Before starting to build a winning optimization campaign, you need to understand all SEO details and processes involved in it. This tutorial will give you a clear overall picture of the website optimization procedure and enable you to control your SEO agency actions.
SEO (search engine optimization) is a process of website visibility affecting through optimizing website structure and content. This process includes a lot of SEO details which aimed to optimize your site according to search engine standards. The primary optimization objective is to get a website to the TOP result for searches of a certain query.
Nowadays, SEO is a powerful tool for website owners as it helps to improve brand recognition and website presence on the Internet. However, it is quite difficult to rise above competitors in a digital marketing sphere. You need to invest in your promotional campaign on a regular basis and cooperate with a reliable SEO agency or an experienced consultant. To have ongoing success, website owners should continuously monitor their site metrics and track a success of the optimization campaign. Moreover, it is significant to write a quality and up-to-date content on a continual basis.
You need to that there are two primary ranking factors - internal and external. They directly influence your website visibility and rankings. Let us discuss what SEO details and tricks we need to include in our search engine optimization campaign to improve both internal and external ranking factors.
Internal ranking factors
Internal linking elements are all about on-site SEO. This part of optimization can be fully controlled by website owners and webmasters. It includes content optimization, website design, structure, and interlinking.
Search engines appreciate and highly evaluate websites with a high information content. You need to continuously generate content relevant to your market niche and business. Make sure it is unique and well-structured.
You need to include relevant keywords in your content. An average amount of search terms per one page is three to four. However, it depends on the overall page size and the number of words. Moreover, it is advisable to use longer key phrases in a text to raise your chances to get to the TOP positions with them. Pay attention to keywords density while arranging your SEO texts. Do not include too many keywords in a text as Google may accept it as spam.
Title/Description meta tag
The title tag is one of the most important SEO detail for search engines as it explains in a short your website content and gives a hint to the search crawlers whether they need to parse your web page or not. The title tag should be precise and attractive to engage users into opening your site. Moreover, it should naturally include keywords.
The more web pages you have, the better search engines will rank you. Moreover, if you regularly add the new information to your site, Google will accept your domain as alive and authoritative. Make sure you have a navigation menu to make your site user-friendly and easy-to-navigate. It is a good idea to use search terms in menu links to improve your website ranking.
External ranking factors
Off-site SEO is not under control of webmasters as it depends on external factors such as the quality of web source where you put links, number of backlinks to your site and other off-site behavioral factors which Google takes into account when parsing your site. External ranking factors help Google bots to distinguish between a user-friendly website which contains a high-quality content and a site specially created to achieve high search ranking but contain no quality information and useless for users. It means that off-page SEO is one of the key factors in page ranking.
The number and quality of inbound links are a key factor for your site ranking improvement. You need to check the domain authority and age before placing your link there. Moreover, you need to put as many backlinks to your site as you can as Google takes into account citation index to estimate the popularity of your web source.
The link text of any inbound website link is not a less significant ranking factor. Anchor text can be displayed as a special text you click in a text to redirect on another page. Make sure your anchor text is appealing and contains keywords.