What types of techniques in on-page SEO can you recommend for beginners?
As for me, I would recommend every novice webmaster and online business owner to start only with the basic types of techniques in on-page SEO, which are more or less manageable even if you’re completely new at it. And there are just four types of ruling techniques in on-page SEO I would like to show you in this post. So, you will have to work on the following primary elements and areas of your website’s or blog’s online performance, such as Title Tags, Meta Descriptions, Body Content, as well as Custom URL Structure. All that being said, let’s finally understand exactly what types and techniques in on-page SEO you need to know about – to get started with your own optimization strategy and set it moving on the right track right from your day one.
Basic Elements and Types of Techniques in On-Page SEO for Beginners
Title Tags
Before anything else, make sure you make the difference between the page’s main headlines commonly coming as H1/H2/H3 HTML elements, and Title Tags themselves that are found at the very top of the pages having their metadata built with the source code. And the thing is that Title Tags are arguably the most important places bearing your best keyword assets. So, you should be careful when embedding your titles with the main keywords for ranking purposes. It means that you must get everything in place with Title Tags by the following criteria:
- Based on a good rule of thumb, Title Tag length is recommended to be kept somewhere within 55-60 characters in total.
- Drop one core keyword per each Title Tag, locating your most relevant search terms closer to the title beginning – for making most out of its keyword weight and power to determine your ranking in the relevant Google’s SERPs.
- Never get your titles “overstuffed” with the keywords, or simply embedded with not fully relevant search terms dropped nearly at random – that would make you more harm, than good. Be wise when using your core keywords over there – try to do it naturally and organically, adding some related modifiers and compelling wording that will make good sense for the user and fit a given contextual environment.
Meta Descriptions
Much like with the previous elements, Metadata should be effectively optimized. Given that Google itself takes some liberties (I mean when deciding in what way exactly to display your Meta Descriptions in the search results), all you need is to make them maximum compelling – for engaging more frequent user clicks, and therefore pump you more organic web traffic.
Body Content
No need to say that on-page Body Content itself is also very important. To get everything in place, I recommend focusing on the following:
- Create unique and sufficiently long content (i.e., somewhere around 900-1000 characters on average).
- Pay attention to user engagement – make most out of CTAs and their right locations, provide fast page loading speed and try to get rid off excessively aggressive ads or pop-ups.
- Provide added value with your content – get every reader motivated to share your content, link to you, and mention your brand name via Social media networks.
Custom URL Structure
Never keep your random URLs, which are too long and actually consist only senseless symbols. Make most out of this section and get every URL customized the following way:
- Build a logical and segmented URL Structure.
- Customize all URLs and make them carry one long-tail keyword term of sufficient relevance.
- Try to make every URL as short and descriptive as possible – to make your website or blog pages welcoming to sharing, copy/pasting in browsers, as well as easier to be indexed and therefore ranked by Google’s search crawling bots.
Post a comment
