How does page content affect SEO?
In 2017, the success of the website is determined primarily by its content. Therefore, it’s highly recommended that you fill your website pages with quality and SEO-optimized content, be it articles, blog posts, white papers, case studies, or e-books or explanatory videos. The reality is that if your website doesn’t offer unique, quality content, your visitors will leave the site and look for another that does provide the engaging, original content they are seeking. That’s why it’s crucial to optimize your on-page SEO. Today, I will tell you how you can do that without spending too much money. However, first let’s determine what page content exactly is.
Page Content Definition
Page content usually refers to all the data contained in a website. Page content can be displayed as text, links, pictures, audio, animation, or videos. Because Google and other search engines have a limited ability to recognize images, animation, video, and audio, it’s important that you use file names or alt attributes to describe such content.
Step-by-step guide to optimizing page content for SEO
The content of a page is what your users come to see. Here are simple steps you should follow to optimize your content for SEO:
Select the right keywords
The first thing you have to do is сhoose the right set of keywords for your buyer personas and inbound marketing initiatives. Think about key phrases your potential customers might type into the Google search box while searching for services or products you offer.
Domain name matters
A good domain name is an essential element in your on-page SEO strategy. When choosing your domain name, make sure it represents what your website is all about. Keep it short and simple. Adding keywords to your domain name is also an excellent idea.
Metadata optimization
SEO experts recommend that you optimize each page in your resource. Focus on making your pages more search engine friendly by using metadata and content. When creating your title tags, make sure they are no more than 8 words or 70 characters.
Engaging and relevant content
Your goal should be to create quality and interesting content that web users would want to read and share. Remember, your page content is what determines how valuable your website is to what users are looking for during search.
Custom landing pages
Creating landing pages that are specific to your services and keywords is not only beneficial to the search engines but also to your target audience. Since specific landing pages are tailored to particular products or services, it would be great if you select profitable keywords and insert them in the meta title and description.
Conclusion
These are the on-page SEO techniques you can use and apply right away to optimize your website for better ranking in Google. Even though the process can be time-consuming at first, the payoff and amount of targeted traffic it can bring to your resource may be well worth it.
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