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How can I improve my SEO by fixing broken redirect backlinks?

Yes, it is possible to give a pretty fine boost to your overall effort in SEO - just by fixing your already existing links and applying for redirect backlinks. How? Well, let’s see.

Three Main Reasons to Reclaim Broken Links:

1. You can take full control over the process of its implementation (unlike the lion’s share of the other work, for example like content promotion);

2. Fixing broken links, you can not only boost your search rankings but acquire a plenty of other hidden benefits (e.g., better user experience);

3. You’re going to make the most of the effort you have already dealt with.

Considering that the whole process taken at scale may prove to be rather counter-intuitive and potentially hard to get managed properly, here is a brief set of actions to handle it the right way:

  • Identify all broken links you’ve got on your website or blog.
  • Split them by the major redirect patterns.
  • Use online link building and helper tool to write redirects.
  • Complete your works with redirect backlinks and have a general check up.

Identifying Broken Links

Let’s pronounce it once again - we are going to look for redirect backlinks leading the way to broken pages within your website or blog. That way, you will need to get a special report summary on them - using either Google Search Console, or any specialized online helper tool for much better and clearer data, such as Open Site Explorer (Moz), Semalt Analyzer (Semalt), or Screaming Frog SEO spider. After all, it’s only up to you to decide what framework to pick for that task. 

Doing so, remember - you will also have to fix all broken internal links you have on your website or blog, as there might be a lot of URLs that have migrated through the recent years. So, all you need is preparing for a lot of manual and apparently time-consuming labor - using Google Search Console to redirect backlinks manually with .htaccess or special plugin if you’re using WordPress. Or you might as well quickly redirect a lot of links that need a fix - simply using one of the previously mentioned online helpers. 

Splitting URLs By Redirect Patterns

As a user on WordPress, I was expected to identify my Old URL patterns (for example, coming as domain + year + month + post name.html), and New URL patterns (e.g., domain + post name). Putting in in plain English, you will need to write a special instruction for Google’s crawling bots telling them about these or any other permanent changes - both in URL itself, and HTML page code (otherwise, work on 301 redirects).

Writing Redirects

As for me, I used Permalink Helper Tools to work with the code URLs. Everything should be self-explanatory there, but remember to have the source URL pattern as the URLs that start with your domain, followed with numbers and a slash, to be ended with the variable age from WordPress, and note in HTML that escapes the period. Remember that the variable should always be started and ended with a slash.

Complete Redirect Backlinks and Check Them

To complete the procedure, simply embed your .htaccess file with the code through FTP connection with your server. Caution - make sure everything is in place. I mean that governing access to your website or blog with. Htaccess, if something goes wrong you might as well crash everything - even with a slightly faulty code. That way, all you need is to split your redirect into Source and Target, run a check-up procedure with a crawler tool - and you’re done!

Hint: the same procedure could be applied to broken internal links as well. Of course, ideally they should not pass through any redirects, but unfortunately, it’s not always feasible. Remember - having a redirect is much better than 404.

Aiden Morgan
Thank you all for your comments and feedback on the article. I appreciate your participation in this discussion.
Jennifer Smith
Great article, Aiden! I have a question about fixing broken redirect backlinks. Does it really help boost SEO?
Aiden Morgan
Hi Jennifer! Yes, fixing broken redirect backlinks can definitely help improve your SEO. When search engines encounter broken links, it affects your site's credibility. By fixing those broken redirect backlinks, you ensure a better user experience and enhance your site's search engine ranking.
David Thompson
I've never paid much attention to broken redirect backlinks. I guess it's time to reconsider. Any tips on finding these broken links on my website?
Aiden Morgan
David, to find broken redirect backlinks on your website, you can use various tools like SEMrush, Ahrefs, or Google Search Console. These tools provide insights into your site's backlinks and flag any broken ones. Once identified, you can fix or redirect those broken links to relevant pages on your site.
Sarah Johnson
Does fixing broken redirect backlinks take a lot of time and effort? I have a large website and it seems like a daunting task.
Aiden Morgan
Hi Sarah! Fixing broken redirect backlinks can be time-consuming, especially for large websites. However, it's an important SEO practice that pays off in the long run. You can prioritize and start with high-traffic pages or broken links that have backlinks from authoritative sources.
Mark Davis
Hi Aiden, thanks for the informative article. Do you have any additional suggestions on how to build high-quality backlinks for SEO?
Aiden Morgan
Hey Mark! Glad you found the article helpful. When it comes to building high-quality backlinks, focus on creating valuable content that others naturally want to link to. Additionally, guest blogging, influencer outreach, and creating shareable infographics can help attract backlinks from reputable sources.
Melissa Roberts
I've been trying to fix broken redirect backlinks on my site, but it's a never-ending task. Is there a way to automate this process?
Aiden Morgan
Melissa, there are some tools available that can help automate the process of finding and fixing broken redirect backlinks. Check out Screaming Frog or DeepCrawl, as they offer website crawling capabilities to identify broken links and redirects. Utilizing these tools can save you time and streamline the process.
Michael Clark
Aiden, I've noticed some broken redirect backlinks leading to my competitors' sites. Can I take advantage of this somehow?
Aiden Morgan
Michael, if you stumble upon broken redirect backlinks leading to your competitors' sites, it can present an opportunity for you. Reach out to the webmasters of those sites and politely let them know about the broken links. Offer your own relevant content as an alternative, which can potentially result in gaining backlinks to your site.
Amy Stevens
I never really understood the impact of broken redirect backlinks on SEO. Thanks, Aiden, for shedding light on this topic. Will start fixing them right away.
Aiden Morgan
You're welcome, Amy! It's great to hear that you found the article helpful. Best of luck with fixing your broken redirect backlinks.
Nathan Johnson
Hey Aiden, do broken redirect backlinks negatively affect user experience in any way?
Aiden Morgan
Absolutely, Nathan! Broken redirect backlinks can lead to a poor user experience. Visitors may encounter error pages or be unable to access the intended content. By fixing those broken links, you ensure a smoother navigation experience, thus positively impacting user satisfaction.
Linda Wilson
Hi Aiden, besides fixing broken redirect backlinks, are there any other SEO techniques that can improve my website's ranking?
Aiden Morgan
Hi Linda! Absolutely, there are many other SEO techniques you can implement alongside fixing broken redirect links. Some of them include optimizing website speed, improving content quality, ensuring mobile-friendliness, using relevant keywords, and earning quality backlinks. It's a holistic approach that plays a significant role in improving your site's ranking.
Matthew Parker
Hey Aiden, I believe broken redirect backlinks can also affect website loading speed. Is that correct?
Aiden Morgan
You're right, Matthew! Broken redirect backlinks can indirectly impact website loading speed. When visitors encounter broken links, it adds unnecessary requests to the server, potentially slowing down the overall page load time. Fixing these broken links helps optimize your site's performance.
Emily Turner
Thanks for the insightful article, Aiden. I had no idea broken redirect backlinks could have such an impact on SEO. Will definitely be more attentive to them going forward.
Aiden Morgan
You're welcome, Emily! It's always good to be aware of these factors that can affect your site's SEO. If you have any more questions, feel free to ask.
Jessica Green
Aiden, what steps should I take after identifying broken redirect backlinks? How do I fix them?
Aiden Morgan
Hey Jessica! After identifying broken redirect backlinks, you can take the following steps to fix them. Firstly, update or fix the broken link by correcting the URL. Secondly, implement a 301 redirect to ensure the link points to the correct page or an alternative relevant one. Lastly, update the backlink on external websites to reflect the changes made on your site.
Andrew Harris
Hi Aiden, do broken redirect backlinks impact local SEO as well?
Aiden Morgan
Hi Andrew! Broken redirect backlinks can affect local SEO too. If you have local backlinks pointing to your website's location-specific pages, broken links can disrupt the user's journey and negatively impact the local search visibility of your business. Fixing those broken links helps maintain a strong local SEO presence.
Julia Turner
What happens if I don't fix broken redirect backlinks? Will it completely ruin my site's SEO?
Aiden Morgan
Julia, while not fixing broken redirect backlinks won't entirely ruin your site's SEO, it can certainly have a negative impact. Continuously having broken links can lead to a poor user experience and affect your site's credibility and search engine rankings. Fixing them is a proactive approach towards maintaining a healthy SEO strategy.
Oliver Moore
Thanks for the valuable tips, Aiden. Building and maintaining high-quality backlinks has always been challenging for me. Do you have any suggestions to make it easier?
Aiden Morgan
You're welcome, Oliver! Building high-quality backlinks can indeed be challenging, but here are a few suggestions to make it easier. Firstly, invest time in creating exceptional content that others naturally want to link to. Secondly, build relationships with influencers or experts in your industry, as they can provide valuable backlink opportunities. Lastly, utilize social media platforms to amplify your content reach and attract potential backlinks.
Sophia Robinson
Hello Aiden, does fixing broken redirect backlinks also help improve website conversions?
Aiden Morgan
Hi Sophia! While fixing broken redirect backlinks primarily focuses on SEO improvements, it indirectly contributes to better website conversions. By providing a seamless navigation experience and ensuring visitors land on relevant pages, you increase the chances of conversion. A user-friendly website is more likely to convert visitors into customers.
Ryan Turner
Aiden, is it better to fix broken redirect backlinks or remove them altogether from my website?
Aiden Morgan
Ryan, fixing broken redirect backlinks is generally the recommended approach. By fixing them and redirecting to relevant pages, you preserve the SEO value of those backlinks and maintain a positive user experience. However, if a broken link has no relevance or carries no value, you can consider removing it.
Lauren Phillips
Hi Aiden, can you please explain what a broken redirect backlink is?
Aiden Morgan
Sure, Lauren! A broken redirect backlink refers to a hyperlink on an external website that points to your website but contains an incorrect or outdated URL. When a user clicks on that link, they are either redirected to an error page or face a broken redirect. Fixing these broken links ensures a seamless navigation experience for visitors.
Joshua Hill
Hey Aiden, if I have thousands of broken redirect backlinks, where should I start fixing them?
Aiden Morgan
Joshua, if you have a significant number of broken redirect backlinks, it's best to start by prioritizing pages with high traffic or those with backlinks from authoritative sources. By fixing broken links on these pages, you can maximize the impact and progressively work through the rest.
Kevin Foster
Thanks, Aiden! Your article gave me an excellent insight into fixing broken redirect backlinks. I'll be sure to implement these tips on my website.
Aiden Morgan
You're welcome, Kevin! I'm glad you found the insights helpful. If you have any further questions or need assistance, feel free to ask.
Jessica Patterson
Aiden, what are the potential consequences of not fixing broken redirect backlinks?
Aiden Morgan
Jessica, not fixing broken redirect backlinks can lead to several consequences. It may cause a negative impact on your site's search engine rankings, result in a poor user experience, and potentially discourage other reputable websites from linking to yours. By fixing them, you ensure a stronger SEO foundation and better user engagement.
Daniel Adams
Hello Aiden, how often should I check for broken redirect backlinks on my website?
Aiden Morgan
Daniel, it's a good practice to regularly monitor your website for broken redirect backlinks. Depending on the size and frequency of updates on your site, checking once every few months or after significant changes should suffice. You can set up automated crawlers or utilize tools like Google Search Console to receive notifications about broken links.
Stella Johnson
Hi Aiden, how can I convince webmasters to update broken redirect backlinks? Any tips for outreach?
Aiden Morgan
Stella, when reaching out to webmasters about broken redirect backlinks, it's crucial to be polite and explain the value of fixing those links. Highlight how it benefits their website's user experience and suggest an alternative resource on your site that they can link to. Providing value and emphasizing mutual benefits often yield positive results in outreach.
Robert Roberts
Hello Aiden, can you give an example of a broken redirect backlink and how it affects SEO?
Aiden Morgan
Certainly, Robert! Let's say there's a backlink on an external website that points to your site's blog post. However, the URL in that backlink is incorrect or outdated, leading to a broken redirect. When search engine crawlers encounter this broken link, it negatively affects the credibility and authority of your website. Fixing it ensures that the link redirects to the correct or relevant page, thus preventing any negative impact on SEO.
Lisa Hernandez
Thanks, Aiden, for the informative article. I've learned a lot about broken redirect backlinks and their impact on SEO.
Aiden Morgan
You're welcome, Lisa! I'm glad the article provided valuable information. If you have any further questions or need guidance, feel free to ask.
Brian Evans
I always wondered if fixing broken redirect backlinks was worth the effort. Thanks for clarifying, Aiden. I'll start addressing them on my website.
Aiden Morgan
You're welcome, Brian! Fixing broken redirect backlinks is indeed worth the effort, as it positively impacts your site's overall SEO and user experience. If you encounter any hurdles while addressing them, feel free to reach out for assistance.
Jenna Sanders
Hi Aiden, could you please explain the difference between broken links and broken redirect backlinks?
Aiden Morgan
Hi Jenna! Broken links and broken redirect backlinks are interrelated but slightly different. Broken links refer to any links on your website that lead to non-existent pages or result in an error. On the other hand, broken redirect backlinks are hyperlinks on external websites pointing to your site with incorrect or outdated URLs. Fixing both types is important for maintaining a seamless user experience and good SEO practices.
Scott Turner
Aiden, thanks for emphasizing the importance of fixing broken redirect backlinks. I'll make it a priority task for my website.
Aiden Morgan
Scott, you're welcome! Making fixing broken redirect backlinks a priority is a wise move. It helps improve your site's overall SEO health and ensures a better user experience. If you need any guidance while working on them, feel free to ask.
Karen Thompson
Hello Aiden, can a website still rank well without fixing broken redirect backlinks?
Aiden Morgan
Hi Karen! While a website can still rank well without fixing broken redirect backlinks, it's important to note that leaving them unattended can have a negative impact on user experience and search engine rankings. To maintain a strong SEO foundation, it's recommended to fix those broken links and ensure a seamless navigation experience for users.
Jonathan Lewis
Thanks for this detailed article, Aiden. I never realized the impact of broken redirect backlinks on SEO. Appreciate the insights!
Aiden Morgan
You're welcome, Jonathan! I'm glad the article provided valuable insights. If you have any further questions or need assistance, feel free to ask.
Vanessa Adams
Hello Aiden, are there any common reasons for broken redirect backlinks?
Aiden Morgan
Hi Vanessa! There can be several reasons for broken redirect backlinks, such as outdated or incorrect URL changes, website restructuring, content removal, or even typographical errors while creating the backlinks. It's important to regularly monitor and maintain your site's backlink profile to address any potential broken redirect links.
Chris Bennett
Aiden, your suggestions for fixing broken redirect backlinks are practical and easy to follow. Thanks for sharing your expertise.
Aiden Morgan
You're welcome, Chris! I'm glad you found the suggestions practical. If you encounter any challenges while fixing broken redirect backlinks, feel free to seek further assistance.
Caroline Hill
Hi Aiden, do broken redirect backlinks have any impact on the overall website traffic?
Aiden Morgan
Hi Caroline! Broken redirect backlinks can indirectly impact website traffic. If visitors encounter broken links while navigating your site, they may abandon the site or spend less time exploring, leading to a potential decrease in overall traffic. Fixing those broken links ensures a better user experience, potentially improving website traffic and engagement.
Daniel Turner
Thanks, Aiden, for clarifying the importance of fixing broken redirect backlinks. I'll be sure to address them on my website.
Aiden Morgan
You're welcome, Daniel! Fixing broken redirect backlinks is an important step towards maintaining a healthy SEO strategy. If you need any guidance while addressing them, feel free to reach out.
Rebecca Wright
Hello Aiden, what are the potential risks of fixing broken redirect backlinks incorrectly?
Aiden Morgan
Hi Rebecca! While fixing broken redirect backlinks is generally beneficial, there are potential risks involved if done incorrectly. Incorrectly redirecting a broken link can result in a chain of redirections, known as redirect loops, which can harm your site's SEO and frustrate users. It's essential to double-check and test the redirects to ensure they work as intended.
Aaron Adams
Aiden, how can broken redirect backlinks impact my website's reputation?
Aiden Morgan
Aaron, broken redirect backlinks can impact your website's reputation by giving the impression of a poorly maintained or outdated site. When users encounter broken links, it reflects negatively on the overall user experience, potentially leading to a decline in trust and credibility. Fixing those broken links helps maintain a positive reputation and enhances your site's credibility.
Julian Mitchell
Hi Aiden, what are your thoughts on using automated tools to fix broken redirect backlinks? Are they reliable?
Aiden Morgan
Hi Julian! Automated tools can be helpful in identifying and fixing broken redirect backlinks, but it's important to review the results they provide. While they can streamline the process and save time, manual verification is necessary to ensure the correct fixes and redirects are implemented. Utilize these tools as aids, but always double-check before applying any changes.
Sophie Wilson
Thanks for the informative article, Aiden. I'll make sure to pay more attention to fixing broken redirect backlinks on my website.
Aiden Morgan
You're welcome, Sophie! I'm glad you found the article informative. Fixing broken redirect backlinks is a proactive step towards maintaining a strong SEO strategy. If you have any further questions or need assistance, feel free to ask.
Lucas Davis
Hi Aiden, besides tools, what other methods can I use to identify broken redirect backlinks?
Aiden Morgan
Hi Lucas! Besides using tools, you can also manually review your website's backlink profile and examine any links that seem suspicious or outdated. Additionally, conducting a periodic link audit and actively monitoring your site's referral traffic can help identify broken redirect backlinks that need attention.
Rachel Turner
Aiden, your article successfully convinced me of the importance of fixing broken redirect backlinks. Thank you for sharing your expertise.
Aiden Morgan
You're welcome, Rachel! I'm glad the article persuaded you about the importance of fixing broken redirect backlinks. If you have any further questions or need guidance, feel free to ask.
Connor Mitchell
Hello Aiden, are there any SEO risks associated with fixing broken redirect backlinks?
Aiden Morgan
Hi Connor! While fixing broken redirect backlinks is generally a positive practice, there can be some risks associated if not done carefully. Incorrectly redirecting broken links or using excessive redirects can create redirect chains that harm your site's SEO. It's essential to apply proper redirects and test thoroughly to avoid any negative impact.
Emma Walker
Thanks for the informative article, Aiden. I never realized the impact of broken redirect backlinks on SEO. I'll start reviewing and fixing them on my website.
Aiden Morgan
You're welcome, Emma! I'm glad you found the article informative. Assessing and fixing broken redirect backlinks is a valuable step towards maintaining a healthy SEO strategy. If you require any assistance along the way, don't hesitate to reach out.
Victoria Brown
Hello Aiden, what should I do if I find a broken redirect backlink from an authoritative website?
Aiden Morgan
Hi Victoria! If you discover a broken redirect backlink from an authoritative website, it's worth reaching out to the webmaster and politely notifying them about the broken link. Share the correct or updated URL for your content as an alternative. Capitalizing on this opportunity can potentially lead to the acquisition of a valuable backlink.
Steven Wilson
Aiden, thanks for the comprehensive article on fixing broken redirect backlinks. It clarified a lot of doubts I had.
Aiden Morgan
You're welcome, Steven! I'm glad the article provided comprehensive insights and addressed your doubts. If you have any more questions or need further clarification, feel free to ask.
Emily Simmons
Hi Aiden, do you have any suggestions for tracking the impact of fixing broken redirect backlinks on SEO performance?
Aiden Morgan
Hi Emily! Tracking the impact of fixing broken redirect backlinks on SEO performance can be done by monitoring metrics such as organic search traffic, search engine rankings, and website engagement metrics like bounce rate and session duration. Comparing these metrics before and after fixing broken links would provide insights into the positive impact on SEO performance.
Daniel Turner
Aiden, what if a website owner fails to fix broken redirect backlinks on their site? Can it lead to penalization?
Aiden Morgan
Daniel, while not fixing broken redirect backlinks doesn't directly lead to penalization, it can have indirect consequences on your site's SEO performance. Search engines prioritize websites that provide a positive user experience. Ignoring broken links can result in lower rankings, reduced user engagement, and potential loss of organic traffic, which can ultimately impact your site's SEO health.
Grace Bailey
Thanks for sharing these useful tips, Aiden. Fixing broken redirect backlinks is definitely something I need to prioritize for my website.
Aiden Morgan
You're welcome, Grace! Prioritizing the fixing of broken redirect backlinks is an important step towards maintaining a strong SEO strategy. If you encounter any challenges or have any further questions, feel free to ask.
Isaac Turner
Hello Aiden, besides search engine rankings, do broken redirect backlinks have any other negative effects?
Aiden Morgan
Hi Isaac! Broken redirect backlinks can have a few other negative effects besides search engine rankings. These include a high bounce rate, lower conversion rates, reduced user trust and credibility, and a negative impact on your website's overall user experience. Fixing them helps mitigate these negative effects and ensures better user engagement.
Sophia Turner
Thanks for the insightful article, Aiden. I realized the importance of fixing broken redirect backlinks and will address them promptly.
Aiden Morgan
You're welcome, Sophia! I'm glad you found the article insightful. Addressing broken redirect backlinks promptly is a proactive step that helps maintain a strong SEO strategy. If you need assistance while working on them, feel free to reach out.
Aiden Morgan
Thank you all for participating in this discussion and sharing your thoughts. Remember to regularly audit and fix broken redirect backlinks to ensure optimal SEO performance. If you have any more questions or need further guidance, feel free to ask.

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