How important is content optimization for SEO services overall performance?

Every modern marketer knows the real value of high-quality writings. In the digital world of the Web, the online success of every project, should it be strictly commercial or not at all, is betting mainly on proper content optimization with SEO services coming hand-in-hand to make every single aspect of each web page polished to give the maximum value to purely spotless user-friendly experience. At the same time, the ultimate goal remains all the same - climbing to the top of the list of Google’s SERPs and defending a high position in the long run.

Getting higher ranking for the business to be displayed at least somewhere on the first page needs the website to be equally elegant and technically sound to be observed by the search robots as preferable for better ranking promotion. That’s why every aspect of online performance, both live user experience, and high-tech methodological stuff, should always be acting together to deliver any reasonable and long-lasting ranking progress. It’s only fair that the leading positions taken by the websites thoroughly supported by a high-skilled team for years. Moving towards their objective point, the experts usually maintain every aspect of the search optimization within SEO services of even bigger scale.

So, it’s quite clear that content optimization and SEO services got very tight relations, resulting in their overall performance equally dependent on each sphere of the expertise. While perfectly tailored content optimization or full SEO services are indisputably handled by a full-stack band of pros, or outsourced to several different places (given that a website owner is careless enough to run a business that way), here comes a reasonable question. As for me, acting now as a digital marketer, I fully recognize how difficult it may be to create high-quality content that works. But I still find it possible to handle practically any works on content optimization apart from SEO services provided only by the experts. To prove my opinion, I’m going to list some of my basic tweaks for content optimization, considering the right focus on higher traffic, more shares and better conversion after all.

Focus on quality content

It comes without saying, that a high-quality content delivering more value to the users is the crucial component of every successful website. But how to make your writings recognized well by the search engines? What content optimization or SEO services would receive the best appreciation by Google? Let’s see the three main approaches used by the search engines to make a difference between “high-quality” and “low-quality” content:

1. Behaviour analysis is used by Google to understand the user’s interaction with the content. In fact, the search engine would appreciate the lowest bounce rate (percentage ratio showing how many users left the web page on short notice, i.e., without reading the content at all), and the longest average time per visit.
2. Content check for having strong online visibility and indexing-friendly nature, without violating Google’s SEO guidelines. That means that using any Black-Hat SEO or Grey-Hat SEO techniques will be punished by pulling down your previous gains in ranking, and up to deindexing your domain authority. So, it would be better to avoid any manipulations or cheating.
3. In fact, Google sometimes employs live people to evaluate the content in compliance with Quality Grader Guidelines. Although the use of manual human rating all over the Web doesn’t seem anyhow manageable, it still means that even if you successfully tricked the crawling bots, you might as well be penalized after all.

So, I think that the best solution to get a quality content is understanding the needs and intentions of your target audience and merely giving people what they want to read. Doing so, don't forget to make content optimization or get SEO services to have everything done by the experts.

DIY content optimization VS. SEO services by agency

So, let’s imagine you have got a sound content, entirely relevant and appealing to your target audience. That way, your web pages will be likely to climb to the top of Google’s search results. But on the other hand, you might as well achieve even better ranking progress by working on some technical aspects to make your text writings fully optimized from the viewpoint of the search engines.

Yes, there are too many different approaches used by full-stack SEO agencies or the expert-grade content writers. Note, however, that under any circumstances the process of content optimization should be aimed at the following qualities:

• recommended text length of about 1,000 words per page;
• naturally located keywords, in compliance with LSI context;
• visual content embedded with Alt tags for indexing purposes;
• good content architecture built with titles, subtitles, and meta tags;
• the main H1 header should be embedded with a relevant keyword.

For conclusion

Investing some time for do-it-yourself optimization or having SEO services for your content is a MUST, under any circumstances. Having a well-optimized page content will help you build a long-lasting authority to be always displayed among the first search results for your target keywords. If you decided to manage it all by self, you are free to use any featured content tools available in open access. Using online frameworks like GradeProof, LSIGRaph, or Hemingway App will help you keep your writings precisely targeted to the topic, purely correct and clean, as well as reader-friendly and fitting the primary requirements of semantic indexing.

Doing so, you will make a quality content that goes hand in hand with the Search Engine Optimization. At last, those marketers considering that getting by without SEO is actually possible are terribly mistaken. Yes, they can have a lot of quality content, perfectly tailored for their target audience. But can that prove to be anyhow cost-effective solution? I guess not. After all, there is no point investing your time and efforts for high-quality writings, unless they are driven by the search engine optimization directly in front of your readers.