Service and location pages for Apple device repairs
Royal Service repairs Apple devices and operates physical service locations in Kyiv. The business also offered online service and product enquiries. The published campaign addressed a competitive local market through device, repair-service and location searches.
The search challenge.
Apple device repair services
The business had relied primarily on paid search and wanted to build its organic presence. The campaign began with more specific queries before extending to broader competitive terms, using pages aligned with actual repair services, device models and Kyiv districts.
What the team worked on.
Service and device-model targeting
The initial priorities included iPhone repair, glass replacement, trade-in and district-level searches. Dedicated pages were created for individual phone models and relevant services.
Technical audit and cleanup
The work covered page speed within the CMS constraints, keyword-focused metadata and headings, and robots directives. The sitemap was updated to exclude unsuitable URLs such as errors, redirects and pages designated for exclusion.
Local pages and useful content
LocalBusiness structured data and pages for Kyiv districts were part of the project. Content was prepared for the homepage, priority categories and new landing pages after the technical recommendations were applied.
Promotion across successive priorities
The FullSEO link campaign began around general repair and glass-replacement pages. It later extended to model-specific repair and trade-in terms as the campaign’s coverage developed.
The before and after comparison.
The ten-month comparison reports monthly organic visitors increasing from 1,501 to 6,037 and Google TOP 10 keywords from 30 to 162. This was approximately four times the starting visitor count. The case does not provide a separate measurement of sales, bookings or the causal contribution of any one SEO activity.
| Metric | Before | After |
|---|---|---|
| Monthly organic visitors | 1,501 | 6,037 |
| Keywords in Google TOP 10 | 30 | 162 |
The original ranking table is dated . This is a ranking snapshot, rather than a verified start or end date for the traffic measurement.
Original Semalt publicationEnglish adaptation of the original Russian-language narrative.
Connect the work with the business.
For a repair business, a search can identify a service, a device model and a location at once. This project illustrates a page structure built around those different needs, supported by technical, content and promotion work.
These results belong to the original campaign. They do not describe the website’s current performance or predict results for another business.
The work combined technical changes, content and promotion. Today’s service scope, implementation responsibilities and pricing are agreed separately.