Are there any advanced SEO techniques that can help me write more engaging and compelling website copy?
Yes, I know several good suggestions and advanced SEO techniques in writing a really compelling website copy for you to use on your own business website or supportive blog pages. Taken in general, there are some timeless copywriting recommendations that still hold performing under any circumstances – actually disregarding whether your web source simply helps users learn a given skill, or is designed to sell, say, plumbing fixtures, as well as any other product/service. I mean that every shred of your content copy should be anyway created with just one primary aim – to accomplish the user intent behind the search. So, I hope that the following list of advanced SEO techniques has something specific for every type of web source, no matter whether it’s based on ecommerce business, or probably has a nonprofit targeting after all.
Advanced SEO Techniques to Performing Web Copy
Benefits vs. Features
Among the others, emphasizing product/service features over the actual benefits is arguably the most common marketing mistake related to creating a sound website copy. Put simply, you may be giving too much attention to your company itself, trying to tell the world how good you are with that online business or non-commercial project. Of course, it’s fully understandable to aim at the strongest sides and the best accomplishments of your organization, as well as the main aspects of its performance that clearly showcase your business.
But the thing is that your visitors are commonly not interested in your endeavor itself, as they are actually looking for a clear solution that can be provided with you, and nothing else. And it means that there are at least two completely different ways of creating web copy – feature-driven and benefit-driven approach to writing. Both of them are well-known and widely used practices, but I personally prefer to forge a concise copy that will bear the only key idea –- telling people in what way exactly their life can become better or easier with my company. That’s it.
Primary Points of User Focus
Next, it’s crucial to identify the right tone and style of your message for all channels of online promotion. Ideally, you should maintain editorial consistency and keep clearly persuasive writing addressed to the main wants and needs, or “pain points” of your potential customers.
That way, consider the following suggestions:
- Use the real language and industry-related jargon employed by the majority of your target audience.
- Gather extensive analytical data, read customer reviews, or conduct your own marketing survey to get a sufficiently deep understanding of all general problems or needs prevailing among your target audience.
- Mention the most common expectations of your potential clients/buyers – and show how your products/services can meet them with the actual customer experience you’re offering to that point.
- Don’t hesitate to use the most powerful, engaging or simply memorable quotes – pulled together directly from the actual user experience, frequently asked questions, claims, or reviews.
- Never ignore negative user feedback – simply because sometimes it appears to be even better than the positive one, I should admit. Make most out of even completely dissatisfying situations, turning them into a perfectly benefitting opportunity to get a valuable insight that can clearly indicate the lion’s share of customer issues you must address to.
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