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¿Cuáles son los mejores proveedores de servicios de SEO?

Cuando se trata de contratar una empresa de SEO de buena reputación para administrar su SEO, la mayoría de los propietarios de sitios web comienzan a sentirse frustrados, ya que no saben cómo encontrar la mejor opción para la variedad de diferentes propuestas. En este artículo, identificaremos las trampas comunes que debemos evitar y los consejos que debe tomar cuando se trata de seleccionar una agencia o consultor para optimizar su sitio para los motores de búsqueda.

Lo que necesita saber sobre SEO es que no es una inversión de una sola vez. Es solo el comienzo de la estrategia general de marketing web de su empresa. El SEO orgánico no es un proceso único para todos. Requiere una mejora constante y debe adaptarse a las necesidades específicas de su industria. Debería pensar que el SEO puede resolver todos sus problemas comerciales y atraer visitantes a la puerta de entrada de su empresa. SEO es solo una parte de una campaña de marketing sofisticada. Por lo tanto, debe ser seguido por otras estrategias de marketing y técnicas que lo ayudarán a aumentar la visibilidad de su marca en SERP.

Las empresas deben tener mucho cuidado al seleccionar los mejores servicios de SEO. Si el SEO es esencial para su negocio, entonces la elección de la empresa o consultor individual para contratar va a tener un impacto significativo en si obtendrá grandes resultados de optimización o no.

Primero analicemos qué errores deberíamos evitar al seleccionar una buena empresa de SEO para nuestra gestión de SEO.

Errores que debe evitar para buscar la agencia de SEO adecuada

  •  Usar Google como su filtro 

En la primera etapa de su campaña de investigación, la mayoría de los propietarios de sitios web insertan la consulta "Empresas de optimización TOP" en Google. Al obtener la lista de todas las posibles variantes de optimización, un buscador considera que una buena compañía de SEO hará un excelente trabajo al posicionarse en una posición alta para los términos de búsqueda de consultores de SEO o empresas de SEO. Todas las personas tienden a creer que todas las compañías número uno deberían aparecer en el TOP. Sin embargo, en realidad, es una historia diferente. La mayoría de los mejores proveedores de servicios de SEO, aquellos que tienen una gran demanda, los que hacen un excelente trabajo y obtienen excelentes referencias, no necesitan tener un alto puesto en la página de resultados de búsqueda de Google. No creen promociones adicionales porque están abrumados con los clientes. Sus clientes los derivan a sus amigos y socios, y muchas de estas personas derivan a otras personas a clientes potenciales para ellos.

Entonces, como resultado, termina con algunas de las heces aquí. Como las compañías de reglas que clasifican por palabras clave como "mejor SEO de comercio electrónico" o "servicios de optimización TOP en Nueva York", no son las mejores. Solo quieren verse como los mejores. De hecho, estas compañías sienten falta de clientes. Es por eso que concentran toda su energía en tratar de atraer a nuevos clientes que pagan. Por lo tanto, no confíe en Google ya que las mejores compañías de SEO filtran y realizan su investigación independiente.

  •  Trust TOP ranking de empresas SEO 

Personas que buscan consultas como "TOP SEO companies in the US" o "mejores servicios de SEO en New York "accederá a un sitio web que ofrece un rango de las llamadas mejores compañías de optimización. Hay tipos de fuentes web que son esencialmente solo agregadores. Es un esquema fraudulento según el cual los sitios web de clasificación hacen todo lo posible para clasificar términos de búsqueda como estos y luego venden los listados de clasificación a compañías y agencias de SEO. Por lo tanto, este esquema de pago por jugar es rentable para ellos, pero no es justo para usted como consumidor. No debe hacer su elección basándose en tales listados.

  •  Secret optimization sauce 

Una vez más, el error más común es cooperar con las compañías que mantienen en secreto su enfoque SEO. No puede haber secretos en SEO. Todo es claro como el cristal Una empresa cumple con las necesidades y objetivos de su negocio o utiliza un enfoque estándar para todas las empresas con un efecto mínimo. Debe rechazar tales propuestas de SEO ya que no le traerán ningún resultado positivo.

El proceso de selección de la mejor empresa de SEO

  •  Presupuesto y tarifas 

Lo principal que debe tener en cuenta antes de siquiera considerar las tarifas es cuánto puede gastar en su proceso de optimización. Los honorarios pueden variar drásticamente de una compañía a otra. Por lo tanto, es esencial tener en cuenta las cifras y encontrar una empresa de SEO confiable que pueda trabajar según su presupuesto.

Como regla, cooperar con especialistas SEO individuales es más rentable que cantar con una agencia. Entonces, si tiene un presupuesto limitado, puede externalizar su SEO.

Las compañías de optimización pueden solicitarle que pague por la página web, por hora, por proyecto o solicitar una cantidad predeterminada de dinero para cubrir el costo de su trabajo del mes.

Creo que la mejor opción de precios para las empresas es cuando los consultores de SEO cobran un porcentaje de los ingresos que una empresa gana como resultado de su trabajo. Este modelo de fijación de precios de SEO le da cierta confianza de que la empresa de SEO va a trabajar tan duro como pueda para usted.

Y finalmente, tenga en cuenta que SEO es un proceso continuo. Por lo tanto, debe saber cuánto le costará mantener el sitio una vez que se hayan realizado los cambios principales.

  •  Realización y verificación de antecedentes 

Al buscar la compañía de SEO, se dará cuenta de que la mayoría de ellos tienen buenos testimonios en sus páginas. Sin embargo, estos testimonios no son las referencias que le interesan, ya que se ven como las mejores historias de éxito de la empresa. Para comprender el valor real de la agencia de optimización, debe comprobar cómo se desempeña la empresa de SEO en todos los ámbitos. Para obtener esta información, debe contactarse con los clientes de la compañía anterior y preguntarles sobre su experiencia. Si el cliente con el que se está comunicando ha sido particularmente exitoso, pregúnteles cuánto pagaron para lograr ese éxito y cuánto tiempo les tomó.

Además, puede consultar diferentes servicios de revisión o Better Business Bureau para asegurarse de que la empresa con la que va a cooperar tenga una buena reputación.

Jake Brown
Great article! Really helpful tips for choosing the right SEO company. I've had some bad experiences in the past, so it's good to know what to look for now.
Emily Thompson
I totally agree, Jake. It's so important to do thorough research before hiring an SEO company. I've learned that the hard way too.
George Forrest
Thank you, Jake and Emily, for your positive feedback! I'm glad you found the tips helpful. If you have any specific questions or concerns about choosing an SEO company, feel free to ask.
Samuel Brooks
I've been considering hiring an SEO company but finding it difficult to choose one. Any recommendations on how to narrow down the options?
George Forrest
Hi Samuel! Choosing the right SEO company can be overwhelming due to the number of options available. Some things to consider are their experience, reputation, client portfolio, and the strategies they use. Also, don't forget to ask for references and past client feedback.
Leah Johnson
I'm a small business owner, and I want to improve my website's ranking. Are there any signs that indicate a company is not trustworthy?
George Forrest
Leah, it's important to be cautious when choosing an SEO company. Red flags include guarantees of instant results, lack of transparency in their strategies, and low prices that seem too good to be true. A reputable company will be open about their approach and provide realistic expectations.
Sophia Wright
I have a question for George. How long does it usually take to see noticeable SEO improvements after hiring a company?
George Forrest
Hi Sophia! The time it takes to see improvements in SEO can vary depending on factors like the competitiveness of your industry and the strategies implemented. Generally, it takes a few months to start seeing noticeable changes, but long-term results require ongoing efforts.
Brian Hughes
I've heard that SEO companies that guarantee top rankings tend to use unethical practices. Is that true?
George Forrest
Brian, it's important to be cautious of companies that make such guarantees. Achieving top rankings in search engines is a complex process that requires ethical and legitimate strategies. Be skeptical of any company that promises immediate top rankings or uses black hat techniques.
Olivia Davis
I've been contacted by several SEO companies via email offering their services. How can I know if they are legitimate or just spam?
George Forrest
Olivia, it's always a good idea to research the companies contacting you before engaging with them. Check their website, read reviews, and look for any signs of legitimacy. Legitimate companies usually have a professional online presence and provide specific information about their services.
Andrew Turner
It's amazing how SEO can make such a difference in website visibility. I've seen my business grow significantly after investing in SEO. Highly recommend it!
George Forrest
That's fantastic, Andrew! Investing in SEO can indeed have a significant impact on website visibility and business growth. Thanks for sharing your positive experience!
Lily Moore
I appreciate the tips shared in this article. SEO is so crucial for online businesses, and finding the right company is key. Thanks for the valuable insights!
George Forrest
You're welcome, Lily! I'm glad you found the tips valuable. Feel free to reach out if you have any further questions or need more information.
David Anderson
I've had some terrible experiences with SEO companies that promised the moon but delivered nothing. It's really challenging to find a trustworthy one.
Emma Clark
David, I completely understand your frustration. It's crucial to do thorough research, read reviews, and ask for references before hiring an SEO company. Don't hesitate to ask them tough questions to assess their expertise and reliability.
George Forrest
David, Emma is absolutely right. Taking the time to research and ask the right questions can help you avoid those bad experiences. Remember, a reputable SEO company will be transparent and provide evidence of their success.
Daniel White
I'm new to SEO and want to learn more. Are there any online resources you recommend, George?
George Forrest
Daniel, there are plenty of online resources available to learn more about SEO. You can start with reputable websites like Moz, Search Engine Journal, and SEMrush. They offer a wealth of information and guides for beginners and industry professionals.
Sophie Hall
What are some common pricing models for SEO services? I've seen companies with different approaches, and I'm not sure which one is best.
George Forrest
Sophie, SEO companies usually offer pricing models based on monthly retainers, hourly rates, or per-project fees. The best approach depends on your specific needs and budget. Monthly retainers are common for ongoing SEO efforts, while per-project fees may be suitable for one-time optimization projects.
Maxwell Brown
I've been burned by SEO companies that used black hat techniques, which ultimately hurt my website's ranking. What are some warning signs that a company is using unethical practices?
George Forrest
Maxwell, it's unfortunate that you had to go through that experience. Warning signs of unethical SEO practices include keyword stuffing, hidden text or links, buying backlinks, and creating low-quality content. A reputable company will focus on organic SEO techniques that prioritize user experience and quality content.
Victoria Lee
Is it necessary for every business to hire an SEO company? Can't we do it ourselves?
George Forrest
Victoria, while it's possible to do SEO yourself, hiring an experienced SEO company can bring significant expertise and save you time and effort. They can provide insights, develop effective strategies, and stay updated with the latest industry trends. However, if you have the knowledge and resources, doing it in-house is an option.
Jackie Turner
I've heard about the importance of link building for SEO. Can you explain how it works and why it's crucial?
George Forrest
Jackie, link building is an essential aspect of SEO. It involves acquiring high-quality inbound links from reputable websites to your own site. These links act as a vote of confidence for search engines, improving your website's authority and visibility. Quality link building helps drive organic traffic and boosts search rankings.
Ethan Miller
How can we measure the success of an SEO campaign? Are there any metrics to track?
George Forrest
Ethan, there are various metrics to track the success of an SEO campaign. Some important ones include organic traffic growth, keyword rankings, conversion rates, backlink profile, and engagement metrics like bounce rate and time on page. These metrics provide insights into the effectiveness of your SEO efforts.
Blake Adams
I've read about white hat SEO, black hat SEO, and gray hat SEO. Can you explain the differences and which one is best?
George Forrest
Blake, white hat SEO refers to ethical and legitimate strategies that comply with search engine guidelines. Black hat SEO involves unethical practices that try to manipulate search engine rankings. Gray hat SEO falls in between, using techniques that may not be explicitly against guidelines but can still be risky. It's best to focus on white hat SEO for long-term success and sustainability.
Natalie Green
What are your thoughts on outsourcing SEO to overseas companies? Can they provide quality services?
George Forrest
Natalie, outsourcing SEO to overseas companies can be a valid option, but it requires careful evaluation. While overseas companies may offer lower prices, it's important to consider factors like language barriers, cultural differences, and the ability to provide transparent communication and quality results. Local companies may offer more personalized and reliable services.
Anna Parker
I've seen conflicting information about the impact of social media on SEO. Does social media activity really affect search rankings?
George Forrest
Anna, social media activity indirectly affects SEO by increasing brand visibility, driving traffic to your website, and building relationships. While social media signals don't have a direct impact on search rankings, they can contribute to overall online presence, which in turn can influence search engine visibility.
Matthew Turner
Are there any specific industries that SEO companies specialize in? Or can they work with any type of business?
George Forrest
Matthew, most SEO companies can work with businesses across various industries. However, some companies may have specific expertise or experience in certain industries. When considering an SEO company, it can be beneficial to choose one that has worked with businesses in your industry to ensure they understand the unique requirements and challenges.
Sarah Collins
I've noticed that SEO prices can vary widely between companies. What factors contribute to these price differences?
George Forrest
Sarah, SEO pricing can vary depending on factors like the scope of work, competition level in your industry, the size of your website, the experience and reputation of the SEO company, and the specific services included in the package. Companies that offer tailored strategies and comprehensive services may have higher prices.
Tyler Scott
What should I expect from an initial consultation with an SEO company? Are there any specific questions I should ask?
George Forrest
Tyler, an initial consultation with an SEO company is an opportunity to discuss your goals, current website status, and expectations. You can ask questions about their experience, strategies, reporting process, and case studies. It's important to gauge their understanding of your business and assess whether their approach aligns with your objectives.
Laura James
How often should I expect to receive reports or updates from the SEO company once I hire them?
George Forrest
Laura, the frequency of reports or updates from an SEO company can vary. Typically, companies provide monthly or quarterly reports that detail the progress, key metrics, and the implemented strategies. Regular communication is crucial to keep track of the campaign, so it's essential to discuss reporting expectations before hiring a company.
Joshua Harris
I've heard that SEO is a long-term strategy. Is it worth investing in for businesses looking for immediate results?
George Forrest
Joshua, SEO indeed requires a long-term perspective as it aims to improve organic visibility over time. While it may not provide immediate results like paid advertising, investing in SEO is still worthwhile as it can bring sustainable growth, long-term visibility, and cost-effective results. It's a strategic investment that can yield significant returns.
Isabella Wood
Does the size of a company matter when choosing an SEO company? Are there any advantages to working with larger agencies?
George Forrest
Isabella, the size of a company doesn't necessarily determine its effectiveness as an SEO provider. Larger agencies may have more resources and a diverse team, but smaller agencies can also offer personalized attention and flexibility. The most important factor is finding a company that understands your business goals and can deliver tailored solutions.
Owen Wright
I've seen some SEO companies that offer guarantees for top rankings. Should I trust those guarantees?
George Forrest
Owen, it's important to be cautious with companies that make guarantees for top rankings. Search engine algorithms are complex, and achieving top rankings is influenced by various factors. A reputable SEO company will provide realistic expectations, transparent strategies, and a focus on long-term success rather than empty guarantees.
Sophie Robinson
How can I assess the ROI (Return on Investment) of an SEO campaign?
George Forrest
Sophie, calculating the ROI of an SEO campaign involves tracking key metrics like organic traffic, conversion rates, and revenue generated. By comparing the results against the investment made, you can determine the effectiveness of the campaign. It's important to set clear goals and establish tracking mechanisms to accurately measure ROI.
Leo Young
I've seen some SEO companies that claim to have special relationships with search engines. Are these claims legitimate?
George Forrest
Leo, be cautious with claims of special relationships with search engines. Valid SEO companies follow industry best practices and guidelines set by search engines. While some agencies may have certifications or partnerships with search engines, it's ultimately the quality and effectiveness of their strategies that matter.
Nathan King
I've seen some SEO companies that offer a free trial or guarantee results. Are these offers reliable?
George Forrest
Nathan, free trials or guarantees can be tempting, but it's important to approach them with caution. Reputable SEO companies may offer consultation or audits to assess your website but be skeptical of companies that promise instant results or free trials without any reasonable terms or conditions.
Emily Taylor
How can I find an SEO company that aligns with my brand's values and understands my target audience?
George Forrest
Emily, finding an SEO company that aligns with your brand's values and understands your target audience requires research and communication. Look for companies that emphasize a collaborative approach, have experience in your industry, and demonstrate an understanding of your brand's unique positioning. Ask about their strategies for targeting specific audiences and tailoring SEO efforts accordingly.
Luke Walker
I've noticed that content creation is an important aspect of SEO. Can an SEO company help with content development?
George Forrest
Luke, absolutely! Many SEO companies offer content development services as part of their SEO packages. They can help with keyword research, content strategy, and creating high-quality, optimized content that aligns with your SEO goals. Content is a crucial element in driving organic traffic and engaging website visitors.
Amy Harris
How do I determine the right SEO budget for my business?
George Forrest
Amy, determining the right SEO budget depends on several factors, including the size of your business, competition level, marketing goals, and the specific services needed. It's important to align your budget with realistic expectations and the potential ROI. Discussing your goals and requirements with SEO companies can help you get a better understanding of the budget needed.
James Davis
Is it possible to switch SEO companies if I'm not satisfied with the results or service?
George Forrest
James, it is possible to switch SEO companies if you're not satisfied. Before making the switch, assess the reasons for dissatisfaction and communicate your concerns with your current company. However, be aware that SEO is a long-term process, and it may take time to see the full impact of changes or new strategies implemented.
Abigail Turner
Are there any industry certifications or qualifications that I should look for when choosing an SEO company?
George Forrest
Abigail, industry certifications and qualifications can indicate the expertise and commitment of an SEO company. Look for certifications like Google Partner, Bing Ads, or industry-specific accreditations. However, it's important to consider these as additional factors and not the sole criteria for choosing an SEO company.
Henry White
I've seen some companies offering guaranteed results or money-back guarantees. Is it common in the SEO industry?
George Forrest
Henry, guarantees for results or money-back are not very common in the SEO industry. Achieving and sustaining top rankings depends on various factors beyond an SEO company's control. Reputable companies focus on providing effective strategies, transparent reporting, and realistic expectations rather than making unrealistic promises.
Ava Thompson
I've heard about on-page and off-page SEO. Can you explain the differences and which one is more important?
George Forrest
Ava, on-page SEO refers to optimizing elements within your website, like content, meta tags, and internal linking. Off-page SEO involves external factors like backlinks and social signals. Both are important for a comprehensive SEO strategy. On-page optimization lays the foundation, while off-page efforts like link building help improve authority and visibility.
Dylan Wilson
I've seen some companies claiming to have insider knowledge of search engine algorithms. Is that even possible?
George Forrest
Dylan, search engine algorithms are complex and continuously updated. While SEO professionals stay informed about algorithm changes and ranking factors, claiming to have insider knowledge of the algorithms is often exaggerated. Reputable companies focus on following best practices, improving user experience, and adapting strategies as the industry evolves.
Ella Mitchell
How can I assess the expertise and credibility of an SEO company before hiring them?
George Forrest
Ella, assessing the expertise and credibility of an SEO company involves several steps. Look for their client portfolio and case studies to see their track record of success. Check online reviews, testimonials, and references to gauge client satisfaction. Ask specific questions about their strategies, years of experience, and ongoing industry education.
Isaac Lewis
Can SEO really help my business if I'm mainly focused on local customers?
George Forrest
Isaac, SEO can indeed help businesses targeting local customers. Local SEO focuses on optimizing your online presence for local searches and attracting customers in your geographical area. It involves strategies like local keyword targeting, creating location-specific landing pages, and optimizing Google My Business listings.
Chloe Hill
What are some common mistakes businesses make when choosing an SEO company?
George Forrest
Chloe, some common mistakes businesses make when choosing an SEO company include not doing enough research, solely relying on price as the deciding factor, not asking for references or past client feedback, and falling for unrealistic promises. Taking the time to thoroughly evaluate companies and asking the right questions can help avoid these mistakes.
Alex Turner
I've seen some companies offering a range of SEO packages. How do I determine which package is best for my business?
George Forrest
Alex, determining the best SEO package for your business depends on factors like your goals, budget, and the scope of work required. Consider your current website status, competition level, and the specific services offered in each package. A consultation with an SEO company can help identify the best package based on your unique needs.
Isabella Walker
How important is technical SEO when choosing an SEO company?
George Forrest
Isabella, technical SEO plays a crucial role in the overall optimization of a website. Issues like site speed, mobile-friendliness, crawlability, and indexability impact user experience and search engine visibility. While technical SEO may not be the sole deciding factor, it's important to choose an SEO company that understands and can address technical optimization.
Sophia Moore
I'm concerned about the risks of penalties from search engines due to unethical SEO practices. How can I ensure the company I hire follows ethical guidelines?
George Forrest
Sophia, ensuring the SEO company follows ethical guidelines is crucial to avoid penalties. Ask about their approach to link building, content creation, and optimization techniques. A reputable company will prioritize sustainable and user-centric strategies, comply with search engine guidelines, and keep up with industry updates to mitigate any potential risks.
Joshua Wilson
Is it necessary to sign a contract with an SEO company? Can't we work on a project basis?
George Forrest
Joshua, signing a contract with an SEO company provides clarity and ensures both parties understand the agreed-upon scope of work, deliverables, and expectations. While project-based work can be an option for specific optimization tasks, an ongoing relationship through a contract often provides better long-term results and accountability.
Mia Hill
I've seen some companies that offer SEO guarantees like 'money-back if not satisfied.' Are these guarantees reliable?
George Forrest
Mia, guarantees like 'money-back if not satisfied' can be appealing, but it's important to review the terms and conditions and assess the company's credibility. Reputable companies focus on delivering transparent results rather than relying on guarantees. Look for case studies, client testimonials, and a proven track record to gauge reliability.
Harry Reed
Is it common for SEO companies to outsource their work to other countries?
George Forrest
Harry, some SEO companies do outsource certain aspects of their work to other countries. While outsourcing itself is not inherently negative, it's important to consider the quality of work, potential language barriers, and the ability to maintain effective communication. Transparency about outsourcing practices is key in building trust with clients.
Emily Turner
What are some warning signs I should look out for when considering an SEO company?
George Forrest
Emily, warning signs when considering an SEO company include guarantees of immediate results, lack of transparency in explaining their strategies, negative reviews or complaints from past clients, and subpar communication or responsiveness. Trust your instincts and thoroughly evaluate a company before making a decision.
Liam Ward
I'm interested in learning more about the tools and software used by SEO companies. Can you recommend any?
George Forrest
Liam, there are numerous SEO tools and software available to aid agencies in their work. Some popular ones include SEMrush, Ahrefs, Moz, Google Analytics, and Screaming Frog. However, the specific tools used may vary among companies based on their preferences and needs.
Victoria Wright
What are some common misconceptions about SEO that businesses should be aware of?
George Forrest
Victoria, common misconceptions about SEO include the belief that it provides instant results, guarantees top rankings, or that it's a one-time effort. SEO is an ongoing process that requires time, consistent efforts, and adaptation to changes. It's important to understand the realities of SEO to set realistic expectations.
Chris Nelson
I've heard conflicting opinions about the impact of social signals on SEO. Can you clarify?
George Forrest
Chris, social signals like shares, likes, and comments indirectly impact SEO. While they don't have a direct effect on search rankings, they contribute to brand visibility, user engagement, and referral traffic. Social media activity helps foster an online presence that can positively influence SEO efforts.
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