Service landing pages for a Chilean IT support company
MG Technologies is a Chilean technical-support and IT-outsourcing business serving companies and individuals. At the beginning of the published project, its website lacked dedicated landing pages for the services it offered.
The search challenge.
Technical support and IT outsourcing company
The business wanted better search visibility and traffic, but its website did not clearly represent each service on a separate page. The project combined technical corrections with a service-page structure and Spanish-language content informed by the Chilean search market.
What the team worked on.
A technical audit and implementation priorities
The review covered metadata, redirects, pages excluded from indexing, speed, broken links, duplicate pages and image alt text. Template and footer issues were addressed, with additional usability recommendations provided.
Service pages and competitor research
The team analyzed Chilean competitors and recommended content and website changes. Dedicated landing pages were created for services that had not previously had their own search-focused destinations.
Spanish content for distinct services
Content was prepared for the homepage and individual services, including computer maintenance and software development. The keyword approach combined more specific searches with broader, more competitive service terms.
A link campaign for the expanded structure
After the content and necessary fixes, a FullSEO link campaign supported general searches and the service pages. Research for each service informed the terms used in that promotion.
The before and after comparison.
The published six-month comparison reports monthly organic visitors increasing from 70 to 587 and Google TOP 10 keywords from 11 to 105. The source also reports TOP 100 keywords increasing from 137 to 1,357. These are historical campaign figures, not current rankings or a separate measurement of the new landing pages’ contribution.
| Metric | Before | After |
|---|---|---|
| Monthly organic visitors | 70 | 587 |
| Keywords in Google TOP 10 | 11 | 105 |
The original ranking table is dated . This is a ranking snapshot, rather than a verified start or end date for the traffic measurement.
Original Semalt publicationConnect the work with the business.
This project illustrates how a service website’s structure can be expanded to reflect the work the business actually offers. Technical changes, dedicated pages, content and promotion were part of the same campaign.
These results belong to the original campaign. They do not describe the website’s current performance or predict results for another business.
The work combined technical changes, content and promotion. Today’s service scope, implementation responsibilities and pricing are agreed separately.