What Are the Ways of Driving SEO Traffic?
There are three types of website traffic: Paid, Social, and SEO. This article is devoted to SEO traffic hacks solely. Today, I will provide you with useful tips that will help you boost your web numbers.
Six SEO essentials to increase your website traffic
Understand your traffic source
Before making any changes to your site or implementing a new marketing strategy, you first have to identify how people are finding your resource. Take a quick peek at your Analytics and get the answers to the following questions:
- What key phrases people usually type into the Google search bar to find your website;
- What resources users are clicking from to land on your website;
- What pages on your site are most visited and clickable;
These three aspects are especially helpful in moving forward with your search engine optimization strategy.
Select your keywords carefully
When it comes to selecting keywords, it’s vital to identify which ones you want to lead people to your site. Perhaps, these will include the products or services you sell. In the event you are a local business, ensure that your key phrases include your city name.
Invest your time in keyword research. Narrow down the list of key phrases your potential clients are searching for. Once you are done with that, implement them on every page of your site within the copy.
Integrate keywords into content naturally
Avoid keyword stuffing. Don’t spam your texts with too many keywords. Before publishing your articles, read them aloud — you should be able to read your article not have it sound like a bot wrote it. Semalt experts recommend adding keywords in the next areas:
- Page title tag;
- Article title;
- Meta description;
- First paragraph of your content;
- Entire copy and anchor text.
Use Titles and Descriptions
Crafting an SEO-friendly title or description is another way to increase website traffic. Make sure you’re filling out the titles and descriptions for every page since they are what appears in search results. Customizable titles and descriptions help users make a quick choice on whether your site provides what they’re looking for.
Optimize your blog for SEO
Your blog is another place that needs SEO. The great news is that your blog is even easier to optimize for SEO because you’re creating a stream of content, each centered around a single concept. Put your keywords in blog posts but limit each post to 1-2 in order to avoid overload.
Take advantage of Call-to-Actions
A call-to-action is an essential element of any effective marketing program. SEO experts say there is no such thing as a successful marketing campaign unless there is a compelling CTA. Including a call-to-action helps your readers understand what you want them to do, whether that’s: subscribe to your list, get in touch with you, or make a purchase. What’s more, CTA is another way you can drive more SEO traffic to your website.
Summing-up
SEO is constantly changing. With every Google algorithm, the rules change slightly. Paying attention to SEO trends will help you stay on top of Google search results. Put the above SEO tips into action right now and see what happens to your website traffic.
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