How to sell more on Amazon with the main target keywords chosen the right way?

If you want to know how to sell more on Amazon – this definitive guide to choosing Amazon top selling keywords and long-tail combinations is just for you! Everybody knows that running product page optimization for the right search terms is a core component of growing ecommerce business over there. The thing is, however, that even if you know something, it doesn’t necessarily mean you’re actually able to do it the right way on practice. That’s why below I’m going to show you how to sell more on Amazon by the following main aspects of your product page optimization for the main target keywords. So, let’s start.

How to Sell More on Amazon – Guide to Amazon Optimization for Keywords

Below we will see all about the following backbone elements of Amazon product page optimization for the main target keywords and long-tail search phrases. How much priority should be given to an in-depth keyword research? Which keywords are counted as the main target ones? Which are the best locations to put your most important keywords? How to know exactly which keywords should be used for your product page optimization?

Let’s Start With a Definition

From the viewpoint of Amazon as a large search engine dealing with product offers for sale, the term “keyword” stands either for a single keyword, or a long-tail combination that a live shopper uses to input into the search bar over there. Taken in general, overall search optimization for keywords is very much alike for the major search engines (like Google itself) and Amazon with its A9 ranking algorithm.

Amazon and Keywords

How to sell more on Amazon? The thing is that the answer can be quite simple and really a challenging one at the same time. Taken in general, every novice seller on Amazon can climb to the top of the product search over there – by means of the product listing optimization for the right target keywords. Of course, it’s easier said than done, but if a potential customer fails to find your product offer by searching for the relevant keyword – you will hardly make any measurable progress with the whole online business of yours, right?

Where to Locate Your Main Target Keywords?

It may seem like a no-brainer, but the first place to include your most important keywords is your product listing itself. I mean that you should put your keywords into the primary product page sections, besides by a decreasing order of their importance (like Product Title, Product Description, List of Bullet Points, Image Alt Tags). That way, Amazon’s A9 search ranking algorithm will inspect your product listing at scale, locate these main target keywords and long-tail search combinations, and take them into consideration to finally decide – what items searches are best-related to your product pages, and exactly where to show your offers on its list of the relevant SERPs.

And the second place to use your keywords is a specific section called “search terms.” These sections are shown by Amazon every time you create a new product listing. Put simply, you will be offered a set of five fields with 50 characters each for you to fill them with anything you consider acceptable to make more relevant searches point in your direction. Considering that these fields are actually not visible to the live shoppers on Amazon, they are used for ranking purposes solely. And here is how to sell more on Amazon – first of all, make sure you are using these backend sections wisely, so that you will make most out of their maximum ranking potential. Just give even more precise attention to this section to have everything in place. You should know exactly what and for which purpose you’re doing over there – don’t hesitate to delve deeper into the subject and read at least a couple of step by step instructions related to the matter of the backend search terms.

How to Sell More on Amazon – Pick the Right Keywords

Step One: Brainstorming

Your first step here is taking a big picture of your main target keywords and understanding their general search volumes with a usage frequency related to a certain set of products you’ve got on sale. As for me, I recommend using Google’s Keyword Planner – it can become a great starting point for your initial keyword research. Mainly because it pulls the actual search data from every corner of the Internet, rather than focusing mainly on any single online marketplace like Amazon itself. So, you’d better use the Keyword Planner tool – at least to shape your initial list of the main target keywords you’re going to refine and use a little bit later.

Step Two: Refining

Next, you will have to pick a specifically tailored keyword tool to turn your main list of keywords into a definitely shorter one. I mean you should understand the real trends of use for each keyword and long-tail combinations you have over there, to keep only must-winning search phrases and eliminate the rest of less promising ones. As for me, being a big-time player who really knows how to sell more on Amazon, I recommend using one of the following keyword research tools and online frameworks, such as KeywordInspector, KeywordTool.io, JungleScout, Sellics Amazon Toolkit, or MerchantWords. Each of these tools has a use-proven performance, so it’s actually only up to you which one to pick.

Step Three: Locating

Once you refine your main list of keywords into a short and handy practical checklist, it’s time to take the final action. Here are the main sections of your product page to be optimized for that remaining keywords:

• Product Title – is intended to carry your most important keywords in the decreasing order of their relevance and frequency of use (importance).
• List of Bullet Points – be careful, as this section is intended to provide product specification by a short and concise list of its primary features and benefits, rather than just stuffing it with as many keywords as possible.
• Product Description – as a more extended version of the previous section, your product description is a perfectly viable place to include the rest of your remaining keywords and long-tail search phrases over there.