How to find the high search volume keywords for Amazon listing optimization?

If you have a viable product to sell on Amazon, you should also have a good strategy how to retail it. You need to make your potential customers purchase precisely your products instead of your market niche competitors. On the bottom of your optimization campaign, you need to conduct a comprehensive keyword research. To do it in a correct way you can either hire an expert in Amazon optimization field or use special keyword research software. It is essential to find all targeted search terms at once, not to come back to this theme in future. Forgetting some crucial keywords may lead to money, and new opportunities lose. Keywords that have a high search volume on Amazon will help you to stand better than your competitors and make better sales. 

In this article, we will talk about some practical tricks to make a comprehensive keyword research and improve your listing visibility on Amazon search. Moreover, we will discuss the best keyword research tools that will serve as an additional help in the process of your Amazon listing optimization.

Amazon keyword research

Keyword research is an integral part of your Amazon product listing optimization. It entails searching for all relevant and targeted search terms for a definite product. High-volume search terms are those words that your potential customer would use to find your product on Amazon search results page. 

Professional keyword research should include such activities as market niche analysis, marketing audit and competitive analysis. Moreover, you need to make an analysis of shopper’s behavior to understand what they search for in most cases. 

As a rule, it is almost impossible to collect all these information manually. That is why most online merchants tend to use online software. 

I recommend to use the following tools as they can give you the most accurate data:

• Google Keyword Planner

The most commonly used tool for keywords research is Google Keyword Planner. You can use data provided by this tool as a proxy for your Amazon content optimization. However, you need to be aware that Amazon ranking system is slightly different to Google one. That is why keyword suggestions, you will obtain using this tool, will be not exact. You need to apply some Amazon filters to receive a picture of the types and numbers of searches conducted for products on Amazon.  

• SEO Chat Keyword Suggest Tool

It is number one Keyword Suggest Tool on the web. It provides autosuggest data for Amazon, Google, YouTube, and Bing. It is very convenient if you would like to compare the differences in how your potential customers search across different search systems. 

This tool can autosuggest additional long-tail search terms by appending the keyword you entered in its system. When you select all of the suggested results and click on the suggestion button, the tool runs all of the keyword suggestions back through Amazon’s search box. This research will provide with more specific autosuggest phrases. 

• Amazon Niche Analyzer

If you are new to Amazon and want to decide which market niche is most suitable for your business needs, Amazon Niche Analyzer is what you need. It helps to determine what products you can sell and at what price. Moreover, using this tool, you can estimate how much returns you will earn from it. 

Additionally, this tool will help you track your competitor’s strategies and rank positions. You can identify their pricing strategy, monitor keyword уranking and estimate sales revenue. 

• Semrush

Semrush is a profession optimization software which is used to for numerous optimization purposes including keyword research. This tool can provide you with the most relevant and targeted search terms in just a few minutes. Moreover, it shows your competitor’s keywords and how they rank by them. Everything you need is to copy your competitor’s listing URL, and Semrush tool will provide you with every single keyword they rank for. 

How can keyword research increase your sales on Amazon?

Your Amazon products will be shown on search results page if your listings contain all the keywords that a customer typed into the search query. If you have missed at least one word, then your product does not stand a chance to appear in the search results, and subsequently, you will miss out on that sale.

The primary goal of keyword research is to make up a list of all search terms that are relevant to a particular product. If you can strategically include the high search volume Amazon keywords in your product listing text, keyword research will lead to the fact that more customers will see your product, click on it and finally become your paying customers.

How to find high volume search terms for your Amazon products?

The first fall, I would make mention that you need to be systematic when doing keyword research for your products. It will help you to be precise and not to lose any essential information.Grouping keywords into different categories will enable you to be systematic, and thorough. These keywords can be primary and secondary. Primary keywords are those that distribute the core product. It can be descriptive search terms that identify a product and claim its essential features. Secondary keywords are more general search terms that can be used when searching for the primary keywords. It can be applied to words that concern a particular target group, type of person, type of use, or other product characteristics. 

So, to make your keyword research resultative, you need to divide all suggested search terms into two basic categories - primary and secondary. With the passage of time, it will help you to come up with the most relevant search combinations that can boost your Amazon ranking.