What are the ways to research and track your keywords on Amazon?
Your products launch can be accomplished without a comprehensive keyword research. Each prosperous Amazon online merchant invests a lot of time and efforts in keyword research. Correctly selected search terms can maximize your overall business revenue and improve your rank position on Amazon search result page.
You have probably noticed long-tailed keywords in the titles and descriptions of the Amazon products. Most of the merchants include not only their targeted keywords in the title, but also size, color, price, and other significant characteristics that can make a searcher purchase this item. And even if you consider that users do not like such long, keywords stuffed titles, Amazon thinks differently, giving the higher rank of the well-optimized Amazon pages.
That is why on the initial stage of your optimization campaign you need to conduct a keyword research to identify the exact search terms that you want to target and incorporating variations in the product title, description, bullet points, frequently asked questions, URLs, and even images.
You can explore these data manually spending days and even months on it. However, if you want to save your time and get the most accurate data, it will be more reasonable to refer to Amazon keyword research tools Keywordtool.io or Jungle Scout. In this article, we will have a closer look at these optimization tools and discuss how helpful they can be for your Amazon keyword research campaign.
Ways to acquire keywords on Amazon
- Keywordtool.io
An excellent platform for getting good keyword ideas is Keywordtool.io. This platform is popular among Amazon online merchants as it provides quick and correct results. It is a user-friendly platform where to obtain a list of suggestions you need merely enter your targeted search term. Here you can get keyword searches specifically for Amazon as well as for Being, YouTube, eBay, and other social and e-commerce platforms.
Keywordtool.io implements Amazon’s AutoComplete to find any related long-tailed search terms that you should consider in your product listing.
It is reasonable to copy these search terms to plug into Google Keyword Planner to check which of them are the most suitable for you. You can check search volume for each of the suggested search terms. This data will help you to generate the most targeted traffic for your listing.
- Jungle Scout
Keywordtool.io is helpful keyword research tool as well as Google Keyword Planner and other professional tools. However, all these research tools do not provide you with information which of the researched keywords generate the most sales.
Jungle Scout can be very helpful for your business in its term. This tool can provide you with a quick scan of the average sale and price of each of the selected keywords. You can check average sales for different periods - year, month, week, etc. With all these collected data you can go through your search terms to rank them based on their revenue potential. Moreover, it will help you to identify the specific type of your niche products that may have the highest rank.
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