Can you help me pick the right type of SEO services for my website to enter Google’s top?

As for me, I accept a generally recognized way of diversifying the whole bulk of various works and services related to the realm of the Search Engine Optimization (SEO). Most commonly, the modern concept of SEO falls under five main categories pending on their area and the way of performance, such as Website SEO Audit, On-Page Search Engine Optimization, Content SEO Development, Link Building for SEO, as well as Code Optimization. Taken in general, every optimization category can contribute your website’s ranking promotion on the way to Google’s top SERPs, each does its own part to these overall efforts. Put simply, everything about SEO is revolving mainly around gaining better prominence in the online search for a given keyword or long-tail search combination. That being said, below let’s quickly run through each type of SEO services mainly available on the market of digital advertising and online promotion. Well, let’s finally check out everything to that point, in brief.

Major Types of SEO Services Provided by the Industry

Website SEO Audit

Taken in general, Website SEO Audit can have different levels of complexity and targeting. Most commonly, a standard website audit comes by way of two or three pages that are pulling together all online metrics and the primary aspects of its web performance. In fact, the main goal of website audit is detecting the weakest spots that need a quick-fix to have everything in place again. Among the most frequent occurrences are the issues related mainly to on-page SEO, such as incorrect/missing titles, faulty/too thin content, etc. Note, however, that a really comprehensive and far-reaching audit might as well come up to a dozen of pages each saturated with masses of different performance data and online metrics. And it’s really important here to understand that a basic audit is just a would-be professional guidance for becoming more search-friendly with your website or blog. After all, let’s face it at once – running a proper SEO strategy is an ongoing and all-round process that takes much time and effort, in line with gradually delivering another measurable improvement over time.

On-Page Search Engine Optimization

On-Page Search Engine Optimization (otherwise, on-site SEO) stands for the process of practical realization related to most of the issues suggested by Website SEO Audit. Taken at scale, the very concept of on-page SEO is mainly addressing to the primary areas and the major foundational elements, such as page titles, on-page content and content structure, page headings, as well as internal (on-site) link profile. Most commonly, on-page SEO services are related to getting the homepage well-optimized to be more prominent in Google’s list of the SERPs.

Content SEO Development

Before anything else, remember that your content is always the king – as most of the expert SEOs agree. Considering content development from the viewpoint of SEO, it stands for the process of shaping up different types of the website content (like plain text content – articles, essays, surveys, reports, glossaries, tutorials, infographics – coming as a more illustrative and brief graphic summary of a given full-scale on-page content, as well as PDFs, interactive databases, online tools and web software, etc.). And here we are entering a definitely delicate junction – the thing is that the ideal set of content to be selected by type will strongly depend on your website main topic, the market niche it’s involved in, general elements of website commerciality, etc. Coming back to the point of content SEO services, content writing is a professionally tuned effort (of course, no shortcuts allowed), intended to be interesting for the users, purely relevant to the topic, delivering more value to the readers, rich with eye-catching means of visualization, and so on. Keep in mind that precisely content is exactly what makes a rock-solid foundation for a high-quality organic link building. That’s it!

Link Building for SEO

Link Building is probably one of the most controversial categories found in the modern SEO services available on the Web so far. The thing is that backlinks are arguably the most vital element in every Search Engine Optimization campaign, actually disregarding its main goals or individual tasks and preferences. And it’s a definitely challenging issue, because saturating your website with masses of low-quality or faulty backlinks build by low skilled providers might as well lead to ranking demotion. Put simply, if something is wrong, your backlink profile may potentially harm your ranking progress, instead of giving the green light to your exponential growth to that point. Taken in general, you should never have your link building campaign betting on the following means of SEO (Grey-Hat/Black Hat SEO, to be more precise):

• Low-quality directory submissions.
• Too massive monthly flow of newly created backlinks.
• Suspiciously cheap link building schemes, often offered in bulk.
• Guest posts with blogs not purely relevant or completely irrelevant to your website.

So, put simply, it means that every company offering worthy SEO services is expected to be always betting more on quality, rather than a quantitative scheme of link building. That’s it.

Code Optimization

This stuff is commonly related to technical SEO services of a really deep level, aimed at, say, a complete overhaul of your website by revising every shred and even the tiniest detail in its HTML code. Taken in general, code optimization SEO services can improve your website performance in two different ways:

First of all, code optimization can help you clean up all mess with on-page content, by reshaping this would-be “code clutter.” Ultimately – to represent your website content in a search-friendly manner (otherwise, making it easier for crawling bots to get you indexed). Secondly, a proper scheme of code optimization can help you cut your current page load time (i.e., increase the loading speed of your pages). From one side, this will make thing easier (namely those related to faster indexing and better ranking potential), amid contributing to a measurable improvement in the mediocre user experience, and potentially decreasing your average bounce rate at the same time.