Every experienced online retailer selling on Amazon knows research can become a solid foundation for a flourishing drop-shipping business. And let’s face it at once – customer habits on Amazon need research and in-depth understanding, of course, if you want your product listings to be well-optimized and shown among the top search results. Ultimately – to generate you more traffic from the relevant keywords, hence increasing your conversions. But the thing is that unlike the major search engines (like Google itself, as well as Yahoo, or Bing), Amazon’s search ranking algorithm has its own “product-centric” peculiarities. It means that from the viewpoint of the Search Engine Optimization (SEO), you’re not recommended to keep betting mainly on Google AdWords, at least when it comes to Amazon keyword research. The thing is that the Keyword Planner is quite fine for understanding the real search trends of live shoppers. At the same time, however, this basic tool can never capture a fully accurate data needed to make a perfectly targeted keyword selection for well-optimized product listings always staying on top of the search.
Amazon SEO and Product Ranking Algorithm
Let’s delve deeper into the matter and see how A9 works (Amazon’s major search ranking algorithm). Considering that A9 actually cares about increasing overall purchases on this really crowded online selling platform, its list of the SERPs is based on the following two primary factors:
The factor of Performance – means that every item with a good reputation and trusted sales history will be more likely to be displayed closer to the top of Amazon product search. The key Performance metrics are CTR (click-through-rate), CR (conversion rate), and of course real net sales.
The factor of Relevance – presupposes that a properly made product title, description and the bullets well-optimized for top-performing keywords (i.e., that matches search queries requested by the live shoppers) – will also have strong chances of being shown prominently on Amazon’s product search.
Amazon Keyword Research with Special Tool
So, let’s face it – Amazon keyword research needs a more individual approach (rather than conventional keyword analysis in SEO). And the relevancy factor is exactly what should be focused on before anything else. That’s why I recommend choosing the right keyword tool for Amazon and research potentially winning search combinations that can generate you real conversions with more actual deals. As for me, I personally used Sonar Amazon keyword research tool. Of course, it’s only up to you to decide which tool or online framework to choose. Anyway, using Sonar I’ve got some really convincing benefits, such as scaling a quick main list of top-performing keyword suggestions (that appeared to be a great starting point), competitive research (grabbing top-performing search phrases – directly from the leading sellers was really amazing), valuable insight and considerations on potentially winning search combinations recommended right here and right now, and even more.