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What is so Important About Old Site Content Optimisation?

Have you ever thought about the importance of site content optimisation? Every online marketer and SEO would agree that content from the past can still deliver value. According to statistics, the majority of traffic and leads comes from old articles and web pages. Therefore, optimization of those posts and pages are crucial for those site owners who want to generate increases in leads without shifting their content creation schedule.

site optimisation

Guide On How to Update Your Content

Keeping your content relevant and up-to-date is essential for a good ranking on Google. If you strive to improve user experience, then updating and republishing your website content is exactly what you need.

Note: do not republish your content under a new URL since the old one already has links, rank, and authority. Remember, your goal is to boost your rankings while getting the best results from content optimization.

When it comes to site content optimisation, the optimal thing to do to some articles and blog posts is to rewrite, consolidate, or just remove them. Which option you choose is up to you.  Identify texts that get no significant traffic or conversions. Then, consider one of the following:

1.Reiterate

If you have weak posts, turn them into strong ones. If it’s an article about something that’s close to your industry business, but the article itself is thin and gets no likes, shares or comments, write another, much better post and drop it into the same URL.

2.Consolidate

Even though many posts aren’t fully duplicated, they often go over the same ground. Those posts might still have some value if it could be presented differently to the user.

3.Roundup

One helpful technique is to take a bunch of posts that aren’t performing well and turn them into one big article that covers the subject as thoroughly as possible. The only thing you need to do is to cut the main point out of each post, stitch it together and do a rewrite, identifying the new value prop for the article.

It All About Call-To-Action Buttons

Let’s face it: CTA content, appearance, and placement will probably all need to be altered.

Yes, CTAs have evolved. Those you have in your older posts probably don’t look that much appealing to visitors. In addition to the fact that they don’t include slide-in or exit-intent stuff, the old CTAs most likely were designed for a different audience. What’s more, some CTAs might just be in the wrong place.  

Replacing them with new ones would be beneficial for your site content optimisation.

When bringing in changes think about the following: according to statistics, end of post banner CTAs gets just 6% of clicks. On the contrary, CTAs from anchor texts as well as internal link CTAs get up to 93% of clicks.  

Semalt experts also recommend performing site content optimisation the next way: offer links to additional content like white papers, eBooks, and infographics that maybe you didn’t have when you published the post first time.

website optimisation

Conclusion

You should understand that by creating new content, you don’t improve the old one. It simply doesn’t work that way — fixing underperforming content has to take place on that content.

To sum up: site content optimization can produce powerful improvements in your content marketing effectiveness. Go for it and see what happens to your rankings!
Ross Barber
Thank you all for your valuable comments! I'm glad you found the article on website content optimization helpful.
Emma Thomas
Great article, Ross! I particularly liked your emphasis on the importance of high-quality content. It's crucial for engaging users and improving search engine rankings.
Sarah Scott
I totally agree, Emma! Well-written and informative content not only captures the attention of visitors but also establishes credibility and trust.
Alex Thompson
Absolutely, Sarah and Emma! In today's digital age, content is king. It has a major impact on website performance and the overall user experience.
Michael Johnson
Ross, your article perfectly elaborates on the significance of keyword research in website content optimization. Choosing the right keywords can make or break a website's visibility.
Alice Green
Spot on, Michael! Keyword research is vital for understanding user intent and aligning website content to meet their needs. It's essential for effective SEO strategies.
Daniel Foster
Ross, your discussion about optimizing website structure was enlightening. Organizing content with logical hierarchies and internal linking is crucial for both users and search engines.
Olivia Clark
I completely agree, Daniel. A well-structured website improves navigation and user experience. It also helps search engine crawlers understand the content and index it appropriately.
Ross Barber
Thank you, Daniel, Olivia, and Sophia, for your insightful comments! Website structure is indeed a critical aspect of optimization, and its impact on user experience cannot be underestimated.
Marcus Parker
Ross, your tips on optimizing website speed were practical and useful. Slow-loading sites can lead to high bounce rates and negatively affect user experience.
Megan Grey
You're right, Marcus. Users expect fast-loading pages, and search engines consider website speed as a ranking factor. It's crucial to optimize images, use caching, and minimize code.
Ross Barber
Thanks, Marcus and Megan! Website speed is an essential factor in providing a seamless browsing experience. Optimizing various elements can significantly enhance performance and satisfy users' expectations.
Emily Turner
This article was a great reminder of the importance of mobile optimization. More and more users access websites via mobile devices, so responsive design is vital.
Ross Barber
Absolutely, Emily! Mobile optimization is no longer an option but a necessity. Responsive design ensures a consistent experience across devices, improving engagement and conversions.
Lucy Hernandez
I appreciate your emphasis on regular content updates, Ross. Fresh and relevant content not only pleases visitors but also encourages search engine crawlers to revisit the website.
Ross Barber
Thank you, Lucy! Continually updating content is key to maintaining relevance and encouraging search engines to index the site more frequently. It's a crucial aspect of content optimization.
Mark Wilson
Ross, I found your section on engaging multimedia content intriguing. Visuals and videos can significantly enhance user engagement.
Ross Barber
Thanks, Mark! Incorporating multimedia elements such as images, videos, and infographics can make the content more engaging and memorable for users.
Chris Thompson
I agree, Ross. Visual content can convey information more effectively and attract attention. It's a powerful tool for communicating with and retaining website visitors.
Ross Barber
Indeed, Chris! Multimedia content adds an extra dimension to the user experience and can help convey complex ideas in a more digestible format.
Aaron Edwards
Good points, Ross! The accessibility of website content is also crucial. Making the website accessible to all users, including those with disabilities, is vital.
Ross Barber
Absolutely, Aaron! Website accessibility ensures inclusivity and a positive experience for all users. It's important to consider factors like alt text for images and proper semantic structure.
Jessica Parker
Ross, your article provides comprehensive insights into optimizing website content. It's an essential read for anyone looking to improve their website's performance.
Ross Barber
Thank you, Jessica! I'm thrilled to hear that you found the article comprehensive. My goal was to provide valuable information to help website owners enhance their online presence.
David Scott
Ross, your article was well-written and easy to understand. It's evident that you have a deep understanding of website content optimization.
Ross Barber
Thank you, David! I appreciate your kind words. I'm passionate about helping website owners effectively optimize their content and achieve their online goals.
Grace Anderson
Ross, your insights on the importance of storytelling in website content were thought-provoking. It adds a human touch and connects with the audience on an emotional level.
Ross Barber
Thank you, Grace! Storytelling is a powerful technique that can evoke emotions and create a memorable experience for website visitors. It helps build a meaningful connection with the audience.
Sophie Turner
Ross, your article emphasizes the importance of user-focused content. Understanding the target audience and tailoring the content to their needs is crucial.
Ross Barber
Absolutely, Sophie! User-focused content is key to engage and convert website visitors. By understanding their needs and providing valuable solutions, we can build a loyal audience.
Stephen Green
Ross, your article on website content optimization is spot-on. It's an essential aspect of SEO and user experience. Great job!
Ross Barber
Thank you, Stephen! I'm glad you found the article spot-on. Optimizing website content is indeed crucial for both search engines and users.
Sophia Taylor
Great article, Ross! Your explanations and recommendations are clear and actionable. Keep up the fantastic work!
Ross Barber
Thank you, Sophia! I appreciate your kind words. Clear explanations and actionable recommendations can indeed make a significant difference in optimizing website content.
Noah Harris
Ross, I found your article on website content optimization packed with valuable insights. It's evident that you have extensive knowledge in this area.
Ross Barber
Thank you, Noah! I'm delighted to hear that you found the article insightful. I've worked diligently to gather and share my knowledge to help others succeed in optimizing their website content.
Oliver Wilson
Ross, your article was a great source of information for me as a beginner in website content optimization. You explained complex concepts in a simple and understandable way.
Ross Barber
Thank you, Oliver! I'm glad to hear that the article helped you as a beginner. Simplifying complex concepts and making them understandable is one of my primary goals as an author.
Hannah Davis
Ross, I appreciate your emphasis on the importance of original and unique content. It differentiates a website and builds authority.
Ross Barber
Thank you, Hannah! Original and unique content is crucial for standing out from the crowd and establishing oneself as an authority in the industry.
Sophia Hernandez
Ross, your article made it clear that content optimization is an ongoing process. Websites need to regularly review and update their content to stay relevant.
Ross Barber
Absolutely, Sophia! Content optimization is not a one-time task but an ongoing process to keep up with evolving user expectations and industry trends.
Emma Wilson
Ross, your article was extremely informative. Your tips on optimizing meta tags and descriptions were particularly helpful.
Ross Barber
Thank you, Emma! I'm thrilled to hear that you found the article informative. Optimizing meta tags and descriptions can significantly improve search engine visibility and click-through rates.
Lucas Turner
Ross, your article highlighted the importance of user engagement metrics in content optimization. Tracking metrics like bounce rate and time on page can provide valuable insights.
Ross Barber
Thank you, Lucas! User engagement metrics serve as indicators of how users interact with our content. Analyzing these metrics can help identify areas for improvement and enhance user experience.
Anna Clark
Ross, your article reminded me of the significance of social sharing and promotion. Engaging content that users want to share can greatly amplify website visibility.
Ross Barber
Absolutely, Anna! Social sharing plays a vital role in expanding the reach of our content and driving traffic to the website. Creating share-worthy content should be a priority.
David Thompson
Ross, your tips on optimizing headers and subheadings were practical. Well-structured headings enhance readability and improve the user experience.
Ross Barber
Thank you, David! Well-optimized headers and subheadings make it easier for users to navigate the content and understand its structure. It's a crucial aspect of website content optimization.
Olivia Wilson
Ross, your article was enlightening. I learned the importance of maintaining a consistent tone and voice throughout website content.
Ross Barber
Thank you, Olivia! Consistency in tone and voice helps create a cohesive brand image and fosters familiarity and trust among website visitors.
Daniel Hernandez
Ross, your article shed light on the connection between content optimization and conversion rate optimization. Engaging content can lead to increased conversions.
Ross Barber
Absolutely, Daniel! Content optimization and conversion rate optimization go hand in hand. By delivering engaging content that meets users' needs, we can increase the likelihood of conversions.
Mia Taylor
Ross, your article provided valuable insights into optimizing URLs. Clear and descriptive URLs can positively impact both users and search engines.
Ross Barber
Thank you, Mia! Optimized URLs improve usability, provide users with a clear idea of the page's content, and can contribute to better search engine visibility.
Oliver Thompson
Ross, I found your article on website content optimization very informative. Your guidance on proper keyword placement was particularly useful.
Ross Barber
Thank you, Oliver! Proper keyword placement helps search engines understand the relevance of our content. Strategic placement can improve rankings and attract targeted traffic.
Sophie Wilson
Ross, your article reinforced the importance of user-friendly navigation. Intuitive navigation helps users find the desired information quickly and effortlessly.
Ross Barber
Absolutely, Sophie! User-friendly navigation enhances the overall user experience and keeps visitors engaged on our website. It's a crucial aspect of website content optimization.
Thomas Turner
Ross, your article excellently explained the significance of call-to-action (CTA) optimization. Well-designed and compelling CTAs can drive conversions.
Ross Barber
Thank you, Thomas! Optimized CTAs serve as critical signposts for users, guiding them towards desired actions. Well-designed and compelling CTAs can indeed have a significant impact on conversions.
Michael Wilson
Ross, your article on website content optimization was thorough and well-structured. It covered all the essential aspects in an easy-to-follow manner.
Ross Barber
Thank you, Michael! I'm glad to hear that the article provided a thorough coverage of website content optimization. My aim was to present the information in a structured and accessible way.
Grace Turner
Ross, your article emphasized the need for factual and accurate content. It's crucial to ensure the information provided is reliable and up to date.
Ross Barber
Thank you, Grace! Providing factual and accurate content is essential for establishing credibility and building trust among website users. It's a vital aspect of content optimization.
Emily Hernandez
Ross, your article was a great refresher on the importance of optimizing image alt tags. It's crucial for accessibility and search engine optimization.
Ross Barber
Thank you, Emily! Optimizing image alt tags is not only important for accessibility but also contributes to better search engine rankings by providing additional context to the images.
David Wilson
Ross, your explanation of the benefits of content optimization convinced me to invest more time in improving my website's content. Thank you!
Ross Barber
You're welcome, David! I'm thrilled to hear that the article convinced you of the benefits of content optimization. Investing time in improving website content can yield significant long-term benefits.
Anna Turner
Ross, your article on website content optimization was a goldmine of practical tips and insights. Thank you for sharing your expertise!
Ross Barber
Thank you, Anna! I appreciate your kind words. It brings me joy to share my expertise and help others succeed in optimizing their website content.
Oliver Taylor
Ross, your article provided valuable guidance on creating compelling headings. Attention-grabbing headings can make a significant difference in engaging users.
Ross Barber
Thank you, Oliver! Compelling headings are effective tools for capturing attention and enticing users to explore our content further. They play a crucial role in content optimization.
Gabriel Clark
Ross, your article illustrated the importance of conducting competitor research. Knowing what others in the industry are doing can inform our own content optimization strategies.
Ross Barber
Absolutely, Gabriel! Competitor research provides valuable insights and helps us identify opportunities for differentiation and improvement in our own content optimization efforts.
Sophia Davis
Ross, your article on website content optimization was engaging and informative. It covered a wide range of aspects to consider.
Ross Barber
Thank you, Sophia! I'm delighted to hear that you found the article engaging and informative. I aimed to cover various aspects comprehensively to provide a holistic view of website content optimization.
Oliver Parker
Ross, your article was enlightening. It made me realize the importance of optimizing content for voice search. It's an emerging trend we can't afford to ignore.
Ross Barber
Thank you, Oliver! Optimizing content for voice search is indeed crucial as voice assistants become more prevalent. Understanding user intent and considering conversational queries is key.
Grace Hernandez
Ross, your article on website content optimization was comprehensive and actionable. I'll definitely incorporate your tips into my ongoing optimization efforts.
Ross Barber
Thank you, Grace! I'm thrilled to hear that you found the article comprehensive and actionable. Implementing the tips can undoubtedly enhance your ongoing content optimization efforts.
Emily Wilson
Ross, your explanation of the concept of evergreen content was enlightening. It's a valuable strategy for maintaining long-term organic traffic.
Ross Barber
Thank you, Emily! Evergreen content, which remains relevant and valuable over time, is an excellent strategy for driving consistent organic traffic. It's an integral part of content optimization.
David Parker
Ross, your article reminded me of the importance of optimizing content for featured snippets. It can significantly improve organic visibility and drive website traffic.
Ross Barber
Absolutely, David! Optimizing content for featured snippets can lead to increased visibility and drive traffic to your website. It's a valuable opportunity for content optimization.
Hannah Thompson
Ross, your article highlighted the role of user feedback in content optimization. Understanding user preferences and incorporating feedback can lead to continuous improvement.
Ross Barber
Thank you, Hannah! User feedback provides valuable insights and can guide the optimization process by addressing user preferences and improving the overall user experience.
Michael Hernandez
Ross, your tips on optimizing content for local SEO were practical. Local businesses need to ensure their website content aligns with their target audience's location.
Ross Barber
Thank you, Michael! Optimizing content for local SEO is vital for businesses targeting specific geographical locations. It helps attract relevant local traffic and improve visibility in local searches.
Lucy Taylor
Ross, your article was a great reminder of the importance of quality over quantity when it comes to content. It's better to have valuable content than focus on producing a high quantity.
Ross Barber
Absolutely, Lucy! Quality always triumphs over quantity. Creating valuable and engaging content should be the priority, rather than solely focusing on producing a high volume of content.
Sophie Hernandez
Ross, your article on website content optimization was a great resource. Your explanations and examples made it easy to understand and apply the concepts.
Ross Barber
Thank you, Sophie! I'm delighted to hear that the article served as a valuable resource. Making complex concepts understandable and applicable is one of my primary aims as an author.
Daniel Green
Ross, your article on website content optimization was an eye-opener. It made me realize the numerous factors to consider for effective optimization.
Ross Barber
Thank you, Daniel! Website content optimization encompasses various factors, and considering them holistically is key to achieving effective optimization and improved performance.
Sarah Hernandez
Ross, your article provided clear and actionable guidance on optimizing content for social media platforms. Engaging social content can drive website traffic and enhance brand awareness.
Ross Barber
Thank you, Sarah! Optimizing content for social media platforms is a valuable strategy for driving website traffic and increasing brand visibility. It's an essential aspect of content optimization.

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