How can SEO services make your website design user-friendly?

Search engine optimization is significant to any businesses that operate online. However, many businesses do not understand that it should be built into the web design process. It will be much more complicated to optimize already existed design. Your business websites lay at the core of your digital marketing world. It serves to attract targeted traffic and convert this traffic into sales. 

Unfortunately, most of the businesses do not think about SEO until after having a website designed. As a rule, such websites are often lacking on the SEO front and do not rank high on search results page. Your site may look attractive but still isn’t parsing well. It means that if do not think about SEO in advance, you will running the marketing race with a wooden leg and need to spend a whole load of time and money on your design improvement.

In this post, we will discuss how to integrate SEO services into a website design to gain the most online visibility. We are going to discuss what do you need to consider to have a site that is built for search marketing and lead generation. Moreover, I am going to show what common pitfalls you may face integrating your SEO into website design. 

We often hear from our clients that they need some SEO improvement, or they have a lack of leads. They ask what they can do to improve their SEO. However, they have a wrong assumption about SEO improvement. Optimization is not some band-aid you can just put on an existing site. If you want to dominate search results page by your targeted search terms, you need to optimize your website since the earliest days. The solid fuel SEO helps with paid search, social and other inbound marketing efforts. 

Some website design components and techniques are a primary concern for search engine optimization. The search engine serves to bring the most relevant search results to their searches, so designing a website with the end user in mind could help improve search engine rankings due to various technical reasons. It can be a little bit complicated for website designers to make things easy for the users and still meeting the SEO challenges. 

How to develop an SEO-friendly website?

Generally speaking, an SEO-friendly website is one that allows a search engine to explore web pages across the site. To make your web source visible on search, you need to ensure that search engines can easily crawl and understand your content. 

There are a lot of ways how you can build your web source, but not all of these ways are made with search engine optimization in mind. Creating an SEO-friendly web source requires careful planning and a structured approach. 

Your business website is your the most powerful marketing tool that should be built upon a solid digital marketing plan with an explicit model and value proposition. Few fundamental aspects set the stage for a well-optimized website design process. 

• Domains

Your domain name plays a significant role in your online business visibility. You domain URL should be well-optimized and contain your targeted search terms. It should make sense and relates to what you do. All subdomains should correctly point to at the main website and redirect to a single canonical version of the site. Do not forget to mention your business location in the domain name. For instance, if you are based in the United Kingdom, you may name your site like “website.co.uk.” It will help local searches to find your site. Moreover, you will get a chance to rank high in local search by the targeted search terms. 

• Hosting

The quality of your hosting provider also matters. If your site is loading slowly, it makes your visitors unhappy. Bad user experience is directly associated with high bounce rate and low rank. So, if you have some problems with website loading and hosting, you need to improve them as soon as possible. You may check your site loading time using free Google Speed Test or another speed test available on the web. 

Your hosting should follow common sense rules. You should be in a place where your targeted audience is concentrated. You should be fast and user-friendly. You should be platform-specific if it required. 

• Content management system

The content management system your site is based on plays a significant role in your future business success. It is better to select well-known CMS that are specified for search engine optimization. For instance, WordPress is a good option for those who want to make SEO amendments and improvements on their site. It is wired up at a fundamental level in a way that Google can understand. It is not the perfect choice for most situations, but it is a good starting point for most businesses. So, you need to be sure that content management system you choose can meet your business needs. Do not make your choice purely based on your SEO company preferences. 

• Indexation

To understand your site, you should be aware what is it placed on the page content. It means that the biggest part of your site content should be text-based behind the scenes. You should avoid images, flash or videos. To read it well, you need to make your site content text-based. Be sure to talk in clear language about your business so the search crawlers can parse and understand what do you offer for them. 

• Link structure

If you want your site will be well-indexed, you need to create a well-established link structure. Internal linking is designed to help search crawlers to parse your site content beyond the home page. Your site navigation, search engine directives, and tools like XML sitemaps help Google parse your site and discover an updated or new content. 

• Website architecture

Your website should have a strict and well-organized structure to make it easy for both users and site crawlers to navigate it and find the required information as quickly as possible. As a rule website structure can be divided into high-level categories, subcategories, and individual pages. 

Some businesses may have a more profound approach to content structuring, while others may take a wide approach. Website architecture may depend on the business model, industry, the amount of content on a site, and other factors. What you should remember is that things should be organized in such a way that makes sense and simplifies navigation and discovery. Make sure your website visitors may find what they need in three clicks at maximum. 

• URLs

Content may also be indicated by URLs. Well-optimized URLs may provide more context for both humans and search engines. Each URL on your site should denote the place to where it points. For instance, Services - SEO - SEO audit should look like www.example.com/services/seo/audits/. It brings a definite sense and looks much better than www.example.com/s123/s1/75/. 

• Navigation

Website navigation is equally essential. When you have good website navigation, it helps search engines to solidify what each page or piece of content is about. Some businesses not clearly understand what navigation is and how it should be implemented on your site. Navigation is more than the menu at the top of your site. Navigation is a complex structured system that includes all parts of your site. It helps users to navigate your website and search for the information or product they need. Good navigation is crucial when it comes to big e-commerce projects that contain hundreds of thousands of pages. It can serve as a tool to raise awareness of the additional services and includes not just text link but content on all pages and in the templated design elements. 

Creating your site navigation, you should, first of all, think about your user's needs and preferences. Your website is a digital component that should perfectly execute the strategy from your marketing plan. The simplest your site navigation is, the better results you will get. Your site navigation should not make the user have to think. If your website visitors can’t find what they need on a site, they will return to the search and choose one of your niche competitors. 

• Website mobile adaptation

We live in the era of mobile devices. More than 87% of searches are conducted through mobile devices. Sites optimized for search engines should give equal consideration to the mobile layouts of their websites. Otherwise, they are risking to lose a significant part of their audience. These days simple mobile responsiveness is not enough for a strong online business presence. You need to create a full-fledged mobile version of your site as the most of your customers are using mobile as the first, and often the only device to interact with your business. You should implement professional design SEO services to create a user-friendly mobile version. Creating your mobile site version, keep in mind mobile user needs and desires, making it simple for them to navigate your site from their mobile devices.