Can you share some top local SEO tips & tricks for me to use with my online business website?
Nowadays, the Search Engine Optimization at the level of locales has become even more challenging than ever before. And the short answer is yes, I can show you some top local SEO tips and the best-featured approaches to local business website optimization. Of course, the following suggestions aren’t the only ones – actually, you should observe much more and keep learning. But I still hope my list of top local SEO recommendations for beginners will help you at least to have a solid starting point when getting down to your website optimization for local search. That being said, let’s see what can be done to that point.
Top Local SEO Tips & Practical Recommendations
Tip One: Maintain Consistency
It may seem like a no-brainer, but it’s actually fundamental to make sure you’re maintaining consistency with a physical address in the city/town or region you’re targeting with your online business. You should have a specific address that is located either within, or at least as close as possible to the region your business is targeting.
Tip Two: Make Most Out of GMB
Your Google My Business Page has become now even more important. It means that every shred of information you’re dropping over there has a direct impact on your ranking potential in Google’s local SERPs, and Google Maps. So, when filling or refreshing your GMB page, make sure to meet the following requirements:
- You should fill everything completely. Make your GMB page look as accurately as possible, in line with embedding it with only relevant and fully consistent data.
- Don’t forget to have your GMB location verified with you as a genuine business owner.
- Make a double-check of your primary categories over there. Ultimately, to have them consistent with your product/service, in line with paying enough attention to be matching a sufficiently broad search category.
Tip Three: Embed Your Website with Map
It’s very important to have the actual map to your location – seen placed directly on your homepage and separate landing pages, in line with providing consistent contact info. Doing so, make sure to include the following useful data on your website’s contact page:
- Working schedule, with opening/closing hours and holiday periods specified.
- Phone-call links for gaining even broader exposure in local mobile search.
- Driving directions from well-known landmarks to guide your visitors.
- Sharing buttons and Social Media links offering subscription or follow form.
Tip Four: Create Unique Landings
Take care of having different business locations (in case you have multiple ones) represented with distinct landing web pages. It’s important to make them all unique and well-optimized for each separate location or individual product/service. Doing so, avoid using any templated landings (i.e., nearly similar pages, with only names of the city/region or product/service changed). The thing is that when acting like that, you may raise a red flag with Google search engine – mainly due to probable ranking penalties related to “duplicate content” issue. That’s it.
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