What are the best SEO services providers?

When it comes to hiring a reputable SEO company to manage your SEO, most website owners start feeling frustrated as they do not know how to find the best option for the variety of different proposals. In this article, we will identify the common pitfalls to avoid and advice to take when it comes to selecting an agency or consultant to optimize your site for search engines. 

What you need to understand about SEO is that it is not a one-time investment. It is only the beginning of your company’s overall web marketing strategy. Organic SEO is not a one size fits all process. It requires constant improvement and needs to be tailored to your specific industry needs. You should think that SEO can solve all your business problems and attract visitors to your company's front door. SEO is only a part of a sophisticated marketing campaign. So it should be followed up by other marketing strategies and techniques that will help you to increase your brand visibility on SERP. 

Businesses should be extremely careful selecting the best SEO services. If SEO is essential to your business, then the choice of company or individual consultant to hire is going to have a significant impact on whether you get great optimization results or not. 

Let us first discuss what mistakes should we avoid selecting a good SEO company for our SEO management.

Mistakes that you need to avoid searching for suitable SEO agency

• Using Google as your filter

On the first stage of their research campaign, most website owners insert “TOP optimization companies” query in Google. Obtaining the list of all possible optimization variants, a searcher thinks that a good SEO company will do a great job ranking high for SEO company or SEO consultant search terms. All people tend to believe that all number-one companies should be shown up at the TOP. However, in reality, it is a different story. Most of the best SEO service providers, the ones that are in high demand, the ones that do consistently great work and get great referrals, they do not need to rank high on Google search results page. They do not believe additional promotion s they are overwhelmed with clients. Their clients refer them to their friends and partners, and lots of these people refer other folks to potential clients to them. 

So, as a result, you end up with some of the dregs here. As rule companies that rank by keywords like “best ecommerce SEO” or “TOP optimization services in New York,” are not the best. They just want to look like the best. In fact, theses companies feel lack of customers. That is why they concentrate all their energy on trying to attract new paying customers. So, do not rely on Google as on the best SEO companies filter and conduct your independent research. 

• Trust TOP SEO companies ranking

People who search for queries like “TOP SEO companies in the US” or “best SEO services in New York” will get to a website that provides a rank of so-called best of the best optimization companies. There are types of web sources that are essentially just aggregators. It is a fraudulent scheme according to which ranking websites make all possible to rank for search terms like these and then sell those ranking listings to SEO companies and agencies. So, this pay-to-play scheme is profitable to them, but not fair for you as a consumer. You should not make your choice based on such listings. 

• Secret optimization sauce

Once more common mistake is to cooperate with the companies that keep in secret their SEO approach. There cannot be any secrets in SEO. Everything is crystal clear. A company either meets your business needs and goals or use a standard approach to all businesses bringing a minimal effect. You should reject such SEO proposals as they won’t bring you any positive results. 

The process of selecting the best SEO firm

• Budget and fees

The primary thing you need to take into account before you even look at fees is how much you can afford to spend on your optimization process. Fees can drastically vary from one company to another. So, it is essential to keep figures in mind and find a reliable SEO firm that can work on your budget. 

As a rule, cooperating with individual SEO specialists is more cost-effective than singing with an agency. So, if you have a limited budget, you can outsource your SEO. 

Optimization companies may ask you to pay by the webpage, by the hour, project, or ask for a predetermined amount of money to cover the cost of their work for the month. 

I think that the best pricing option for business is when SEO consultants charge for a percentage of the revenue a company earns as a result of their work. This SEO pricing model gives some confidence that the SEO firm is going to work as hard as they can for you. 

And finally, keep in mind that SEO is an ongoing process. So, you need to know how much it will cost to maintain the site once the major changes have been made.  

• Performing and background check

Searching for the SEO company, you will face that most of them have good testimonials on their pages. However, these testimonials are not the referrals you are interested in since they look like company’s biggest success stories. To understand the real value of the optimization agency you need to check how SEO firm performs across the board. To get this information you need to contact with previous company’s clients and ask them about their experience. If the client you are communicating with has been particularly successful, ask them how much they paid to achieve that success and how long did it take for them. 

Moreover, you can check different review services or Better Business Bureau to make sure the firm you are going to cooperate with has a good reputation.