What basic SEO information should I look for to make sure my business website isn’t in bad shape?
No need to say that in a highly competitive modern world of the Search Engine Optimization and Digital Marketing, the road to success is always long and not too easy. Anyway, the thing is that at some point, every online business can be found losing momentum for some unforeseen reason. At the same time, however, there may be a lot of alarming signs, disturbing signals, or even performance-related basic SEO information and major online metrics – that might as well be telling you that the whole business website or supportive blog has recently started moving in a definitely wrong direction. Given that I’ve got a lot of commercial projects and online business startups throughout my past experience in the industry, I know what to do and exactly what is the basic SEO information that really calls for taking immediate action. So, here are the main performance-based factors and the primary elements for you to check your own website or blog – and finally make sure that, fortunately, everything in place, or maybe needs at least the minimum action.
Basic SEO Information and Indicators of Bad Online Performance
Irregular Content Posting Schedule
Basically, a lack of predictability in the process of publishing fresh content or updating its existing sections are among the most common issue frequently occurring with business websites, and blogs in particular. Simply ask yourself – can you really keep the reader engaged? If not, probably it’s time for you to start acting in a more predictable manner – no matter how frequently you publish the content, twice a day, or probably twice a week – you’ll be fine as long as you stick to your own posting schedule. That’s it.
Low Rankings due to Poor Traffic
This is arguably the very basic SEO information of core importance to your overall online performance in the relevant search. Let’s face it – the main goal of the major search engines (like Google itself) is to show quality web sources that are delivering unique added value to the users. Given that poor quality websites and blogs will always tend to rank down the list, they are commonly found trapped with too stumbled (if not zero) growth in organic web traffic.
It means that if you’re not receiving a stable flow of search traffic, you must immediately check yourself using either standard toolkit by Google (a.k.a. Google Analytics), or delve into much deeper research to find the weakest spots in your main online metrics that needs a quick fix (for example, using broad analytical and SEO checkup online frameworks like Moz’s Open Site Explorer, Ahrefs, or Semalt’s Website Analyzed).
Low-Quality Web Design and Bad Mobile Responsiveness
Yes, it may seem like a no-brainer, but too often fully obvious things like user-friendly browsing experience, functional web design, and mobile-responsive navigation can become what actually draws the line between a fully successful business website, and a completely devastated online project that will never survive in a highly-competitive modern reality of Digital Marketing and the Search Engine Optimization.
That’s why I recommend running a quick test to readily identify what’s already fine, what should be probably revised/updated, and which elements of your website structure must be totally reworked. Doing so, I suggest using the following online tools: Google’s Page Speed Insights (self-explanatory), Keynote MITE (to estimate the level of your mobile-responsiveness), BrowserStack (to see whether everything is displayed correctly and is clickable via different types of browsers), as well as W3C’s MobileOK Checker (to detect the principal errors in web code, image malfunctions, SSL certificate validity, resource size optimization, HTTP errors, and so on).
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