How to dominate Amazon sales rank list?

Amazon is the largest e-commerce portal in the world. Each day millions of people make purchases on this platform, raising the revenue of individual sellers and Amazon overall profit. Raising your Amazon sales rank on search results list can significantly increase your brand visibility and boost revenue. Probably the best way to improve sales ranking is to retail best-in-class products for a reasonable price. Moreover, your products should always be in stock. Other ranking factors such as excellent user’s search experience, quick shipping, and delivery depend only on you. These fundamentals will serve as the most sustainable methods for your Amazon strong presence. 

However, outside of the primary merchandising pitch, there are some more suggestions you should be aware of. In this article, we will discuss the methods you should try to optimize your strategy for raising your sales rank.

Practical ways to dominate Amazon sales rank list

• Deal communities

If you would like to boost your sales on Amazon, the perfect variant will be to use additional traffic sources like deal communities. There are a lot of forum communities for Amazon shoppers who evaluate deals and provide others with advice where and when they can make a good deal. Such community members are extremely good at finding the best stuff for a reasonable price. These guys will find any pricing errors, any promotions, and opportunities. Do not lose your chance to sale more and become a member of one of the popular deal communities. Make sure your discounts are significant enough to make deal shoppers take notice them. If your products are of high quality and have a good price, you will be able to observe substantial and quick sales spike.  

• Product search hacks

As you have probably noticed, the best selling products always place on the TOP of Amazon search results page. It can be explained by Amazon primary purpose to maximize revenue. So, the better your outcomes sell, the higher you appear in search results, which subsequently lead to more sales. According to Amazon ranking algorithm rules, each product’s place in search results is computed per term. So, even if your item is ranked high within your category, it does not mean it will be placed on the TOP of Amazon search for the related terms. 

To change this situation and positively affect your Amazon sales rank on search results list, you need to use practical ways to hack sales rank. Let us discuss some of them.

The critical aspect of your Amazon optimization campaign is keyword research. You need to find relevant and high-volume long tail keywords that shoppers use to find exactly your product. You can get this data using Amazon Sales Central program or Amazon Retail Analytics. Moreover, it is possible to use Google Trends for web search data as a weak proxy if necessary. Once you have made up a list of relevant search terms, you need to research on Amazon for your high-volume terms. Find your product on a search results page, click on the detail page and purchase it. Do this over and over again till you won’t notice the first improvements. The effect of this strategy will depend on numerous factors such as product’s cost structure, a negotiated agreement with Amazon.etc. 

• Vendor Power Coupons

You can find Amazon equivalent of frequently selling items on Amazon Coupons. It can serve as a useful promotion vehicle for a great variety of reasons. Vendor Power Coupons are popular among customers. That is why they can positively affect your brand promotion and sales rank. You can face them in the Gold Box or the deal stores. There are few total coupons so that you can improve your brand exposure even with zero sales velocity. 

It is simple to use and manage them as you can create vendor power coupons by yourself in vendor central. Moreover, you can have full control over your budgeting. The coupons turn off as soon as the budget is exhausted. One more benefit is that vendor power coupons do not require significant investments. You can fund the discounts and pay a per-redemption fee. 

• Personal network

To boost your sales and improve product sales rank on Amazon search results list, you can simply create your network. The more deals you have, the higher you will rank in Amazon search. So, you can raise sales ranking by getting more total sales. First of all, you can engage your friends and relatives to purchase your stuff.  You can also spend some money by yourself on the items and merely gift them for people. By doing so, you will get the ball rolling. 

• Social media and blogging

Social media platforms may serve as the additional traffic sources for your Amazon products. That is why create your accounts on popular social platforms such as Facebook, Instagram, Twitter, and Pinterest. These pages should feature your products and engage users in purchasing them. Make sure you put a link to your Amazon listing in the page header. You need regularly update the information on your media accounts to maintain follower’s activity. 

It is reasonable to create a regular blog devoted to your products. Make yourself a recognizable expert by creating exciting and research-based content pieces. Moreover, you can leave your comments on other related blogs or discussion forums. The efficient way to improve your brand awareness is guest posting. To save your time on personal blog launch and promotion, you can cooperate with though influencers within your niche. 

One more creative way to expand your brand visibility on the web is to get publicity for your Amazon products. You can create press releases or articles and send them to news organizations within your market niche. If you have some contacts with mass media channels like TV, newspapers,etc., you can ask them to feature your products. Otherwise, you can pay for your products advertising in online media with a link to your Amazon page.