Stop guessing what′s working and start seeing it for yourself.
Login o registrazione
Q&A
Question Center →

Como fazer uma auditoria de SEO de comércio eletrônico frutífera?

Mais comumente, empresários novatos de comércio eletrônico ainda podem perder a maior parte das diferentes oportunidades para melhorar sua visibilidade online nos resultados de pesquisa do Google. Muitas dessas perspectivas descobertas podem ser facilmente descobertas através da aplicação de uma auditoria de SEO de comércio eletrônico no tempo. Colocando-o em inglês simples, e se você pudesse enfrentar todos os seus problemas de otimização de pesquisa no local, bem como problemas de conversão de forma proativa? Por exemplo, antes de iniciar investimentos substanciais em desenvolvimento de conteúdo, promoção de mídia social ou anúncios de pagamento por clique?

ecommerce seo audit

Abaixo vou ilustrar como obter um impressionante progresso para a sua loja de envio de drop com base em comércio eletrônico com auditoria de SEO. Não dizer que agora o gerenciamento de uma auditoria de SEO apropriada se tornou UM DETO para cada projeto online moderno, na verdade desconsiderando qualquer componente comercial ou área do setor.

Vamos agir de forma proativa e preparar uma lista de verificação para uma auditoria de SEO de comércio eletrônico padrão. Para evitar que, literalmente, esmagado por muitas métricas diferentes reveladas pela auditoria, sugiro priorizar tudo com antecedência. Dessa forma, abaixo vem o que você deve concentrar-se em primeiro lugar:

  • Problemas de visibilidade

As questões de visibilidade direta geralmente são rooteando de erros de página e falhas redireciona. Uma vez que sua auditoria de SEO de comércio eletrônico esteja concluída, você deve examinar todos os seus redirecionamentos para corrigir todos os links internos que levam a 404 páginas e atualizar os links internos que se aplicam aos redirecionamentos.

A visibilidade on-line pode ser afetada por bloqueio páginas também, então você também deve revisá-las com um breve aviso. Note, no entanto, que, às vezes, páginas bloqueadas individualmente também podem ser feitas de propósito. Além disso, verifique seus arquivos robots.txt e corrija quaisquer outros problemas que você possa encontrar.

  • Metadados defeituosos

Considerando que cada página da Web precisa um título de som e uma descrição adequada para ser exibido bem entre os principais resultados de pesquisa, verifique se você tem tudo no lugar certo. Se for detectado, assegure-se de corrigir todos os metadados duplicados, pois pode ser um sinal de baixa qualidade para reduzir seus rankings.

Verifique suas descrições de meta e certifique-se de que eles estão cheios o suficiente para ter uma palavra-chave ou frase-chave relevante. Ao contrário das descrições de meta, seus títulos com palavras-chave nunca devem ser muito longos. Caso contrário, eles podem ser parcialmente cortados para exibir nos SERPs.

  • Conteúdo

Mais uma vez, comece com a fixação de qualquer conteúdo duplicado. Em seguida, verifique o resto das páginas da Web de alto desempenho para obter um volume de conteúdo inteiramente suficiente, pois às vezes a falta de conteúdo rico (mesmo para descrições de produtos, listas de categorias, etc.) pode ser reconhecida como um sinal negativo para os motores de busca.

  • Links

Revise todos os links quebrados, pois não só afetam a boa experiência do usuário, mas às vezes podem levar a páginas com um alto potencial não desenvolvido. Além disso, certifique-se de que não está faltando nenhum link Alt. Note-se que eles também podem ser um efeito residual da manutenção padrão do site.

seo audit

  • Problemas semânticos

Certifique-se de que seu conteúdo tenha uma estrutura semântica adequada e verifique se você está fazendo uso completo dos títulos. E não se esqueça de utilizar schema.org, para que seu site seja bem visto nos SERPs com ricos fragmentos.

Frank Abagnale
Thank you all for taking the time to read my article on Ecommerce SEO Auditoria. I hope you found it helpful. Please feel free to leave any comments or questions below.
Michael Smith
Great article, Frank! SEO audit is crucial for any ecommerce website to improve their search engine rankings and visibility.
Jessica Williams
Hi Frank, thanks for sharing this informative post. Can you please provide some tips on how to conduct an effective SEO audit for ecommerce websites?
Frank Abagnale
Hi Jessica, glad you found the article informative. When conducting an SEO audit, make sure to analyze your website's structure, check for technical issues, optimize your content, focus on keyword research, and monitor your performance regularly. These are some essential steps to get you started.
David Johnson
Frank, what are some common SEO mistakes that ecommerce sites make that should be avoided?
Frank Abagnale
Hey David, good question! One common mistake is having duplicate content across multiple product pages. It's important to create unique and informative descriptions for each product. Another mistake is neglecting mobile optimization, as mobile traffic is significant for ecommerce websites. Lastly, ignoring the importance of page load speed can negatively affect user experience and search engine rankings.
Anna Garcia
Thanks for the article! Frank, could you provide some insights on how to optimize product images for better SEO?
Frank Abagnale
Hi Anna! Optimizing product images is crucial for SEO. Make sure to use descriptive filenames and include relevant keywords in alt tags. Compress the images to improve page load time, but without compromising quality. Also, consider using image sitemaps to help search engines understand and index your images properly.
Mark Wilson
Frank, how does social media impact ecommerce SEO?
Frank Abagnale
Hi Mark! Social media can have a positive impact on ecommerce SEO. It can help drive traffic to your website, increase brand visibility, and improve user engagement. Social signals, such as likes, shares, and comments on social media platforms, can also indirectly influence search engine rankings.
Emily Thompson
Frank, what are your thoughts on the importance of backlinks for ecommerce SEO?
Frank Abagnale
Hey Emily! Backlinks are essential for ecommerce SEO. They serve as a vote of confidence from other websites, indicating that your content is valuable and trustworthy. However, it's crucial to focus on quality rather than quantity. Natural and high-quality backlinks can significantly improve your search engine rankings.
Sarah Clark
Frank, can you recommend any tools for conducting an SEO audit specifically for ecommerce websites?
Frank Abagnale
Hi Sarah! There are several great tools available for conducting an SEO audit for ecommerce websites. Some popular ones include SEMrush, Moz, Ahrefs, and Google Search Console. Each tool offers different features and insights, so I recommend trying them out to see which one fits your requirements best.
Andrea Wilson
Frank, thank you for sharing these valuable tips. I'll definitely implement them for my ecommerce website.
Frank Abagnale
You're welcome, Andrea! I'm glad you found the tips valuable. Best of luck with optimizing your ecommerce website.
Jason Davis
Frank, excellent article! SEO audits can really make a difference in the success of an ecommerce website.
Frank Abagnale
Thank you, Jason! Indeed, SEO audits are crucial for identifying areas of improvement and maximizing the performance of ecommerce websites.
Amanda Rodriguez
Frank, what are some common issues that an ecommerce SEO audit can uncover?
Frank Abagnale
Hi Amanda! An ecommerce SEO audit can uncover various issues such as broken links, duplicate content, missing meta tags, slow page load speed, improper use of header tags, poor mobile optimization, and inadequate keyword usage. Addressing these issues can significantly improve your website's SEO performance.
Matthew Turner
Frank, I enjoyed reading the article. How often should an ecommerce website perform an SEO audit?
Frank Abagnale
Hi Matthew! It's recommended to perform regular SEO audits for an ecommerce website, ideally every three to six months. This will help you stay updated with any changes in search engine algorithms, identify new optimization opportunities, and ensure ongoing SEO success.
Sophia Martinez
Frank, thanks for the insightful article! How can we measure the success of ecommerce SEO after conducting an audit?
Frank Abagnale
Hi Sophia! After conducting an ecommerce SEO audit, you can measure its success by monitoring key metrics such as organic search traffic, keyword rankings, conversion rates, bounce rates, and overall website visibility. Keeping a close eye on these metrics will help you assess the effectiveness of your SEO efforts and make any necessary adjustments.
Robert Adams
Frank, do you have any recommendations on how to optimize product pages for better SEO?
Frank Abagnale
Hey Robert! Optimizing product pages is vital for ecommerce SEO. Some key tips include writing unique and compelling product descriptions, optimizing your titles and meta tags with relevant keywords, adding customer reviews and ratings, using high-quality images with descriptive alt tags, and ensuring easy navigation and a smooth user experience.
Michael Smith
Frank, thanks again for this valuable article. You've shared some really practical tips for ecommerce SEO.
Anna Garcia
Frank, your article has inspired me to conduct an SEO audit for my ecommerce site. Thank you for the guidance!
Sarah Clark
Frank, I appreciate your recommendations on SEO audit tools. I'll definitely check them out.
Jason Davis
Frank, your expertise in SEO shines through in this article. Thank you for sharing your knowledge!
Emily Thompson
Frank, your insights on the importance of backlinks are spot on. Thank you for emphasizing their significance!
Amanda Rodriguez
Frank, your explanation of common issues uncovered in an SEO audit was enlightening. Thank you for sharing your expertise!
Matthew Turner
Frank, your recommendation on the frequency of SEO audits is helpful. I'll make sure to adhere to it for my ecommerce site.
Sophia Martinez
Frank, your advice on measuring the success of ecommerce SEO after an audit is practical. Thank you for the guidance!
Robert Adams
Frank, your tips on optimizing product pages for better SEO are invaluable. Thank you for sharing your expertise!
Eric Turner
Great article, Frank! The importance of SEO in ecommerce cannot be overstated.
Stephanie Collins
I really enjoyed reading your article, Frank! SEO is a game-changer for ecommerce businesses.
William Martinez
Frank, thank you for sharing these valuable insights on ecommerce SEO audits.
Linda Thompson
Excellent article, Frank! SEO plays a vital role in the success of an ecommerce website.
Alexandra Collins
Frank, your article provides a comprehensive overview of SEO audits for ecommerce sites. Thank you for sharing your expertise!
Daniel Smith
Frank, your tips on SEO audit tools are helpful. I'll definitely consider using SEMrush for my ecommerce site.
Brooke Wilson
Frank, your insights on the impact of social media on ecommerce SEO are spot on. Thank you for emphasizing its significance!
Michael Turner
Frank, I've learned a lot from your article about ecommerce SEO audits. Thank you for sharing your knowledge!
Olivia Adams
Thanks for the informative article, Frank! SEO is essential for ecommerce websites to succeed in the competitive online market.
Sophie Johnson
Frank, your advice on how to optimize product images for better SEO is practical and actionable. Thank you for sharing your expertise!
William Garcia
Frank, as an ecommerce business owner, I found your article highly insightful. Thank you for sharing your knowledge on SEO audits!
Erica Davis
Frank, your article has inspired me to focus more on SEO for my ecommerce website. Thank you for the valuable tips!
Christina Wilson
Great article, Frank! SEO audits are a must for ecommerce websites to stay competitive in the digital landscape.
Nicole Thompson
Frank, your insights on common SEO mistakes made by ecommerce sites are helpful. Thank you for highlighting them!
Daniel Turner
Frank, your article serves as a valuable resource for ecommerce businesses looking to improve their SEO performance.
Brooke Clark
Frank, thanks for sharing practical tips on conducting an effective SEO audit for ecommerce websites.
Oliver Garcia
Frank, your tips on how to optimize product pages for better SEO are actionable and insightful. Thank you for sharing your expertise!
Henry Collins
Excellent article, Frank! SEO audits are essential for ecommerce websites to achieve optimal search engine rankings.
Violet Martinez
Frank, your article has provided me with valuable insights into ecommerce SEO audits. Thank you for sharing your expertise!
Leo Thompson
Frank, thank you for emphasizing the importance of backlinks in ecommerce SEO. Your article was enlightening!
Isabella Davis
Frank, your article has motivated me to conduct an SEO audit for my ecommerce site. Thank you for the guidance!
James Clark
Frank, your insights on measuring the success of ecommerce SEO after an audit are valuable. Thank you for sharing your expertise!
Claire Wilson
Thanks for the informative article, Frank! I'll be sure to optimize my product pages for better SEO.
Henry Adams
Frank, your article has provided a clear overview of conducting an SEO audit specifically for ecommerce websites. Thank you for sharing your knowledge!
Victoria Martinez
Frank, thank you for the practical tips on optimizing product images for better SEO. Your article was highly informative!
Michael Turner
Frank, your expertise in SEO is evident in this article. Thank you for sharing your knowledge with the community!
Emily Collins
Frank, your article has inspired me to conduct a thorough SEO audit for my ecommerce website. Thank you for the motivation!
Oliver Turner
Great article, Frank! SEO audits are essential for ecommerce websites to improve their online visibility.
Claire Garcia
Frank, your comprehensive explanation of ecommerce SEO mistakes to avoid is invaluable. Thank you for sharing your expertise!
Liam Martinez
Frank, your article serves as a valuable guide for ecommerce businesses looking to enhance their SEO strategies.
Hannah Adams
Frank, thank you for providing recommendations on SEO audit tools. I'll definitely try SEMrush for my ecommerce site.
Caleb Collins
Frank, your insights on the impact of social media on ecommerce SEO are spot on. Thank you for emphasizing its significance!
Isaac Martinez
Frank, your article has enlightened me on the importance of conducting SEO audits for ecommerce websites. Thank you for sharing your knowledge!
Elizabeth Turner
Frank, your tips on the importance of backlinks in ecommerce SEO are helpful. Thank you for highlighting their significance!
Oscar Wilson
Great article, Frank! SEO audits are a vital component of successful ecommerce strategies.
Grace Davis
Frank, your advice on how to optimize product pages for better SEO is practical and actionable. Thank you for sharing your expertise!
Lucas Adams
Frank, your article has provided me with valuable insights into conducting SEO audits for ecommerce websites. Thank you for sharing your expertise!
Bella Wilson
Frank, thank you for emphasizing the significance of SEO in the success of ecommerce websites. Your article was informative!
Aaron Garcia
Frank, your article has inspired me to focus more on SEO for my ecommerce business. Thank you for the valuable tips!
Olivia Thompson
Excellent article, Frank! SEO audits are essential for ecommerce websites to achieve top search engine rankings.
Blake Collins
Frank, your insights on conducting an effective SEO audit for ecommerce websites are valuable. Thank you for sharing your expertise!
Hannah Davis
Frank, thanks for providing practical tips on optimizing product images for better SEO. Your article was highly informative!
Caleb Martinez
Frank, as an ecommerce business owner, I found your article highly insightful. Thank you for sharing your knowledge on SEO audits!
Ruby Collins
Frank, your article has motivated me to focus more on SEO for my ecommerce website. Thank you for the valuable tips!
Ethan Wilson
Excellent article, Frank! SEO audits are crucial for ecommerce websites to gain a competitive edge.
Sofia Davis
Frank, your comprehensive explanation of common SEO mistakes made by ecommerce sites is invaluable. Thank you for sharing your expertise!
Jackson Thompson
Frank, your article serves as a valuable resource for ecommerce businesses aiming to improve their SEO performance.
Scarlett Adams
Frank, thanks for the practical tips on conducting an effective SEO audit for ecommerce websites.
Leo Martinez
Frank, your insights on how to optimize product pages for better SEO are actionable and insightful. Thank you for sharing your expertise!
Piper Wilson
Great article, Frank! SEO audits are essential for ecommerce websites to maximize their online presence.
Joseph Davis
Frank, your expertise in SEO is evident in this article. Thank you for sharing your knowledge with the community!
Vivian Collins
Frank, your article has inspired me to conduct a comprehensive SEO audit for my ecommerce site. Thank you for the motivation!
Leo Turner
Excellent article, Frank! SEO audits are vital for ecommerce websites looking to enhance their search engine visibility.
Samantha Garcia
Frank, your insights on common issues uncovered in an SEO audit were eye-opening. Thank you for sharing your expertise!
Samuel Thompson
Frank, your recommendation on the frequency of SEO audits is helpful. I'll make sure to adhere to it for my ecommerce site.
Valentina Rodriguez
Frank, your advice on measuring the success of ecommerce SEO after conducting an audit is practical. Thank you for the guidance!
Max Adams
Frank, your tips on optimizing product pages for better SEO are invaluable. Thank you for sharing your expertise!
Brooklyn Wilson
Frank, your insights on the significance of backlinks in ecommerce SEO are spot on. Thank you for emphasizing their importance!
Peyton Davis
Frank, your article provides a comprehensive overview of effective SEO audits for ecommerce sites. Thank you for sharing your expertise!
Kaylee Thompson
Frank, thanks for the valuable article on conducting SEO audits for ecommerce websites. Your tips are highly appreciated!
Tristan Garcia
Frank, your article has motivated me to pay more attention to SEO for my ecommerce business. Thank you for the guidance!
Genesis Davis
Frank, thank you for providing practical tips on optimizing product images for better SEO. Your article was highly informative!
Julian Turner
Great article, Frank! SEO audits are essential for ecommerce websites to succeed in the competitive online landscape.
Destiny Collins
Frank, your insights on measuring the success of ecommerce SEO after conducting an audit are valuable. Thank you for sharing your expertise!
Josiah Wilson
Frank, your tips on optimizing product pages for better SEO are actionable and insightful. Thank you for sharing your expertise!

Post a comment

Post Your Comment

Skype

semaltcompany

WhatsApp

16468937756

Telegram

Semaltsupport