What are the effective tools that will help you to track your Amazon product rankings?

Every Amazon seller dream to see his products on the TOP of Amazon search results page. However, there is a question how to improve Amazon rankings in such a way to stand out from the crowd and make products visible to potential customers. As a rule, everything is not as easy as we may think. Unfortunately, there are no shortcuts to becoming a prosperous Amazon seller. You will need to go through many trials and errors before you figure out what works well for your online store. 

In this article, we will talk about the methods that can dramatically improve your Amazon rankings. Moreover, we will discuss the ways how you can track your Amazon product rankings to stay at the TOP of the Amazon e-commerce game. 

How can you improve your Amazon product rankings?

Work on your listing improvement

Start with improving your product listing. Your listing should be properly optimized if you want to convert it into sales. To achieve a high conversion rate, craft your product listing taking into account all Amazon requirements and effective optimization strategies. It will help you to stand out from the rest sellers in your niche. Make sure you are wisely using your product title. To make it descriptive and well-converted add some essential details and product features to it. Moreover, make sure you have an engaging product description and efficient tagging. And finally, do not forget to include some professionally captured photos with a product specification to match.  

If your listing is fully completed and well optimized, you have a higher possibility of being listed at the TOP of product search results. As a result, it will help you to improve your overall Amazon ranking. 

Attract traffic from outside sources

You can increase your Amazon product ranking position by attracting traffic from outside sources. It will help you to develop an edge over your competition, enhance your return on investments, and attract new potential customers from external sources. It is a proven way to stand out from the rest merchants within your category. 

To attract targeted traffic to your Amazon product listing, you can use social media marketing. Everything you need is to create business accounts devoted to your inventory on a popular social media platform. It is advisable to make an accent on Facebook, Pinterest, and Instagram. Of course, you will need to work on these accounts improvement and promotion to attract new followers (your potential Amazon customers). 

Moreover, it is reasonable to cooperate with social influencers in your niche. They can make videos or write promotional blog posts devoted to your products. It is a resultative traffic generating technique as people tend to trust social influencers. 

Another effective way to attract potential customers to your Amazon listing is to create a blog devoted to your inventory in particular and market niche in general. You should write on exciting and appealing themes that can capture user attention. If you want to get a constant traffic flow to your Amazon product description page, you need to update your blog regularly. 

And finally, you can build a strong following by partnering with affiliate marketers who are actively working in Amazon marketplace. 

Provide your customers with high-speed shipping services

All TOP Amazon sellers provide their clients with free and high-speed shipping services and order processing. These services are essential to provide your customers with the perfect shopping experience and make them loyal to your brand. 

So, you need to be consistent when processing and shipping orders. You should personally check an accuracy and speed in order processing. If you do not have time on these significant Amazon business aspects, you can delegate this task to Amazon. Paying for Amazon fulfillment services or Amazon Prime, you will get away from any problems concerning shipping, delivery, and customer support services. 

Ultimately, it will help you to generate more positive customer feedback, improve your sales history and push your product listing up to the TOP of Amazon SERP. 

Figure out the TOP Amazon categories where you can be on TOP

If you know how efficiently use Amazon TOP-level categories, you will be able to improve your overall Amazon rankings. It is significant to specify a top-level class when setting up a product for sale. To select an appropriate product category, you need to conduct a comprehensive market research. You can do it either manually or with the help of automated software. All in all, make sure you do it correctly at the initial stage of your Amazon business development. Otherwise, you may expect a very low search visibility and Amazon ranking. 

Manage product availability

If you would like to maintain customer satisfaction and receive a constant traffic flow, you need to manage product availability. That is why you need to make sure that your well-purchased products are always in stock. Otherwise, your potential customers will be forced to run to another seller in your category. 

Conduct a sophisticated keyword research

A lot of sellers still do not have any idea how search terms may help them, and they are so important. However, the effect of relevant search terms on Amazon product rankings is apparent. Keyword research should be done in the initial stage of your Amazon listing optimization campaign. It is a starting point that can’t be avoided. That is why it is essential to select relevant keywords so that your product can be found in the selected search terms. 

To obtain the most accurate keyword research data, you can refer to one of the available online keyword research tools. In the next paragraph, you will be able to get more detailed information concerning Amazon product tracking tools.  

Which tools will help you to track your Amazon product positions?

In this paragraph, you will find a short list of Amazon research tools that will help you to track your inventory and be always on the TOP of the game. 

• Jungle Scout

Jungle Scout is an Amazon seller tool that will help you to manage your inventory and make a research of products that will bring you a significant profit. Using this tool, you minimize your risks to launch your business in the wrong product category. It enables you to determine the potential benefit that you will earn based on real industry figures instead of intuition. 

Everything you need is to add the tool extension to your Chrome browser and check historical prices, related Amazon fees, net profits of your potential customers, and other data that can affect your decision whether or not you should select a particular product for retailing it on Amazon marketplace. 

Moreover, if you are looking for the fresh ideas about what to sell on Amazon, Jungle Scout tool has a specific web app that will help you with this task. This web app filters Amazon’s entire database by price, sales, category and other features to find the profitable inventory you can capitalize on. 

One more benefit of this tool is that it provides you with an automated competitive analysis. It is essential in the Amazon marketplace where the competition approaches uncontrolled level. 

• AMZ Tracker

AMZ Tracker can be used as advanced keyword research tool that helps to find relevant long-tail keywords and phrases that your potential customers are searching for. 

Moreover, it serves as an Amazon product rank tracker, showing your current and historical keyword positions on Amazon search results page. However, it is even more than just a rank tracker, though. It gives you insight so you can optimize your product listing, and improve your rank. 

AMZ Tracker also provides its clients with negative review alerts. You can get alerts whenever your customers leave less than 5-star reviews. So, you will be able to respond to negative reviews and solve customer issues asking them to reconsider their views. It is a perfect chance to make customers loyal to your brand and raise your ranking. 

• SellerActive

SellerActive is specially designed to improve and accelerate your selling activity on Amazon marketplace. This software provides the digital tools and supports you need to grow your business faster and easier. 

If you have a large inventory and sell your product in bulk on Amazon, this tool might be exactly what you need to make your life a whole lot easier. It helps to streamline inventory management and bulk product listing across numerous online e-commerce platforms. 

The SellerActive tool helps to target the right niche competitors and capitalize on every opportunity to attract new customers. 

Additionally, this tool offers repricing services, product ranking tracking, drop-shipping support, product bundling, and other significant selling services. 

• MerchantWords

Merchant Words is an Amazon research tool that serves to help you find, select, and use the best search terms to sell more products. Everything you need is to add your targeted search expression into the system and you will be provided with a list of the related search terms accompanied with the statistical data on how often shoppers on Amazon are searching for that word or phrase. Moreover, this tool can help you with searching long-tail and precise search terms that your potential customers use when they have the exact query. MerchantWords tool gives you access to a global audience with a database of search terms from sellers in North America, Europe, and even Asia. 

The best part of it is that this tool allows you to use other research software providing you unlimited CSV downloads. So, you will be able to integrate your data with whatever system you use.