Can you help me promote my products with Amazon marketing strategy for FBA sellers?

Yes, if you’re using Amazon’s FBA, it can really increase your net sales. But the thing is that without supporting your business on Amazon with marketing strategy tailored to your current needs and global goals – you will never be able to make most of its really huge selling potential. Let’s face it – FBA sellers need to promote their products listed on sale, just like any other vendor selling over there under just basic membership patterns. At the same time, all ecommerce vendors without exception should know well how to improve their online visibility in relevant search for any given item included in their Amazon product listings. As a result, it becomes clear that to maximize the selling potential of FBA-based drop-shipping business on Amazon, marketing strategy is no longer a luxury – it’s an indispensable necessity, actually too often drawing the line between a fairly well-managed business, and total commercial failure (of course, under worst-case scenario). 

Anyway, I recommend promoting your products betting mainly on your own Amazon marketing strategy. Ideally, it’s expected to be covering the very basics of ecommerce by default, to be followed with the rest of custom ideas and tailored action plans adapted individually, pending on each separate case and its business peculiarities. That being said, below I’m going to outline exactly what makes a good Amazon marketing strategy, to end up with showing you the main areas of action, backed up with practical suggestions and recommendations to that point. So, let’s delve!

What Makes a Good Amazon FBA Marketing Strategy 

Before anything else, let’s face it – probably every Amazon marketing strategy would inevitably revolve mainly around increasing product visibility in relevant search, the way of running product promotion (Amazon Sponsored Products, as well as Amazon’s CPC ads), competitive Price Sorting, winning the Amazon Buy Box, as well as the rest of less critical miscellaneous stuff still serving the same goal – simply to help more potential customers see your products prominently displayed in the relevant search on Amazon. That’s it! So, next, I’m going to quickly run through the major components of a good Amazon marketing strategy for FBA sellers, coming in line with several practical suggestions and my own findings to that point.

Benefit from Advanced Amazon Marketing – Try Sponsored Products

Among the others, Amazon’s Sponsored Products is known for being probably the most widely used way of advertising and product promotion for literally anything that may be listed on Amazon marketplace. Put simply, Amazon Sponsored Products can provide a more controllable and benefitting way of running an online promotion and managing your advertising campaigns – without paying too much time or effort. And this feature is actually quite easy to use – all you need is to choose a given item you want to start advertising. Next, you should assign the right keywords and the best of your must-winning search phrases to that item. At last, select a CPC (Cost-Per-Click) bid, specify a certain amount you find affordable – and you’re done. As a result, given that a potential buyer shopping on Amazon uses the keywords relevant to any given item you have listed with your business – your ad is going to be eligible. Therefore it will proximately appear alongside the rest of the SERPs. That way, remember – you will only have to pay a fee under this Amazon marketing program in case the user clicks your ad to be quickly taken to your product detail page with the rest of selling offers listed on it.

Drive Stronger Customer Demand – Launch Promotions, Create Special Offers & Hot Deals

No need to say that every online shopper loves promotions – not only for saving money with tons of massive discounts often coming with promo campaigns, but mainly due to a wholly positive and enticing impression commonly provided with a wide range of different promotional offerings, related items or bonus accessories added to their cart free of charge, etc. So, apart from just offering standard discounts or best prices cut-off by a given percentage, you should be creative enough not only to provide a fairly good cash-saving opportunity, but probably try to catch your potential clients with something much more extraordinary – for a practical insight and in-depth considerations, I recommend visiting the Promotions Manager feature available in your Amazon Seller Central account.

Be Ready to Learn More for Selling More on Amazon

Of course, there are many other various approaches to Amazon marketing and a lot of different schemes available for active ecommerce vendors, who want to have current selling performance improved with a measurable growth over time. Nevertheless, I believe that there are several universal approaches and basic considerations which are successfully used by top Amazon vendors with a big-time selling experience over there. And here is what every successful Amazon seller must always take the time. So, just remember to make yourself pass through the following steps and simple procedures:

• Know all about the main item categories currently listed for sale on Amazon with your drop-shipping business. Put simply, you should never skimp on paying your time and effort to explore and sufficiently understand the whole selection (i.e., by its full breadth and depth) in each given category. Doing so, don’t forget to keep considering allocating products in accordance with the category’s structure. That way, you will have a much better chance of getting the best-fitting match that would ideally meet that wanted category.
• Pay enough attention for checking out all about the competition. Seriously, without running deep competitive research – it’s too challenging (if not impossible) to start planning your next offer so that it’s going to be really unique, compelling, and enough competitive by price. Not to say that your strategy in Amazon marketing would simply make no sense, of course, unless you are ready to work hard on learning more about your closest selling competitors (i.e., their current number, their business capacity, product selection, common pricing policy, the way of product promotion they are mainly applying for, as well as the rest of their actual selling metrics and performance-based data).

• Don’t hesitate to study the best-selling products in the item categories relevant to your current listing availability on Amazon, as well as to correspond your way of selling over there. Simply try to mimic the most common product characteristics, feel free to go for comparing different price tags of your competitors (in case they’re submitted with the similar items/product categories). After all, don’t forget that you will have to understand the major needs and intentions of the live shoppers looking for your products. Imagine as if you were a real customer with your own product listing – and ask yourself a couple of good questions. For example, are you tending to purchase betting mainly on price? Or, probably, a brand name of the product will be actually much more decisive to that point? Are you looking for reduced shipping rates? Is Amazon Seller Rank really that important? What else can probably affect you during taking the final decision to make a purchase?

Other Miscellaneous Stuff that Makes a Good Strategy in Amazon Marketing

For conclusion, let me outline the rest of my recommendations and simple suggestions to Amazon marketing, which failed to find their right place elsewhere before. So, I believe the following brief list of bullet points would always be of top importance for everyone selling on Amazon, and particularly for those novice vendors who are completely new at the topic of Amazon marketing.

• When maximizing your online visibility in the relevant search, remember that your potential ranking positions with any given product will strongly depend not only on your actual price, availability, or product selection – but your overall selling history on Amazon marketplace. 
• Best-selling products always tend to be promoted more evenly, besides by Amazon itself. In other words, the products that sell well will commonly have much better chances of being displayed close to the top of the list. 
• And vice versa, accelerating with your recent selling performance (for, example giving a spur with CPC ads or using Sponsored Products) – you can reasonably expect your offers to gain more prominence in the search. Therefore your products will be displayed among the first search results with a definitely higher frequency.
• Inspiring product images are actually among your most valuable assets to generate conversions, and particularly when it comes to stimulating your potential customers found in the sweetest spot – right one click before taking the deal with you. So, make sure your high quality product images are effective enough to that point. Upload only meaningful images that are properly showcasing the item from every angle, and make sure to consider including swatch and alternate images (if possible).