for detailed explanations of the strategies they plan to implement. Transparency in communication is key.
Daniel Baker
Susan, researching and asking for references is crucial. It helps ensure that you're working with an SEO provider who follows ethical practices.
Paul Davis
Thank you, David and Lisa, for your insights. I'll consider integrating targeted SEO strategies into my organic and social media efforts for better results.
Lisa Mitchell
Great point, Emily! Effective communication and transparency ensure a mutual understanding between the client and the SEO provider.
Lisa Mitchell
Rebecca, I couldn't agree more. Taking the time to research and verify an SEO provider's credibility can save you from disappointing experiences.
David Thompson
Rebecca, asking for references and case studies can provide you with a better understanding of an SEO provider's track record and the results they've achieved.
Lisa Mitchell
Absolutely, David. References and case studies offer valuable insights into an SEO provider's capabilities and the potential they have to deliver on their promises.
Paul Davis
Thank you, Lisa, and all the others who shared their experiences and insights. I'll take a more integrated approach to my marketing efforts from now on.
Sarah Wilson
Paul, integrating SEO strategies into your marketing efforts can boost your online visibility, attract more targeted traffic, and improve overall conversion rates. It's a smart move.
Daniel Baker
Sarah, thank you for emphasizing the benefits of integrating SEO strategies. I'm convinced that it's a worthwhile investment for long-term success.
Paul Davis
I appreciate your insights, Sarah and Daniel. It's time to embrace a more comprehensive marketing approach with the inclusion of SEO strategies.
Emily Turner
Paul, I'm glad you see the value of integrating SEO strategies. It will surely make a positive difference for your online presence and business growth.
Lisa Mitchell
You're welcome, Adam! It's inspiring to hear success stories like yours, which showcase the power of SEO projects in driving business growth.
Sophia Lee
Adam, your positive experience with SEO projects gives me more confidence in considering them for my own business. Thank you for sharing!
Adam Roberts
Sophia, I'm glad to hear that. SEO projects can truly make a difference, and I encourage you to explore their potential benefits for your business.
Paul Davis
Lisa, David, and all others, thank you for the eye-opening discussion. I'll now approach SEO projects with an open mind and explore the options available.
Sarah Wilson
Paul, I'm happy that the discussion was helpful to you. Embracing SEO strategies will indeed put you on the path to long-term online success.
David Thompson
Paul, Lisa, and everyone else, it was great discussing this topic. I hope the insights shared will help you make more informed decisions regarding SEO projects.
Lisa Mitchell
You're welcome, Paul. I'm glad this discussion has helped you approach SEO projects from a more open perspective. Best of luck with your endeavors!
Rebecca Turner
Thank you, Lisa and David, for reminding us of the importance of researching and verifying an SEO provider's credibility before making a decision.
Lisa Mitchell
Thank you, Sarah and Paul, for actively participating and sharing your thoughts. It's discussions like these that help us all learn and make informed decisions.
Daniel Baker
Sarah and Paul, your engagement in this discussion has been valuable. We all benefit from sharing our experiences and insights.
Sophia Lee
Emily and Lisa, thank you for the advice. I'll focus on open and transparent communication when considering SEO providers.
Emily Turner
Sophia, you're welcome. Open communication builds trust and ensures that both parties are aligned in their goals. It's an essential aspect of a successful SEO partnership.
Emily Turner
Sophia, focusing on optimizing your content and engaging locally can provide significant results for your small business. Stay consistent and track your progress.
Paul Davis
Thank you, Lisa. It's always beneficial to have these discussions and gain insights from others' experiences. I appreciate your guidance!
David Thompson
Paul, I'm glad you found value in this discussion. Open-mindedness and exploring new possibilities often lead to great opportunities.
Paul Davis
Lisa, David, and others, thank you for the valuable insights and guidance. I'll now approach SEO projects with renewed enthusiasm and consider the potential benefits.
Paul Davis
David, I couldn't agree more. I'm grateful for the different perspectives shared here, which have expanded my view on SEO projects.
Lisa Mitchell
Thank you, David and Paul, for your active engagement. Sharing different perspectives and experiences enriches our understanding of SEO projects.
David Thompson
Paul, that's wonderful to hear. An open mindset can lead to exciting opportunities, and SEO projects have immense potential for businesses like yours.
Paul Davis
David and Lisa, your support and encouragement mean a lot. I'm excited to explore the potential that SEO projects offer and make informed decisions.
Lisa Mitchell
Paul, I'm thrilled to hear that this discussion has reignited your enthusiasm for SEO projects. Embracing the potential benefits can open new doors for your business.
Sarah Wilson
Lisa, thank you for initiating this discussion and providing valuable insights throughout. It has been an engaging and informative conversation.
Lisa Mitchell
Paul, I'm glad to have sparked that excitement. The potential of SEO projects can be transformative for businesses, and I wish you all the best in your journey.
David Thompson
Paul, it's great to see you motivated to explore the potential benefits of SEO projects. Feel free to reach out if you have any further questions.
Paul Davis
Thank you, Lisa and David. Your support and willingness to help strengthen my belief in the value of SEO projects. I'm eager to embark on this journey!
Lisa Mitchell
Paul, I'm delighted to hear that. Trust in the process and the potential it holds. Exciting times are ahead for your business!
Paul Davis
Lisa, your words of encouragement mean a lot. I'm inspired to explore SEO projects and navigate the path to online success with confidence. Thank you!
Sophia Lee
Emily, thank you for highlighting the importance of consistency. I'll ensure to stay on track and monitor the impact of my SEO efforts.
Emily Turner
That's great to hear, Sophia. Consistency is key to SEO success. I wish you the best in your SEO journey!
Sophia Lee
Thank you, Emily. Your support is appreciated. Here's to a successful SEO journey ahead!
Susan White
Daniel, you're right. Thorough research and due diligence will provide peace of mind and minimize the risk of unethical SEO practices.
Daniel Baker
Absolutely, Susan. It's essential to choose an SEO provider who aligns with your values and operates ethically for long-term success.
Susan White
Daniel, I couldn't agree more. Ethical SEO practices ensure sustainable and genuine growth. Thank you for your insights!
Daniel Baker
You're welcome, Susan. Integrity and ethics are vital in the world of SEO. I wish you the best in finding an SEO provider that fits your requirements.

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