What are the main benefits of semantic search and user-centric SEO services?

Nowadays, most business already know it well – the Search Engine Optimization (SEO) has already become an integral part of practically every successful online endeavor, disregarding its main topic or its general sphere of industry. But far not every business owner or novice webmaster is fully aware of the positive impacts that can be achieved for any given site or blog – by way of benefitting from semantic search in SEO services taken at scale. Most commonly, it’s not too difficult to experience a fully measurable set of positive impacts that can be easily achieved when giving the right priority to semantic search in SEO services. 

The Importance of User-Centric Search and Semantic SEO Services

And let’s face it – the world’s search giant (a.k.a. Google search engine itself) is now seen taking a lot of different measures aimed at improving current user’s browsing experience to a certainly higher degree. In other words, Google’s Hummingbird algorithm update actually has a very strong influence, namely when it comes to determining search ranking position for every web source within its index. And it includes a wide range of various specific formulas that can make your website or blog rank higher is the relevant list of the SERPs. And given that Google search engine is now focusing much more on providing only accurate search results and quick responsiveness to user’s search queries (even in case of filling them with misspelled words, not fully complete or, for example, poorly worded search phrases) – things are inevitably shifting from, so to speak, the truest literal sense (i.e., when worded in a strictly ordinary way) to a more multi-sided semantic level. Put simply, it means that when you create your web page content for directly matching relevant queries or simply have everything well-optimized for search with SEO services provided, for example, by the team of experts or even full-stack digital agency – anyway, you could be still missing much of your total ranking potential, which actually appears to be in-part uncovered for your website or blog. 

The thing is that a really significant share of your precisely targeted organic traffic might as well be coming directly from those seemingly “inaccurate” search phrases or “misspelled” words, which had been probably left out after all – either in terms of your own optimization strategy for search, or within SEO services that unfortunately appear to be still overlooking this important aspect. Under any circumstances, it means that your website or blog may be still missing much of its potential gains in organic web traffic – of course, given that you haven’t paid enough attention to getting optimized for semantic search, or your current SEO services are actually not fully qualified, I should admit. All that being said, below I’m going to start with showing you what “semantic” approach to search optimization actually stands for. Next, we will quickly run through the list pulling together the main benefits from having either your own optimization strategy targeted at semantic search, or SEO services (of course, given that your current company-provider is qualified enough to recognize a really huge importance of this aspect – which seems to be, once again, frequently underestimated by many SEOs, and even skilled webmasters having big-time experience in the industry). So, let’s finally delve into the matter.

The Right Approach to Intelligent Search and Semantic SEO Services

Well, given that you’re observing the whole realm of the Search Engine Optimization as a passive web user or online business owner, you may be still unaware of a full deep-down semantic impact on the modern SEO practices. But no need to worry – I’m glad to be here and try to give you a better search optimization experience. So, before anything else, let’s face it – SEO world of the past was actually based on a fairly rigid framework of search phrases and would-be “exact match” keywords. That’s why too many webmasters and even expert SEOs may appear to be terribly mistaken – as they are still conducting extensive research, just to make their main target keywords be simply crammed into every free corner of their website or blog. 

As a result, content writing for SEO too often appears to be choosing and implementing keywords or long-tail combinations in actually odd manner, being frequently found embedded in a completely strange or unnatural place within the content – and simply making it hard to read. So, the live users might as well be often frustrated – just because they were given not fully relevant (if not completely irrelevant) results upon entering a given query into Google’s search bar. That way, it’s actually not surprising at all, that since the recent decade Google itself has launched the series of major algorithm updates. Most of them are meant to provide a healthier and more-user friendly browsing experience. As a result, things have been changing dramatically over time – and now it becomes more and more vital to change the existing approach to optimization for search, and the definition of SEO services taken at scale – now they are expected to be more semantic-based than ever before. In other words, the emphasis towards user-friendly content writing for the live searchers (rather than crawling bots) is still in force and currently gaining its momentum. So, you can forget about those “exact match” keywords – as everything about “understanding” user search queries by Google, as well as the way of responding to them, is now mainly revolving around the major semantic criteria.

What’s Now Considered by Semantic Search and Up-to-date SEO Services

• Nowadays, Google is no more looking for identical search words and “exact match” verbatim combinations – the emphasis is set on the user intent, which is now considered behind the search query itself.
• The major search engines are now comparing the searched websites by their primary idea weighed against the actually filled search query – rather than simply matching a given keyword or its long-tail combination.
• Doing best to provide instant and top relevant SERPs, Google now realizes the user intent – words don’t necessarily need to be spelled the same, or filled in the same wording order. The modern web users simply aren’t willing to type too long or flawlessly worded search queries.

Benefits of Semantic Search and SEO Services with User Intent

So, given that Google now is seen acting like a real AI (otherwise, Artificial Intelligence), it's search crawling bots become much more intelligent, at least when it comes to interpreting complex search queries. Acting that way, the notion of "user intent" has become today what we know as "semantic search." Throwing away those past "exact match" approaches, here are the main benefits of the modern online search and SEO services based on a clearly semantic approach to user intents. 

More Intuitive Search

Now every major search engine (like Google itself) is expected to deliver as easy and intuitive search experience as possible. Doing so, the modern semantic search changed the way of live user browsing experience – owing to a stronger focus on the actual intent behind the search, rather than simply focusing on a given keyword or specific phrasing. Nowadays, the users don’t want to keep trying several different variations of their search request to find what they need. And everyone dealing with SEO will inevitably have to change the existing approaches and strategies to running optimization for search or providing SEO services. That’s it.

Only Quality Content

Considering that most of every recurrent update in Google’s algorithm is meant to improve the live user’s browsing experience, the most relevant search results are measured now on the basis of the untyped intent of the live user (rather than the actual search query filled for that purpose). In other words, given that people are now entering search request just like they talk – there is much stronger emphasis put now on natural wording and content of the highest quality. Forget about too specific keywords, or excessively formal page content structure – odd keyword placement, stuffing, as well as seemingly awkward phrasing will be no longer recognized by Google as a strong positive ranking signal. It means that high-quality content backed with thorough research on the actual topic, in line with writing in attention-grabbing and easy-to-read manner – has now become a MUST for capable SEO that serves for high rankings.

Less Important Keywords

It may seem like a no-brainer, but the intelligent online search and semantic SEO services are no longer betting on the main target keywords as the end-all of the whole optimization strategy. Of course, running in-depth keyword research is still very important, mainly as a gauge of their popularity. Note, however, that your main target keywords are now more likely to be just your helping hands (namely when it comes to guiding your content focus to a given topic or a certain subject discussion), rather than a direct target, for example, to maintain a certain ratio of keyword saturation. So, your content has to be focused now more on delivering exactly what the user actually wants to see. That’s it.