Can you show me some quick SEO techniques and classification of best ways to DIY optimization for search?

The modern search engines (like Google itself) are really fantastic data sources, which can drive immense masses of potential buyers/clients/readers to your website or blog pages. And let’s face it – helping the search engines find you and rank on the top of the relevant SERPs is a definitely challenging task. Unfortunately, there are no ultimate SEO techniques classified as one-stop solutions, or any other legitimate ways to instantly get rapid progress with a guaranteed ranking promotion. Nevertheless, recognizing that implementing White-Hat SEO techniques of probably any class is always an ongoing process that needs your time and effort, there are some tricks and tasks that can make things much better. Of course, when done right and without breaking the rules outlined in Google’s Major Webmaster Guidelines. That being said, below I’m going to quickly outline some of the quickest SEO techniques classified as arguably the best DIY solutions, particularly for novice website owners and bloggers who are completely new to it. So, let’s see what you can do to that point right now. Here are tips on how to get your website noticed in search engines legitimately, without spending too much time.

DIY SEO Techniques Classification for Beginners

So, by learning what Google actually does and loves to see on every well-optimized website and blog, you will always have a big room for delivering another improvement to your current optimization strategy. Basically, here is what Google wants from you in order to award higher organic rankings:

• Online History – put simply, the search engines always tend to favor web sources with big-time online history over brand-new online startups. But that doesn’t necessarily mean that to stay out of that fierce search competition you must get a well-aged domain. Just for you to have a big picture of the situation.
• Right Usage of Keywords – it’s important to know what set of the main target keywords you can start optimizing for. Make sure to rush out only with must-winning core keywords and their potentially performing long-tail search terms. And remember – keyword location within your plain text content, as well as metadata, does matter too.
• External/Internal Links – both areas of link building are among the most powerful ranking factors seen by Google so far. Taken in general, a clear logic internal link structure contributes to better and faster indexing, as well as much more user-friendly browsing experience. At the same time, however, your external link profile (otherwise, backlinks) should be treated with special care. Given that organic backlinks are believed to be the third most important ranking factor ever, make sure to earn them legally. Don’t even think of getting paid links, or going for link exchanges, Private Blog Networks, automated link farms and any other means of Black-Hat SEO.

Primary Tasks for Novice Website/Blog Owner

Choosing Domain Name

Make sure your domain name has a clean and trackable online history, or get a new one instead. If you consider taking a brand-new domain name, here are some additional tips to help you with that. Follow these simple steps:

• Make it short and concise – as too long domain names always leave the way to go for the lion's share of the users, in-part due to mistyping/misspelling. And no matter how rich with keywords such domain name will be, unless it's fully user-friendly and "sticky" (i.e., easy to type).
• Target your specific region/area – given that you're running a local online business, embedding your domain name with the name of the city/state can give you a great competitive advantage over there.
• Avoid numbers and hyphens – simply because these two character types are often misunderstood/misplaced by the lion's share of people.

On-Page SEO Elements

Create only unique on-page content that will attract target users and help you convert the maximum number of potential clients/buyers into the paying ones. And don’t forget to use your core keywords in customized URLs, link text anchors, metadata, and page titles to boost their total positive impact on ranking. Work on forging a correct sitemap to make things easier for all – both the search engines, and the live human navigation experience. Build a clear interlinking structure, in line with securing your most valuable external link assets.

In-Depth Keyword Research

Pick the right pool of the main target keywords and long-tail search terms.Here is what makes in-depth keyword research:

• Identify Niche keywords – before anything else, pick a good keyword tool to locate the best of must-winning keyword opportunities. I mean you should concentrate mainly on less obvious terms, because they can potentially bring you much more organic web traffic, and ultimately – sales/leads.

• Refine the Main List – research your initial list of the main target keywords to keep only best suggestions and long-tail variations that would be likely to drive user behavior and purchasing patterns, as well as general intent behind the search. Use KeywordTool.io, Open Site Explorer, Ahrefs, or Semalt Analyzer online tool to have a big picture of all top-relevant keywords that would be most specific and benefiting under your unique circumstances.
• Test Different SEO Techniques and Content Classes – consider mixing your plain text writings with much more engaging multimedia content, such as images, diagrams, video, infographics, etc. That would greatly decrease your potential bounce rate, in line with boosting the average time spent per user visit. Doing so, you will get a measurable improvement in user engagement & interaction. Therefore it can lead to much better ranking and conversion-generating performance over time.