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Why do real estate agencies need to get more high-quality backlinks?

There is one stable rule in search engine optimization that claims that the more backlinks you have to pages on your website, the better your content will rank for different relevant to your business niche search terms. However, link building strategies differ from business to business and to succeed you need to have a particular intelligent approach to it. For instance, a backlinking campaign is drastically different for real estate professionals.

get high-quality backlinks

As a rule, webmasters implement the following basic strategies when they start boosting search engine rankings of the recently established domain:

  • post links to the new website articles and updates on social media channels;
  • generate backlinks to the new domain;
  • keep a consistent pace of posting fresh content on your blog.

All mentioned above approaches will give you a positive result if you continuously repeat them for your site. However, if you would raise your brand authority in search engines more faster, you should get more creating and implement some effective link building techniques.  

As real estate market niche is regarded as the most competitive in the digital market, you will most likely start with lots of competition. To outsmart your market niche competitors, you need to think smart and create backlinks in different tricky and creative ways. The point is they should look naturally placed for both search engines and users. You need to have a particular purpose of your optimization and link building campaign. Otherwise, you will end up with poor results. To rank on the TOP of SERP can’t be served as the primary business purpose. It is a very general statement that most likely won’t give you any positive result. You need to divide this too big idea into the most realistic and small plans such as to build quality links or create engaging content.

If your online business purpose is to get backlinks, then you need to raise the following question:

  • How can this backlink affect my real estate company?
  • Does it backlink look organic in the content, or it seems like I purchased this link for advertising purposes?
  • Which search terms I am trying to rank on SERP?  
  • Where on my website is the backlink sending traffic?

If you have truthful answers on these question, then you can go ahead and select an appropriate link building campaign to generate high-quality backlinks back to your real estate domain.

quality backlinks

The following methods will help you to generate high-quality backlinks to your site:

  • Create blog posts on local blogs

One of the oldest and practical ways to get quality and targeted backlinks is to craft guest posts for different niche related blogs. It doesn’t mean you should only look for real estate blogs, and you may also write some quality information for local communities blogs, city news platforms and so on. When you start generating quality backlinks back to your site from reputable web sources, your site gets more authority from Google and gets higher rank position on SERP.

  • Share your current blog content on other websites

Another way to get a lot of high-quality backlinks is to repurpose your content on various quality content posting websites. You can repurpose your content by changing its format. In other words, every blog post you create should be followed by a slide deck, presentation, YouTube video or Facebook live session. You may post all these different pieces of content on all your social media channels and attract more concerned users through it.

Ross Barber
Thank you all for reading my article on link building strategies. I hope you found it informative and helpful. Feel free to share your thoughts and questions!
David
Great article, Ross! I particularly liked your emphasis on building high-quality backlinks. It's definitely crucial for long-term SEO success.
Ross Barber
Thank you, David! I'm glad you found the emphasis on high-quality backlinks valuable. They indeed play a vital role in SEO.
Emily
Very practical tips, Ross! Building backlinks requires a lot of effort, but it's worth it for the impact it can have on website rankings.
Ross Barber
Emily, you're absolutely right! Building backlinks can be time-consuming, but the impact on rankings is significant. It's a long-term investment for website growth.
Robert
I think social media can also be a great platform for link building. Sharing valuable content that people want to link to can generate organic backlinks.
Mary
I've heard guest posting on authoritative websites is an effective way to get high-quality backlinks. Any tips on finding suitable guest post opportunities?
Ross Barber
Mary, guest posting can indeed be a powerful link building strategy. To find suitable opportunities, start by identifying authoritative websites in your niche and reaching out to them with a well-crafted pitch.
Daniel
Ross, great article! What are your thoughts on link outreach and building relationships with other website owners for link building?
Ross Barber
Thank you, Daniel! Link outreach and building relationships with website owners are excellent strategies. By providing value and fostering connections, you can earn high-quality backlinks organically.
Sophia
Do you think link building will remain a crucial SEO factor in the future, considering the increasing importance of other ranking factors?
Ross Barber
Sophia, while other ranking factors are gaining importance, I believe link building will continue to be crucial. High-quality backlinks remain an essential trust signal for search engines.
Alex
Ross, I enjoyed reading your article. Could you provide some tips on how to avoid low-quality or spammy backlinks?
Ross Barber
Definitely, Alex! To avoid low-quality or spammy backlinks, focus on relevant and authoritative websites. Conduct regular link audits and disavow any harmful links that may have been acquired.
Sarah
Are there any tools or software you recommend for effective link building and backlink management?
Ross Barber
Sarah, there are several great tools available for link building and backlink management. Some popular options include SEMrush, Moz, Ahrefs, and Majestic. They provide insights, analysis, and help streamline the process.
Ryan
Ross, I've heard mixed opinions on link building. Some say it's no longer effective, while others swear by it. What would you say to those who are skeptical about its benefits?
Ross Barber
Ryan, while opinions may vary, link building remains a fundamental aspect of SEO. When done right, it can significantly contribute to website authority, visibility, and organic rankings.
Olivia
Thank you for the detailed article, Ross. Can you provide some insights into the timeframe it takes to see the impact of link building efforts on organic rankings?
Ross Barber
You're welcome, Olivia! The impact of link building on organic rankings can vary depending on various factors such as competition, website authority, content quality, etc. Generally, it takes time to see significant results, but it's a worthwhile long-term strategy.
Emma
Ross, do you think internal linking within a website is as important as external link building?
Ross Barber
Emma, internal linking is indeed important for website structure, user navigation, and distributing the link equity across pages. However, external link building is crucial for building authority and reaching wider audiences.
Connor
I've seen some SEOs using PBNs (private blog networks) for link building. What are your thoughts on this strategy?
Ross Barber
Connor, I would strongly advise against using PBNs for link building. It goes against search engine guidelines and can lead to severe penalties for your website's ranking.
Liam
Ross, are there any low-cost or free link building strategies that small businesses can utilize?
Ross Barber
Liam, guest posting on relevant blogs, participating in online communities, and leveraging social media are cost-effective ways to build links. Engaging with others in your industry can lead to valuable connections and natural link opportunities.
Grace
What advice do you have for balancing link building efforts with creating high-quality content for a website?
Ross Barber
Grace, it's important to maintain a balance between link building and creating high-quality content. Focus on producing valuable content that naturally attracts links while also dedicating time to actively build relationships and acquire links through outreach.
Michael
Ross, how can one recover from a Google penalty resulting from poor link building practices?
Ross Barber
Michael, recovering from a Google penalty requires a comprehensive link audit to identify and disavow harmful links. It also involves rectifying any other on-page or technical issues that might have contributed to the penalty. Seeking professional SEO help can be beneficial in such cases.
Leah
Ross, I've read about broken link building. How effective is this strategy, and do you have any tips for implementing it?
Ross Barber
Leah, broken link building can be an effective way to build links. By finding broken links on authoritative websites, you can offer your own relevant content as a replacement. Be polite and professional when reaching out to webmasters, providing value with your suggested link.
Julia
Ross, do you have any recommendation for anchor text diversity when building backlinks?
Ross Barber
Julia, it's important to maintain anchor text diversity to avoid over-optimization. Use a mix of branded, generic, and long-tail anchors, while also focusing on the overall context and relevancy of the links.
Mason
How can one evaluate the quality and authority of a website before seeking a backlink opportunity?
Ross Barber
Mason, evaluating the quality and authority of a website involves considering metrics like domain authority, page authority, organic traffic, backlink profile, and content relevancy. Tools like Moz and Ahrefs provide insights into these metrics.
Amelia
Ross, what steps can one take to ensure their website is link-worthy and attractive to other webmasters for natural link building?
Ross Barber
Amelia, ensuring your website is link-worthy involves publishing high-quality content, providing valuable resources, enhancing user experience, and actively engaging with your target audience. Regularly updating and promoting your content also helps attract natural links.
Noah
Ross, what are the most common mistakes people make when it comes to link building?
Ross Barber
Noah, common mistakes in link building include focusing on quantity over quality, using irrelevant anchor text, acquiring links from spammy websites, and neglecting the importance of natural link opportunities. It's crucial to prioritize quality, relevancy, and ethical practices.
Hannah
How much time should one dedicate to link building efforts per week?
Ross Barber
Hannah, the time dedicated to link building efforts can vary depending on resources, goals, and other responsibilities. It's advisable to allocate a substantial amount of time each week to actively build relationships, outreach, and monitor progress.
Isaac
Ross, could you explain the concept of link velocity and its impact on SEO?
Ross Barber
Isaac, link velocity refers to the rate at which a website gains backlinks over time. A sudden and unnatural increase in link velocity can raise red flags for search engines and potentially lead to penalties. It's important to maintain a natural link growth rate.
Anna
Ross, how can one effectively measure the success of their link building campaigns?
Ross Barber
Anna, the success of link building campaigns can be measured through various metrics such as improved organic rankings, increased organic traffic, higher domain authority, and the number of high-quality backlinks acquired. Analysis tools like Google Analytics and Moz can provide valuable insights.
Owen
From your experience, Ross, which link building strategies have the most significant impact on SEO?
Ross Barber
Owen, there are several impactful link building strategies, but some of the most effective ones include guest posting on authoritative websites, building relationships with industry influencers, and creating exceptional content that naturally attracts backlinks.
Grace
Ross, have you witnessed any major changes in link building strategies over the past few years?
Ross Barber
Grace, there have been notable changes in link building strategies, primarily driven by search engine algorithm updates. The focus shifted from quantity to quality, and diverse link profiles became more important. Building relationships and earning natural links gained prominence.
Isabella
Ross, can you provide some examples of reputable online directories for link building?
Ross Barber
Isabella, when it comes to online directories, it's important to prioritize reputable and niche-specific directories. Some examples include Yelp, Google My Business, Bing Places, and industry-specific directories relevant to your website.
Joseph
Ross, would you recommend any specific link building strategies for local businesses with a limited target audience?
Ross Barber
Joseph, for local businesses, focusing on local SEO and obtaining backlinks from locally relevant sources is essential. This could involve getting listed in local directories, participating in community initiatives, and building relationships with other local businesses or organizations.
Natalie
Ross, how important is it to analyze competitor backlinks when developing a link building strategy?
Ross Barber
Natalie, analyzing competitor backlinks provides valuable insights into their link building strategies and the opportunities they've leveraged. It can help identify authoritative websites in your niche, discover potential link prospects, and get inspiration for your own campaigns.
Matthew
What are your thoughts on using infographics as a link building tool?
Ross Barber
Matthew, infographics can be an effective link building tool. They have a visual appeal that can attract attention and encourage sharing. By creating valuable and shareable infographics, you increase the chances of earning backlinks from other websites.
Sarah
Ross, how crucial is it to have a well-optimized website before starting link building campaigns?
Ross Barber
Sarah, having a well-optimized website is crucial before starting link building campaigns. It ensures that the link equity you acquire is effectively distributed throughout the site, without any major technical or on-page issues hindering its impact on organic rankings.
Luke
What are some common misconceptions people have about link building?
Ross Barber
Luke, some common misconceptions about link building include believing that any link is a good link, focusing solely on quantity over quality, and thinking that link building doesn't require dedicated effort. It's important to adopt a strategic and ethical approach to link building.
Emily
Ross, how can one encourage others to naturally link to their content without actively reaching out for backlink opportunities?
Ross Barber
Emily, creating exceptional and valuable content is key to attracting natural backlinks. By producing content that fulfills a need or provides unique insights, you increase the chances of others naturally finding and linking to it. Promoting your content through social media and industry forums can also help.
Oliver
Ross, what are some ethical ways to acquire backlinks without engaging in manipulative practices?
Ross Barber
Oliver, ethical ways to acquire backlinks include creating outstanding content that naturally attracts links, guest posting on authoritative websites, building genuine relationships with other website owners, participating in industry communities, and leveraging social media. Honesty and value should always be the guiding principles.
Sophie
Ross, what are some red flags to watch out for when evaluating potential backlink sources?
Ross Barber
Sophie, some red flags when evaluating backlink sources include websites with low-quality or spun content, excessive advertising, unrelated topics, poor user experience, suspicious domain authority, and an unnatural link profile. Trust your instincts and prioritize quality when choosing link opportunities.
Lucas
Ross, do you recommend any specific link building strategies for e-commerce websites?
Ross Barber
Lucas, link building strategies for e-commerce websites can involve creating compelling product content, reaching out to influencers or bloggers for product reviews, leveraging user-generated content, and acquiring links through partnerships or collaborations with complementary businesses.
Gabriel
What are your thoughts on reciprocal link building?
Ross Barber
Gabriel, reciprocal link building, where two websites agree to link to each other, has lost its value over the years. Search engines are now more focused on natural, one-way backlinks as they provide a stronger trust signal. It's more beneficial to concentrate on earning organic links.
Poppy
Ross, how important is it to vary anchor text when acquiring backlinks?
Ross Barber
Poppy, varying anchor text is crucial to avoid over-optimization and ensure a natural link profile. By diversifying your anchor text, using branded, generic, and relevant variations, you strengthen the overall authenticity and organic impact of your backlink profile.
Isabel
Ross, what are some ways to build backlinks for a new website with limited domain authority?
Ross Barber
Isabel, for a new website with limited domain authority, focus on creating outstanding content that fulfills a need in your industry. Participate in industry forums, contribute to guest posts, build relationships with influencers, and actively engage with your target audience through social media to generate awareness and attract natural backlinks.
Levi
Ross, do you have any tips for encouraging backlinks from influential industry leaders?
Ross Barber
Levi, to encourage backlinks from influential industry leaders, focus on building genuine relationships with them. Engage with their content, provide valuable insights, collaborate on projects, and show genuine interest in their work. By offering unique value, you increase the chances of them naturally linking to your website.
Lara
Ross, what are some effective ways to promote content in order to earn more backlinks?
Ross Barber
Lara, effective ways to promote content and earn more backlinks include sharing it across social media platforms, reaching out to industry influencers for visibility, submitting it to relevant industry directories, participating in online communities, and utilizing email marketing to target relevant audiences.
Sebastian
Ross, what are your thoughts on using press releases for link building?
Ross Barber
Sebastian, press releases can be used as part of a comprehensive link building strategy. By creating newsworthy and shareable content and distributing it through reputable sources, you can generate exposure and potentially acquire backlinks from news outlets and relevant publications.
Nicole
Ross, should I prioritize link building or content creation first?
Ross Barber
Nicole, it's important to strike a balance between link building and content creation. While exceptional content is the foundation for attracting natural backlinks, actively building relationships and pursuing link opportunities can amplify your content's visibility. Consider them as complementary strategies.
Eric
Ross, can you explain the difference between dofollow and nofollow links?
Ross Barber
Eric, dofollow links are regular backlinks that pass link equity and influence search engine rankings. Nofollow links, on the other hand, include an attribute that tells search engines not to pass link equity. While nofollow links don't directly impact rankings, they can still bring valuable referral traffic and exposure to your website.
Eva
What measures can one take to make their backlink profile look natural to search engines?
Ross Barber
Eva, to make your backlink profile look natural, aim for a diverse range of high-quality links from various sources. Avoid sudden spikes in link acquisition and an excessive focus on a small number of anchor texts or specific linking patterns. Ultimately, prioritize organic links that are earned naturally through valuable content and relationships.
Finn
Ross, what are some effective ways to earn backlinks for a blog?
Ross Barber
Finn, effective ways to earn backlinks for a blog include guest posting on relevant blogs, participating in industry forums and discussions, reaching out to other bloggers for collaboration opportunities, creating link-worthy pillar content, and actively engaging with your target audience through social media and email marketing.
Chloe
Ross, how can one keep up with the constantly changing SEO landscape and adapt their link building strategies accordingly?
Ross Barber
Chloe, staying informed about SEO trends and algorithm updates is crucial. Follow reputable industry blogs, attend conferences, and engage in professional communities. Regularly assess and analyze your link building strategies, and be prepared to adapt and evolve as the SEO landscape evolves.
Henry
What are some effective ways to incorporate video content into link building strategies?
Ross Barber
Henry, incorporating video content into link building strategies can involve creating engaging and shareable videos that provide value to your target audience. Optimize them for search engines, share them across various platforms, collaborate with influencers for video content, and actively promote them to attract backlinks from relevant sources.
Emma
Ross, what are your thoughts on using forum signatures for link building?
Ross Barber
Emma, using forum signatures for link building is generally not recommended. It may appear spammy and could potentially result in penalties. Instead, focus on genuinely participating in industry forums and discussions, offering valuable insights, and building relationships with other members. Let the quality of your contributions naturally attract backlinks.
Aaron
Ross, how can one effectively reach out to website owners for link building opportunities?
Ross Barber
Aaron, when reaching out to website owners for link building, personalize your approach, highlighting why their website is relevant to your content or industry. Keep your communication polite and professional, offering value and emphasizing any potential mutual benefits. Building genuine relationships is key to successful link building outreach.
Emma
Thank you, Ross, for sharing your expertise on link building strategies. Your article was insightful and provided valuable information.
Ross Barber
Emma, you're welcome! I'm glad you found the article insightful and valuable. Thank you for your kind words.
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