Do you know what areas of my business website can be quickly improved for better ranking and SEO?

I can show you several different areas and elements found on your small business site, which can be improved to provide you a much better ranking and website’s SEO potential. But before sharing them, you should understand that I’m not expecting anyone to make all that drastic improvements and changes to any given website or blog overnight. I mean that you should never be overwhelmed with all that stuff – simply because even if you feel a bit behind with your website and just start working on better ranking & SEO, it’s still not too late to get down to their actual implementation. Of course, most of the following optimization techniques may seem definitely time-consuming and labor-intensive, particularly when you’re completely new to it. But I still recommend you to begin with something quite simple, to be followed with moving on to the rest of the following stuff. Once again, I want you to avoid rushing out in a desperate hope to get everything in place – without paying too much time & effort. Just choose some of these optimization tactics and a bit revamped approaches to website online promotion – and start only gradual moves towards your better ranking and related SEO improvements that will be achieved over time, for sure. All that being said, let’s finally see what can be done to that point.

How to Set Your Business Website’s Progress to Better Ranking & SEO

Check Your Current Website Rankings

It may seem like a no-brainer, but the first thing to be done to achieve better ranking and boost your SEO – is to get a clear vision of your current ranking positions in Google’s organic search listing. So, to understand where exactly you’re actually seen with your business website, I recommend running a quick-check procedure to see your current ranking progress for different core target keywords you’re optimizing your body content for. To complete this foundational task, I recommend using open-source tools like SERPs.com, Open Site Explorer, Semalt Website Analyzer or any other use-proven online helper with a free basic version available for free. 

Get Fresh Keyword Ideas

Make sure to revamp your existing approach to general keyword research. All you need is to revise your main list of target keywords and try to refine it – keeping only must-winning search terms, and adding some extra potentially promising ones. Start your recurrent keyword research using a good old Google’s Keyword Planner tool, to be followed with grabbing extra keyword ideas (and their even more valuable long-tail suggestions) via a bit more advanced tools like KeywordTool.io, Ubersuggest, SEMRush, etc. Doing so, focus more on user-specific long tail search terms, core keywords that drive most of your conversions, in line with defining central content topics that can potentially result in better ranking and SEO for your website. To get a big picture of your current flow of organic web traffic, I recommend using online analysis platforms like Semalt Analyzer, Moz’s Open Site Explorer, or Screaming Frog’s SEO Spider tools. 

Review & Optimize Your Page Title Tags

Next, you should run a spot-check to revise all your Title Tags, and make sure that they are sufficiently rich with core keywords, look enticing for the user, and represent the main web page topic in the maximum clean & concise way. To make most out of your Title Tags for better ranking and SEO purposes (remember, they are seen by the user displayed in Google’s SERPs as “clickable” page headers), I recommend you to put your most valuable keyword assets closer to the title’s beginning – the actual efficiency of this approach had been already proven on practice by many top bloggers. Note, however, that you should never overdo with putting too many keywords into your page titles – otherwise, they will be “overstuffed” with keywords, therefore delivering a potentially negative impact on your organic search rankings.

Revise All Meta Descriptions on Your Site

Given that your Meta Descriptions are actually not considered by Google itself as a direct ranking factor, their importance (mainly regarding Click-Through rate, and therefore Conversion-generating potential) should never be underestimated as well. The thing is that your Meta Descriptions are actually coming as something like “web page summaries,” which are displayed exactly below their relative “clickable” page titles. So, you should have these brief page descriptions at least created all unique and rich with your main target keywords – simply to encourage more users to click through to your related web page (i.e., in-turn contributing to your better ranking/SEO over time). Doing so, make sure your Meta Description length can meet the maximum 160-character limit, in line with focusing more on your long-tail search terms and different LSI-based keyword variations. That way, your website will become more concentrated on the user intent behind the search, therefore making a solid Call-to-Action for every user looking for a given product/service relevant to your business. That’s it.

Be Wise when Using Image ALT Tags 

Given that for some reason too many people are overlooking this type of image-related on-page content elements, you can easily benefit from better organic ranking and website SEO – using Image ALT Tags the right way. 

To make most out of these specific HTML-based items, I recommend following these simple suggestions:

• Make them short & concise (ideally, have every element no longer than six words in total).
• Don’t forget to have the main topic of related web page clearly outlined in every single Image ALT Tag.
• Much like with the other metadata, take care of their natural look (i.e., without “overstuffing” them with too many keywords).
• Use only hyphens to separate single words in your ALT Tags, rather than dashes/downscores.
• After all, don’t forget to get every image’s filename keyword-optimized as well. Much like with ALT text itself, each name of the file should be closely related to the main topic, and built around its top-relevant keyword (of course, when possible). Use only lowercase text with hyphens over there – and you’re done!