How to conduct an advanced Amazon search?

Just like any other search engine systems, Amazon has some pitfalls when it comes to products rank. Amazon A9 algorithm is distinguished by its uniqueness and accuracy. It is designed to provide shoppers with the items that are most likely purchase. This algorithm governs what items show up, where, and in what order. Each Amazon customer receives its presentation of search results page. Amazon analyzes all product pages, indexing different traffic patterns and parsing listing content. To provide customers with the maximally relevant search results, Amazon researches their browse and selling history, distinguishing searching habits and shopping trends. 

Amazon ranking process can be divided into two primary stages. On the first stage, when a customer enters a query into a search box, Amazon pull all of the relevant search results from the catalog. Then the list of relevant search results is narrowed down according to the number of ranking factors such as Best Seller Rank, images quality, reviews, pricing policy, and so on. Despite the many ranking factors going into it, relevance for a query is determined by one significant thing - what is the customer most likely to purchase? So, if your competitors have better listings and selling history, they will most likely rank first higher than you. It is also why it is complicated to push your product listing up to the TOP when another company in your niche has been selling it for a long time. 

In this article, you will learn how to outsmart your competitors even if you are new to Amazon marketplace. We will discuss some advanced Amazon search tips that will help you to make your inventory visible to your potential customers. 

Advanced Amazon search tips to raise product listing rank 

• Make sure your products are in the right product category

There is an advanced category structure on Amazon platform. All products are divided into numerous categories and subcategories that help customers conduct comprehensive product research. The significance of correct product categorization can’t be underestimated on Amazon. When a user performs a search from the home page, Amazon parses all product categories to find matches. Sometimes Amazon changes the default search to the type of that product. That is why correct categorization of the products is your chance to put the products in front of your potential customers. If you are not correctly categorized on Amazon, you lose your visibility on refined and contingent searches. 

• Your product price should be competitive

Your pricing policy is a significant ranking indicator that helps Amazon to determine your position on search results page. Moreover, it is what users check first of all when they make their purchasing decision. Amazon shoppers can easily compare prices one a product they want. And in most cases, they select the lowest price on the market. However, excessively low prices make Amazon users suspicious. That is why a rate should correspond to the quality of the products you retail. Users are wary of scams. So they won’t buy too expensive, or too cheap inventory. 

You need to track average pricing on the products in your category, to provide your customers with a little bit lower price. You can gradually lower your price at least on $1 per week. In such a way you are more likely to get a lot of sales just by being the cheapest for the product.