A UK-focused SEO campaign for medical tourism
SurgeryTR is a Turkish medical tourism business whose services include cosmetic procedures and arrangements for patients travelling from abroad. The published project focused on its English-language website and customers searching in the United Kingdom.
The search challenge.
Medical tourism services
An earlier AutoSEO campaign had established some keyword visibility, but the site was not receiving the level of traffic the business wanted. The next campaign needed a more focused market, a broader set of service targets and stronger content on the existing pages.
What the team worked on.
A defined country and audience
The team chose the UK as the focus for this English-language campaign, considering the audience for treatment in Turkey. Competitor research helped frame the search opportunities for individual services.
Keyword mapping to existing services
Research was divided between relevant landing pages, including hair transplantation and other priority procedures. The existing structure was retained; the source reports that additional pages were not needed for this stage.
Content and technical improvements
The campaign added eight pieces of content for priority pages. The technical work covered metadata, 404 pages, image alt text, structured data, robots and sitemap files, and page speed. These were historical project inclusions.
A campaign around priority pages
Targeted links to the selected service categories were used alongside the general link campaign. The published comparison covers six months of FullSEO after the earlier promotion period.
The before and after comparison.
The six-month comparison reports monthly organic visitors increasing from 114 to 1,771. Google TOP 10 keywords increased from 14 to 331. These are website visitor and keyword counts, rather than numbers of patients or completed bookings. A later Spanish-language expansion was described as a plan, not a measured result of this campaign.
| Metric | Before | After |
|---|---|---|
| Monthly organic visitors | 114 | 1,771 |
| Keywords in Google TOP 10 | 14 | 331 |
The original ranking table is dated . This is a ranking snapshot, rather than a verified start or end date for the traffic measurement.
Original Semalt publicationConnect the work with the business.
An English-language website can still have a specific country as its campaign focus. This case illustrates how country choice, service-page targeting, content and technical work were brought together around one audience.
These results belong to the original campaign. They do not describe the website’s current performance or predict results for another business.
The work combined technical changes, content and promotion. Today’s service scope, implementation responsibilities and pricing are agreed separately.